Marketing & Events Manager

SureWerx; Elgin (IL); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Travel across North America

Job summary

SureWerx is seeking a Marketing & Events Manager in Elgin, IL to own the strategy, planning and execution of our North America event marketing portfolio, including trade shows, customer experiences, corporate events, and internal meetings. The role translates business priorities into an annual event plan and leads cross-functional workstreams.

The position is a full-time hybrid role based at the Elgin HQ, with a minimum of three onsite days per week and travel across North America as required.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Event Management or a related field, or an equivalent combination of education and relevant experience.
• 5+ years of progressive experience in event marketing, trade shows, event management or related fields.
• Experience partnering with executive leadership and managing high-visibility events.

Responsibilities

• Own end-to-end planning and execution of trade shows, events, and corporate experiences across North America.
• Lead showroom and customer-visit events, coordinating with Sales, Product, Marketing and Operations.
• Manage budgets, vendors, venues, shipping, logistics and post-event reconciliation.
• Ensure on-site excellence and a consistent SureWerx brand experience at events and visits.

Skills

Event marketing

Vendor management

Cross-functional collaboration

Project management

Budget management

Stakeholder leadership

Travel willingness

Education

Bachelor’s degree

Job description

Candidates must be located in the Elgin/Chicago area or in commutable distance.

Remote

SureWerx is a leading manufacturer of innovative safety, tool and equipment products and solutions. Since 1957, we’ve been trusted to keep all who use our products safe in even the most challenging environments. Today, our growing family of world-leading brands serves customers and partners across the U.S., Canada and Europe.

At SureWerx, you’ll have the opportunity to challenge yourself in a supportive, growth-oriented culture of industry leaders. You’ll help shape our future as we continue to expand into new products, services and markets, and we’ll invest in your development so you can grow your career with us.

The Marketing & Events Manager owns the strategy, planning and execution of SureWerx’s event marketing portfolio across North America, including trade shows, customer experiences, corporate events, sales meetings and internal meetings. This role translates business priorities into an annual event plan, leads cross-functional event workstreams, manages budgets and external partners and establishes consistent process and performance measure that improve event quality, efficiency and business impact.

Based at our US Headquarters in Elgin, the Marketing & Events Manager serves as the primary onsite Marketing liaison and oversees the readiness of company showrooms, customer visits and high-visibility meetings. This is a hands-on role requiring strong project management, attention to detail, and the ability to effectively manage multiple stakeholders, competing priorities, and deadlines.

This position is a full-time hybrid role requiring a minimum of three days per week onsite in our Elgin, Illinois office. While the role participates in the Company's hybrid work program, regular onsite attendance beyond the three-day minimum may be required based on business needs, departmental priorities, and management direction. Travel throughout North America is required.

Key Responsibilities:

Trade Shows & External Events

• Own end-to-end planning, execution and continuous improvement of SureWerx trade shows, customer-facing events, and industry events across North America.
• Develop and manage the annual trade show and events portfolio, including the master event calendar, project plans, timelines, budgets, and activity trackers.
• Partner closely with Sales, Product Management, Marketing and business leaders to align event objectives with company priorities and maximize brand visibility, customer engagement and business opportunities.
• Lead all aspects of event planning, including booth strategy, product displays, demonstrations, sponsorships, collateral, attendee engagement and lead-generation initiatives.
• Manage event vendors, exhibit partners, venues, freight providers, and other external suppliers, including contract negotiation, performance management and cost control.
• Oversee trade show assets and inventory, ensuring booths, displays, signage, promotional materials, and product samples are properly maintained, deployed and tracked.
• Coordinate event registrations, team travel arrangements, accommodations, shipping logistics, and onsite requirements for participating employees and stakeholders.
• Serve as the primary onsite event lead for key events, ensuring flawless execution, resolving issues in real time, and delivering a professional and consistent SureWerx brand experience.
• Lead post-event activities including asset recovery, invoice and expense reconciliation, lead handoff coordination, stakeholder feedback collection, performance reporting, and recommendations for future improvements.
• Analyze event results and key performance indicators to evaluate effectiveness, measure business impact and support data-driven decision regarding future event investments and participation.

Customer Visits, Events & Corporate Experience

• Lead the planning and execution of customer visits, sales meetings, leadership meetings, product showcases and other corporate events at the Elgin headquarters and our other locations.
• Serve as the primary point of contact for customer and partner visits, partnering with Sales, Product Management, and Executive Leadership to develop agendas, objectives, presentations, demonstrations, and engagement opportunities that support business goals.
• Design and deliver a professional, memorable, and brand-consistent experience for customers, partners, and internal stakeholders from initial planning through post-event follow-up.
• Oversee all event and meeting logistics, including venue and room set-up, catering, hospitality, technology, collateral and product samples.
• Coordinate cross-functionally with Marketing, Product Management, Facilities, IT, Operations and other stakeholders to ensure meeting spaces, showrooms, presentations, demonstrations, and supporting materials are fully prepared.
• Manage onsite event execution, troubleshoot issues in real time, and ensure a high-quality experience for customers, partners, executives and employees.
• Ensure all customer visits, sales meetings and corporate events reflect the SureWerx brand and reinforce strong relationships with customers, partners and key stakeholders and deliver a professional and consistent SureWerx experience.

Elgin HQ Marketing & Showroom Leadership

• Serve as the primary onsite Marketing liaison at the Elgin headquarters, partnering with leadership, Sales, Product Management and Operations teams to support business priorities, customer engagement activities and high-visibility events.
• Oversee the strategic management and ongoing enhancement of SureWerx showrooms in Elgin, IL, Guelph, ON, Nisku, AB, & Houston, TX, ensuring displays, product assortments, signage, video and marketing assets accurately reflect current product offerings and brand standards.
• Develop and execute showroom refresh plans in partnership with Product Management and Marketing teams to support new product launches, strategic initiatives, customer demonstrations, sales meetings, and executive presentations.
• Ensure all showroom environments remain customer-ready and aligned with company standards, creating an engaging and professional experience for customers, partners, and internal stakeholders.
• Coordinate showroom setup and content updates for customer visits, leadership meetings, sales meetings, training sessions, and other key business events.
• Manage onsite marketing assets, including product samples, displays, signage, promotional materials, and branded collateral, ensuring proper inventory.
• Establish and maintain showroom standards, processes, and asset management practices to ensure consistency, scalability and efficient execution across all SureWerx showroom locations.

Key Stakeholder Support & Internal Meetings

• Partner with the CEO and COO, Executive Director, M&A to plan and execute high-impact meetings including invitations, scheduling logistics, catering and attendee coordination.
• Manage end-to-end meeting logistics, including venue preparation, room setup, technology requirements, catering, attendee communications, and executive hospitality.
• Serve as the primary Marketing lead for customer-facing, executive and other high-profile business meetings, ensuring all presentations, messaging, materials, product displays, and supporting assets are professionally prepared and showcase the SureWerx brand professionally.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business, Communications, Event Management or a related field, or an equivalent combination of education and relevant experience.
• 5 or more years of progressive experience in event marketing, trade shows, event management, corporate events, marketing operations, senior executive assistant or a related field.
• Demonstrated ownership of managing complex events from strategy and business case through onsite execution, measurement and continuous improvement.
• Demonstrated experience partnering directly with executive leadership teams, supporting high-visibility business initiatives, leadership meetings, customer engagements and executive presentations.
• Strong project management and organizational skills, with the ability to lead multiple complex projects simultaneously while balancing competing priorities, stakeholders and deadlines.
• Proven experience managing vendor relationships, contracts budgets, shipping, logistics and physical event assets from planning through execution and post-event reconciliation.
• Exceptional communication, presentation and interpersonal skills with the ability to build strong relationships and collaborate effectively across all levels of the organization.
• Highly organized and detail-oriented, with a proactive approach to planning, problem-solving, risk management, and follow-through in fast-paced environments.
• Comfortable working closely with the C-SUITE, Marketing, Product, Sales and Operations.
• Experience in B2B, industrial, manufacturing, construction or safety environments is preferred.
• Experience with event/project management tools and modern AI/productivity tools is an asset.
• Ability to travel throughout North America as required to support trade shows and corporate events .

SureWerx is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at SureWerx are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, Strategic, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. SureWerx will not tolerate discrimination or harassment based on any of these characteristics.

Applicants must have valid authorization to work in the United States for any employer and must not require, now or in the future, visa sponsorship, or visa transfer.

WE STRIVE TO THE BEST GLOBAL LEAD IN SAFETY INNOVATION.

BE SMART. BE SAFE. BE SURE.

WE STRIVE TO THE BEST GLOBAL LEAD IN SAFETY INNOVATION.