Marketing Effectiveness Manager, MMM & Analytics

Limelight Health; New York (NY); Hybrid; USD 126,000 - 154,000; Full time

Benefits offered by this job

Eki.Academy training catalog

Hybrid work environment

Global offices

Job summary

Ekimetrics is seeking a Manager in Marketing Effectiveness to lead high-impact programmes for international clients across Luxury, Beauty, Retail, and more. You will manage multiple teams, oversee end-to-end delivery, and translate insights into strategic actions that boost client growth and ROI.

Applicants should have 6-9 years in econometrics or marketing analytics, strong Python/SQL/Excel skills, and fluent English.

Qualifications

• 6-9 years’ experience in econometrics, MMM, or marketing effectiveness.
• Bachelor’s or master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field.
• Proficient in Python, SQL, Excel, and visualization tools; experience with Databricks, Azure, or other cloud/data platforms is a plus.
• Strong understanding of econometrics, regression, Bayesian statistics, and advanced modelling techniques.
• Skilled in handling large datasets, optimizing pipelines, and delivering high-quality outputs
• Track record of translating complex model results into actionable business recommendations.
• Fluent English is mandatory.

Responsibilities

• Lead end-to-end Marketing Mix Modelling and marketing effectiveness programmes, from data strategy through modelling, insights, and activation.
• Ensure governance, data quality, model validity, and actionable recommendations driving client impact.
• Translate model results into strategic narratives for senior stakeholders and C-suite clients.
• Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and ensure profitability and timelines.
• Provide strategic oversight to clients to optimize marketing spend and ROI.
• Support partners and senior managers in client engagement, shaping proposals and contributing to RFPs/pitches.

Skills

Python

SQL

Excel

Databricks

Azure

Education

Statistics/Data Science degree

Tools

Databricks

Azure

Job description

Ekimetrics is seeking a Manager in Marketing Effectiveness to lead high-impact programmes for international clients across Luxury, Beauty, Retail, and more. You will manage multiple teams, oversee end-to-end delivery, and translate insights into strategic actions that boost client growth and ROI.

Applicants should have 6-9 years in econometrics or marketing analytics, strong Python/SQL/Excel skills, and fluent English.