Marketing & Events Lead — Brand, Campaigns & Experiences

MassMedia Marketing, Advertising, PR; Phoenix (AZ); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental and vision plans

401(k) match

Generous paid time off

Birthday off

Job summary

MassMedia is seeking a hands‑on marketing professional to turn strategy into action in an in‑office role in Las Vegas, NV or Phoenix, AZ. You will oversee internal marketing programs, brand communications, content initiatives, industry events, sponsorships and campaigns, with a strong emphasis on planning and executing events.

You’ll collaborate with agency leadership and partners to strengthen the MassMedia brand, support new business development and deliver outstanding events and marketing

Qualifications

• 3+ years of experience in marketing, event management, brand marketing or integrated marketing communications.
• Demonstrated experience independently planning and executing professional, corporate or industry events.
• Strong understanding of traditional and digital marketing channels.
• Excellent project management skills with the ability to manage multiple priorities, deadlines and stakeholders.
• Exceptional writing, communication and interpersonal skills.
• Experience coordinating vendors, sponsors, agencies or external partners.
• Strong attention to detail and ability to manage event budgets and logistics.
• Ability to work collaboratively with senior leadership and cross‑functional teams.
• A proactive, resourceful and solutions‑oriented approach.

Responsibilities

• Execute MassMedia's annual marketing plan, supporting brand awareness, thought leadership and new business growth.
• Manage integrated marketing campaigns across email, social media, content, PR, events and other channels.
• Ensure consistent brand messaging, positioning and visual identity across all agency marketing initiatives.
• Coordinate marketing materials, agency credentials, presentations, case studies and promotional collateral.
• Support marketing initiatives for our industry practice groups and expansion into new markets.
• Identify strategic partnerships, sponsorships and promotional opportunities that elevate MassMedia's visibility.
• Plan, manage and execute all MassMedia-hosted events.
• Develop event concepts, themes, programming, timelines and budgets.
• Coordinate speakers, panelists, moderators, sponsors, vendors and event partners.
• Manage venue logistics, catering, audiovisual production, invitations, registration, signage and event materials.
• Oversee event marketing and promotional campaigns to drive attendance and engagement.
• Manage event sponsorship fulfillment and partner communications.
• Coordinate on‑site setup, event staffing, guest experience and execution.
• Develop post‑event communications, recaps, follow‑up campaigns and performance reports.
• Evaluate event success based on attendance, engagement, relationship development and business opportunities.
• Manage MassMedia's editorial calendar, coordinating blogs, newsletters, case studies and thought leadership content.
• Work with agency leaders and subject matter experts to develop relevant, engaging content.
• Oversee quarterly agency newsletters and other email communications.
• Coordinate internal social media content planning and approvals.
• Partner with the PR team to identify opportunities to promote MassMedia's expertise, leadership and agency news.
• Maintain and update website content in coordination with internal and external technical resources.
• Collaborate with agency leadership to develop marketing initiatives that support business development.
• Coordinate targeted campaigns, prospect engagement initiatives and industry‑specific marketing programs.
• Support MassMedia's practice groups with content, events, partnerships and promotional activities.
• Identify relevant conferences, industry associations, networking opportunities and sponsorships.
• Help create compelling marketing materials and outreach campaigns for prospective clients.
• Track marketing activities and help evaluate their contribution to lead generation and business growth.
• Manage marketing calendars, project timelines, budgets and deliverables.
• Coordinate external marketing specialists, including freelance CRM and marketing automation support.
• Work with technical partners to execute email campaigns, manage contact lists, maintain registration systems and support lead tracking.
• Coordinate with website developers and other vendors as needed.
• Monitor marketing performance and prepare regular updates for agency leadership.
• Maintain marketing project plans and workflows in Monday.com.

Skills

Marketing strategy

Event planning

Campaign management

Communication skills

Job description

MassMedia is seeking a hands‑on marketing professional to turn strategy into action in an in‑office role in Las Vegas, NV or Phoenix, AZ. You will oversee internal marketing programs, brand communications, content initiatives, industry events, sponsorships and campaigns, with a strong emphasis on planning and executing events.

You’ll collaborate with agency leadership and partners to strengthen the MassMedia brand, support new business development and deliver outstanding events and marketing