Marketing Events Manager

Seaman Corporation; Wooster (OH); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Performance bonus

Flex & remote days

Tuition reimbursement

Benefits package

Company events

Job summary

Seaman Corporation, based in Wooster, Ohio, is seeking a Marketing Events Manager to lead strategy, planning, and execution of high-impact events that boost brand visibility and drive commercial growth in global industrial markets. The role requires hands-on event management experience in B2B/manufacturing settings, close collaboration with Sales, Product, and Leadership, and a willingness to travel domestically.

The Sr.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 10+ years of experience managing marketing events, trade shows, or experiential marketing.
• Experience in B2B, manufacturing, industrial, or technical markets strongly preferred.
• Proven ability to manage multiple complex projects simultaneously with strong attention to detail.
• Excellent organizational, communication, and cross-functional collaboration skills.
• Experience managing budgets and negotiating with vendors.

Responsibilities

• Develop and execute an annual events strategy aligned with marketing and commercial objectives.
• Plan and manage participation in trade shows, including booth strategy, logistics, vendor coordination, and on site execution.
• Lead customer, distributor, and partner events that strengthen relationships and support sales growth.
• Collaborate with Sales, Product, and Marketing teams to align event messaging with product positioning and market priorities.
• Manage event budgets, timelines, contracts, and external vendors (show services, exhibit houses, agencies).
• Oversee booth design, signage, product displays, literature, and branded materials to ensure consistency with corporate brand standards.
• Support product launches and market specific initiatives through targeted event programming.
• Coordinate internal stakeholders and event staff, including pre-event preparation and post event follow up.
• Measure and report on event effectiveness, including attendance, lead quality, sales impact, and ROI.
• Continuously evaluate and improve event processes, tools, and execution practices.
• Other duties as assigned.

Skills

10+ years experience

B2B/Manufacturing

Project management

Budget management

Vendor negotiations

Travel & evenings/weekends

Education

Bachelor’s degree in Marketing/related field

Job description

WHO WE ARE

At Seaman Corporation, we are dedicated to creating and supplying quality, high-performance fabrics that protect our planet, our people, and our customers. From humble beginnings in 1949 to a multi-million-dollar organization, this family-owned business has grown to be a leading manufacturer in highly durable coated fabrics, supplying products to customers around the globe.

Every Seaman Corporation associate plays a valuable role in our company’s continuous growth. We believe by investing in the right people and resources, we can drive sustainable growth across the entire business.

Seaman Corporation products are composed of proprietary knitted or woven base fabrics and coating formulas to produce high performance roofing systems, geomembrane liners, truck tarps, architectural structures, and much more. We work exclusively with authorized fabricators, designers, consultants, engineers, and installers for quality solutions start to finish.

WHAT WE OFFER

• Company performance bonus in addition to base salary
• Flexible work opportunities including flex schedules and remote work from home up to two days per week (if applicable to role)
• Professional development opportunities including tuition reimbursement, course training, and networking
• A competitive benefits package including medical, dental, vision, 401(k) with company match, paid time off (PTO), volunteer time off (VTO), and paid holidays
• Fun and engaging activities including department outings, holiday parties, and our annual company-wide dinner

Seaman Corporation is seeking a Marketing Events Manager to join our Commercial team! This position will report to the Sr. Strategic Marketing Manager in Wooster, Ohio.

POSITION SUMMARY

The Marketing Events Manager is responsible for leading the strategy, planning, and execution of high-impact events that support brand visibility, customer engagement, and commercial growth across our global industrial markets. This role will manage Seaman Corporation’s presence at trade shows, customer and distributor events, product launch presentations, and industry conferences—ensuring a consistent, professional, and results-driven brand experience aligned with Seaman Corporation’s premium positioning.

The ideal candidate is a hands-on events professional with strong project management skills, experience in B2B or manufacturing environments, and the ability to collaborate closely with Sales, Product Management, and Leadership.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned.

• Develop and execute an annual events strategy aligned with Seaman Corporation’s marketing and commercial objectives.
• Plan and manage Seaman Corporation’s participation in trade shows, including booth strategy, logistics, vendor coordination, and on site execution.
• Lead customer, distributor, and partner events that strengthen relationships and support sales growth.
• Collaborate with Sales, Product, and Marketing teams to align event messaging with product positioning and market priorities.
• Manage event budgets, timelines, contracts, and external vendors (show services, exhibit houses, agencies).
• Oversee booth design, signage, product displays, literature, and branded materials to ensure consistency with corporate brand standards.
• Support product launches and market specific initiatives through targeted event programming.
• Coordinate internal stakeholders and event staff, including pre-event preparation and post event follow up.
• Measure and report on event effectiveness, including attendance, lead quality, sales impact, and ROI.
• Continuously evaluate and improve event processes, tools, and execution practices.
• Other duties as assigned.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 10+ years of experience managing marketing events, trade shows, or experiential marketing
• Experience in B2B, manufacturing, industrial, or technical markets strongly preferred
• Proven ability to manage multiple complex projects simultaneously with strong attention to detail
• Excellent organizational, communication, and cross-functional collaboration skills
• Experience managing budgets and negotiating with vendors
• Willingness to travel domestically and occasionally internationally; flexible to work evenings or weekends as required

COMPETENCIES

To perform the job successfully, an individual should be aligned with our company values and demonstrate the following competencies:

Do What’s Right

• Safety: Safety is our priority and everyone’s responsibility. If you see something unsafe, you are called to say something.
• Customer Focus: We are in business for the customer. Our (internal and external) customers deserve our focus and we can create solutions that solve their needs.
• Integrity: Our words and actions reflect our values and we hold respect for all individuals.

Work Together

• Collaboration: We must share openly with one another, listen actively, and seek to understand the needs of our colleagues. We will respect diversity and work to find common ground.
• Teamwork: We will trust the person and attack the process.

Create Solutions

• Entrepreneurism: Act with a spirit of entrepreneurism, challenge the status quo, and find innovative solutions to our obstacles.
• Continuous Improvement: Everyone is an advocate for continuous improvement. Be willing to learn something new and accept that failure is a part of the process.
• Results: At the end of the day, results are what drive us forward. Hold yourself accountable to remove roadblocks and focus on the outcome over the activity.

SUPERVISORY RESPONSIBILITIES: No

TRAVEL REQUIREMENTS: Approximately 15% (Approximately 25% for the first 12 months and then will be reduced to 15%)