Marketing Engineer, Demand Generation

B2B Ads; New York (NY); On-site; USD 140,000 - 220,000; Full time

Job summary

Profound is hiring a Marketing Engineer to join the Marketing team in our on-site New York or San Francisco office. You'll build the systems that power Profound's demand generation engine, driving engagement, converting buyers, and scaling relationships using AI.

This role goes beyond traditional growth marketing, integrating ABM, lifecycle, and performance channels with AI-driven agents. You’ll design and deploy agents, workflows, and automation that reduce manual work, optimize funnel

Qualifications

• 5+ years in growth marketing, demand generation, or marketing engineering.
• Experience using SQL and Python to build automations.
• Hands-on experience shipping AI agents and LLM-powered tooling.
• You have owned performance marketing channels and lifecycle programs in the past.

Responsibilities

• Build demand systems on top of marketing channels and act on what you see.
• Close funnel gaps by scoring, routing, and handing leads to Sales so nothing sits waiting on a human.
• Build agents, workflows, and internal tooling that automate the marketing stack and scale across segments.
• Build the model behind ABM with a proprietary intent model and support 1:1 and 1:many campaigns.
• Drive adoption and expansion by building lifecycle systems that onboard customers and enable expansion.
• Run disciplined experiments and codify successful patterns into repeatable systems.

Skills

Growth marketing

Demand generation

Marketing engineering

AI agents

Cross-functional collaboration

Tools

SQL

Python

Claude Code

Cursor

Job description

Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estee Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them.

Built on 2B+ real user prompts and growing, Profound's data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day.

The Role

We're hiring a Marketing Engineer to sit on the Marketing team at Profound. You'll build the systems that power Profound's demand generation engine by driving engagement, converting buyers, and scaling existing relationships.

This is not a traditional growth marketing role. You understand the traditional motions - performance marketing, nurture, lifecycle, ABM - and understand how to scale them with AI. You'll build and point agents at funnel stages based on business need.

What You'll Do

Build demand systems that identify and act. Build the layer that sits on top of our marketing channels and acts on what it sees.

Close the gaps in conversion. Find and fix funnel leaks. Systematize how leads get scored, routed, and handed to Sales so nothing sits waiting on a human.

Build agents and automations. Design and deploy the agents, workflows, and internal tooling that eliminate manual work across the marketing stack. When something works, codify it. Create templates, automation scripts, and playbooks that scale across segments and geographies.

Build the model behind ABM. Build a proprietary intent model from scratch and support the automation of 1:1 and 1:many campaigns. Work closely with Sales and RevOps so signals accelerate outbound motions.

Drive adoption and expansion. Build lifecycle systems that onboard customers and drive NDR.

Run disciplined experiments. Test the channels, campaigns, and automations nobody else is running, act on what the data tells you, and codify what works into repeatable systems.

Who You Are

5+ years in growth marketing, demand generation, or marketing engineering. We weigh what you've built more heavily than time in seat.

Experience using SQL and Python to build automations and workflows without leaning on engineering support.

Hands-on experience shipping AI agents and LLM-powered tooling that sales and marketing teams actually use. You work in Claude Code, Cursor, or equivalent every day.

You've owned performance marketing channels (LinkedIn, Meta, Google, CTV) and lifecycle marketing programs in the past, so you understand how to build effective agents on top of them.

Comfortable working in ambiguity, collaborating heavily, and building the plane while flying it. Profound moves incredibly fast, and you'll need to trust your instincts and just act.

A clear communicator who can translate what you built into business impact for non-technical stakeholders.

Compensation & Benefits

This is an on-site role in our New York or San Francisco office-designated for builders who thrive on speed, iteration, and impact.

For this role, the expected base salary range is $140,000-$220,000, plus equity and a full suite of benefits and perks. Final compensation will depend on your experience and fit.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.