Marketing Event Specialist

CQuence Health Group; Omaha (NE); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

401(k) with company match

Employee stock options

Paid parental leave

Life insurance

Paid time off

Job summary

CQuence Health Group is seeking a Marketing Event Specialist to lead, plan, and execute customer events across its portfolio. You will manage multiple projects, drive thought leadership, and enhance the customer experience through educational webinars, seminars and live events.

You will collaborate with sales and leadership, handle promotions and budgets, and travel occasionally to key events. Strong writing and project management are essential to succeed in this role.

Qualifications

• Bachelor's degree or equivalent work experience in marketing, communications or related field.
• Healthcare marketing experience is preferred.
• Experience with events, webinars and lead generation.
• Excellent writing and communications skills.

Responsibilities

• Develop and implement annual event strategies to support marketing goals.
• Lead educational webinars, seminars, trade shows and advisory council events.
• Coordinate logistics, speaker sourcing and CME accreditation when needed.
• Create promotional content and marketing automation assets.
• Track ROI, manage budgets and report results.
• Collaborate with sales, service and leadership to align events with revenue goals.
• Travel as needed to lead or attend key events.

Skills

Event management

Inbound marketing

Email marketing

Social media

Writing

Project management

Public speaking

Communication

Travel

PowerPoint

Education

Bachelor's Degree

Tools

Hubspot

Zoom

On24

Wrike

Sprout

GoToWebinar

LinkedIn Ads

Facebook Ads

Google Analytics

SEO

Job description

Position Summary

The Marketing Event Specialist will be the “face” and “voice” of the brand for CQuence Health and its holdings and portfolio companies, leading, planning and executing customer events. This role is responsible for multiple projects and clients simultaneously, with an impact on customer service, client retention and lead generation. Specifically, the Marketing Event Specialist executes events that are part of the company’s customer experience strategy, including but not limited to: educational webinars, seminars, trade shows, sponsorships, Advisory Council and CQ Summit events. The Marketing Event Specialist works as an integral member of the marketing team, while being accountable to customer-facing teams and focused on event logistics, driving thought leadership, improving brand awareness and enhancing the customer experience.

Primary Duties and Responsibilities

• Develop and implement annual event strategies to position CQuence Health and its holdings and portfolio companies to achieve their marketing goals.
• Have a passion for continuing education and a desire to share our mission by leading educational webinars and events for our customers and prospects.
• Meet and greet customers at live events, introduce speakers, talk to customers via the phone during webinars.
• Research and source high-quality speakers in the healthcare industry, particularly in radiology/imaging.
• Manage the CME accreditation process for companies
• Develop and implement annual strategies to engage the company’s Customer Advisory Council and CQ Summit events; host annual in-person meetings as well as virtual meetings.
• Communicate on behalf of executives as it relates to events, both internally and externally.
• Write and design content to support event promotions and marketing automation efforts.
• Repurpose event content into marketing blogs, collateral, etc.
• Contribute to social media content, including video projects.
• Track results and ROI of activities and manage event budget.
• Research and develop tradeshow/sponsorship strategies for CQuence’s holdings and portfolio companies to align with their revenue generation and brand awareness goals.
• Coordinate and support tradeshows and sponsorships, including managing pre-show and on-site communications and logistics. Train and work with internal teams to position exhibitor sponsorships as successful lead generation activities.
• Contribute to and help plan CQuence’s internal events, including State of the Union and Ignite, to bring our internal strategy to life and elevate the employee experience.
• Create and maintain an internal event infrastructure that helps streamline processes and makes each event more efficient.
• Develop strong, collaborative relationships with internal and external resources, including working with sales, service and leadership teams, to ensure customer and employee needs are met with regard to events.
• Work with vendors, demonstrating accuracy and efficiency in contract negotiation and financial reconciliation (process invoices, reconcile monthly with accounting, regulatory reporting).
• Required to adhere to hospital credentialing including, but not limited to, annual immunizations, drug screening, background checks, etc. as dictated by sited Joint Commission policy.
• Remain drug free and abide by the Drug Free Workplace Policy.

What We Are Looking For:

• Education: Bachelor's Degree or equivalent work experience in journalism, business, public relations, communications or related field. Healthcare marketing experience preferred.
• Experience in event management, inbound marketing, email and social media.
• Strong writing skills required for creating customer communication and event promotions.
• Organized, detail-oriented and excellent at project management.
• Experience with planning events and comfortable with public speaking.
• Excellent interpersonal, oral and written communication skills.
• Ability to work under deadline pressure and be flexible to work additional hours if needed.
• Flexible with growth and development to accept new and challenging opportunities.
• Adapt to an ever-changing healthcare industry.
• Ability to research and interpret healthcare-related issues and write about our position.
• Willingness to travel out of state a few times per year to lead and/or attend events.
• Proficient in PPT.
• Experience with the following tools we use is helpful: Hubspot, Zoom, On24, Wrike, Sprout, GoToWebinar, LinkedIn and Facebook advertising, Google Analytics, and SEO.

Physical Requirements

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to sit, talk and hear.Minimal travel is required.

Why Join Our Team?

• Competitive salary that's among the best in your local field
• Health, dental and vision insurance
• Paid Time Off (PTO) accrues immediately, with no waiting period
• Pre-tax and Roth 401(k) plans with company match so you can invest in your family's futures
• Employee Stock Options (We are Employee Owned!)
• 10 weeks of Paid Parental Leave for mothers and fathers, including adoptions and fostering
• Company-paid life insurance for you and your dependents, with additional voluntary coverages available
• Flexible spending accounts and health savings accounts so you can set aside money for health and dependent care expenses
• Supplemental voluntary insurance plans so you get paid cash in the event of an accident, hospital stay or critical illness
• Company-paid disability insurance
• Tuition reimbursement to pursue your education goals
• Nine paid holidays
• Volunteer Time Off (VTO) so you can support non-profits you're passionate about
• Comprehensive wellness program and incentives
• Referral bonusesMentorship program to encourage your growth and development