Marketing & Events Strategist

Socket.dev; Calera (AL); On-site; USD 42,000 - 62,000; Full time

Job summary

Central State Bank is seeking a Marketing Coordinator to lead integrated marketing initiatives and manage corporate and community events. You will develop strategies, oversee campaigns, and collaborate with leadership to strengthen brand awareness and customer engagement.

The role requires strong organizational and project management skills, budget oversight, and the ability to navigate regulatory requirements while delivering measurable results.

Qualifications

• Bachelor’s degree or higher in marketing, communications, business, or related field.
• Experience in planning and executing integrated marketing campaigns and events.
• Ability to analyze marketing performance metrics and adapt strategies accordingly.

Responsibilities

• Lead the bank’s event management strategy and execution across diverse events (community events, luncheons, seminars, roundtables, sponsorships).
• Develop and implement comprehensive marketing strategies aligned with brand goals and growth initiatives.
• Coordinate sponsorships and donations, manage partner relationships, and track deliverables and budgets.

Skills

Marketing strategy

Branding

Event planning

Digital marketing

Marketing analytics

Project management

Written and verbal communication

Budgeting

Vendor negotiation

Regulatory awareness

Education

Bachelor’s degree in marketing, communications, business, or related field

Job description

Central State Bank is seeking a Marketing Coordinator to lead integrated marketing initiatives and manage corporate and community events. You will develop strategies, oversee campaigns, and collaborate with leadership to strengthen brand awareness and customer engagement.

The role requires strong organizational and project management skills, budget oversight, and the ability to navigate regulatory requirements while delivering measurable results.