Marketing/ Digital Marketing Expert - Remote

YO IT Consulting; Town of Florida (NY); On-site; USD 60,000 - 80,000; Part time

Job summary

YO IT Consulting is seeking a part-time Marketing Specialist in Town of Florida, New York to lead digital marketing campaigns that drive brand growth. You will utilize your expertise in marketing to create original content and optimize strategies.

Ideal candidates should have a minimum of 5 years in marketing, strong communication skills, and experience with data analysis. This role offers the opportunity to contribute significant marketing insights to enhance AI-driven solutions.

Qualifications

• Minimum 5 years of proven experience in marketing, digital marketing, or campaign execution.
• Expertise in data analysis and translating insights into actionable marketing strategies.
• Exceptional written and verbal communication skills.

Responsibilities

• Design and execute comprehensive digital marketing campaigns.
• Analyze campaign performance data and deliver actionable insights.
• Create compelling, original content for diverse digital platforms.

Skills

Data analysis

Project management

Content creation

Verbal communication

Written communication

Tools

Marketing analytics tools

Job description

Job Type: Contractor, Part-Time

Job Title: Marketing Specialist

As a Marketing Specialist, you'll apply your expertise to help train next-generation AI systems. Your work will shape how models learn, reason, and perform through high-quality, real-world input. No prior experience in AI is required — your domain knowledge is what matters.

Key Responsibilities

• Design and execute comprehensive digital marketing campaigns to drive brand growth and engagement.
• Analyze campaign performance data, delivering actionable insights and optimizing strategies for maximum ROI.
• Create compelling, original content tailored to diverse digital platforms, ensuring consistent messaging and tone.
• Collaborate closely with cross‑functional teams to align marketing initiatives and project timelines.
• Track, report, and present marketing metrics, identifying opportunities for improvement and innovation.
• Manage multiple projects simultaneously, balancing deadlines and quality standards.
• Contribute marketing domain expertise to advance the effectiveness of AI-powered solutions in a dynamic project environment.

Required Skills and Qualifications

• Minimum 5 years of proven experience in marketing, digital marketing, or campaign execution.
• Expertise in data analysis, performance tracking, and translating insights into actionable marketing strategies.
• Exceptional written and verbal communication skills; attention to detail in messaging and reporting.
• Demonstrated ability to manage projects and coordinate with cross‑functional teams.
• Strong content creation skills for digital channels including web, email, and social media.
• Proficiency with marketing analytics tools and platforms.
• Ability to prioritize tasks, meet deadlines, and thrive in a fast‑paced, remote environment.

Preferred Qualifications

• Experience with AI‑driven marketing tools or training data for machine learning projects.
• Background in supporting technology or SaaS products with marketing initiatives.
• Advanced certifications in digital marketing or data analytics.