Marketing Events Coordinator- James Madison University - James Madison University

Aramark Corporation; Harrisonburg (VA); On-site; USD 40,000 - 70,000; Full time

Job summary

Join a dynamic and creative team as a Marketing Events Coordinator, driving engagement and creating impactful events at a leading university dining service. This role involves managing event planning, collaborating with various departments, and enhancing student engagement through innovative marketing strategies. You'll have the opportunity to work closely with key stakeholders, develop exciting event calendars, and contribute to a culture of service excellence. If you're passionate about event coordination and marketing, this position offers a chance to make a significant impact in a fast-paced environment while promoting a mission-driven organization.

Qualifications

• 1-2 years of event planning or marketing experience required.
• Strong technical skills with Google Workspace and Microsoft Office needed.

Responsibilities

• Manage event planning and execution for JMU Dining promotions.
• Develop monthly calendars and collaborate with university stakeholders.

Skills

Event Planning

Customer Service

Project Management

Digital Marketing

Communication Skills

Time Management

Attention to Detail

Education

Bachelor’s degree in communications, marketing, business, or related field

Tools

Google Workspace Suite

Microsoft Office

Adobe Creative Cloud

Job description

Job Description

Dynamic and creative Marketing Events Coordinator for a rapidly growing team to drive engagement at James Madison University (JMU Dining) with stellar project management and customer service skills. Serve as an advocate, champion, and creative visionary responsible for multi-faceted event planning and business development activities. This position reports directly to the Senior Marketing Coordinator and works closely with various departments to ensure each event has a well-structured marketing campaign.

Job Responsibilities

1. Supports the operations team by managing all aspects of JMU Dining’s internal and external promotions and events by executing innovative launches. The primary focus is to drive student engagement and profit growth.
2. Plan robust monthly calendars filled with theme events, surprise & delights, culinary programming, co-sponsored university events, and Aramark employee events. Build relationships and initiate collaboration with key university stakeholders, organizations, department heads, and community groups.
3. Hires, develops and manages a team of student workers for event planning.
4. Partner with internal teams to establish appropriate event coordination and activities by clearly communicating objectives, implementing timelines, managing budgets, and providing project updates.
5. Follow the program’s guest promotions policy, which standardizes the process for planning, approval, and execution of consumer promotions. Measure sales data & event effectiveness for each initiative to help develop action plans.
6. Meet regularly with internal business partners to understand how events generated leads, grow market share, and increased revenue to determine ROI.
7. Share event/promotion details and assist with submissions to help tell our story.
8. Drive engagement by assisting social media efforts through content creation.
9. Embody a hospitality culture through service excellence. Assist by participating in brainstorming sessions and in-person selling events to drive meal plan growth.
10. Promote Aramark’s mission and goals to help lead the way to support the company’s vision of being the most admired employer and trusted hospitality partner.
11. This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling, and/or extended walking and standing.

Qualifications

1. Bachelor’s degree in communications, marketing, business, or a related field.
2. At least 1-2 years of event planning or marketing experience supporting public events.
3. Previous brand ambassador and customer service experience preferred.
4. A high level of technical, computer, and software skills is required for this position. The ability to use Google Workspace Suite (Gmail, Google Drive) and Microsoft Office (Excel, PowerPoint, Word) and basic databases and software are required. Working knowledge of Adobe Creative Cloud is a plus.
5. Solid time management skills and the ability to work independently while handling a complex and diverse workload in a fast-paced environment.
6. Written and oral communication skills with the ability to deliver information to individuals or groups.
7. Attention to detail and strong organizational skills.
8. Digital marketing knowledge, including social media, photo, or video experience a plus.

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.