Marketing Director / Senior Director

Chief of Staff Association; Denver (CO); Hybrid; USD 160,000 - 185,000; Full time

Benefits offered by this job

QSEHRA healthcare contribution

401(k) participation

Unlimited PTO

Remote tech setup

Co-working access

Spot bonuses

Job summary

The Chief of Staff Association (CSA) seeks a Marketing Director or Senior Director to lead top-of-funnel growth for Membership and Talent. You will define ICPs, gain competitive insights, and drive channel activation to grow registrations and attendance across CSA events.

Reporting to the President, you will lead a two-person team in a hybrid Denver, CO setting, with travel for events. Base salary ranges from $160,000 to $185,000 plus performance-based bonuses and comprehensive benefits.

Qualifications

• Minimum 6 years of marketing experience, including people management.
• Experience driving top-of-funnel growth in a professional services organization.
• Ability to manage campaigns, events, and budgets.

Responsibilities

• Develop and execute marketing strategy with clients and teams.
• Lead channel activation including events, partnerships, sponsorships.
• Manage campaigns, segmentation, testing, tracking, and reporting.

Skills

Growth strategy

ICP definition

Competitive analysis

Campaign management

Paid acquisition

AI tools

Budget management

Team leadership

Project management

Tools

Google Ads

LinkedIn Ads

Job description

The Chief of Staff Association (CSA) is the world's leading professional community for chiefs of staff. We exist to define, elevate, and advance the chief of staff role.Through our membership programs, executive education, coaching, and talent services, we serve a global community of chiefs of staff and the organizations that rely on them. Our two core service lines, Membership and Talent, work in close partnership to deliver exceptional value to members, candidates, and client organizations alike.

If you are passionate about the impact a great chief of staff can have, and want to help shape the profession's future, we'd love to meet you.

About the Role

We are growing our marketing function at the CSA, this role will build and own top-of-funnel growth across both sides of the business: Membership, where our audience is individual chiefs of staff, and Talent, where our audience is client organizations. You will own our ideal customer profile and competitive insights, activate marketing channels and campaigns, drive registration and attendance across our calendar of events.

Reporting to the President, you will lead a team of two, keep paid and demand-generation work aligned with CSA's brand guidelines and overall narrative, and work closely with the Talent business development team on pipeline and lead handoff. You will execute within a marketing budget approved by the President. Title and level, Director or Senior Director, will be set based on the successful candidate's experience.

This will be a full-time, exempt role based in Denver, CO, working in a hybrid capacity with new hires committing to being onsite 2-3 days a week. The role carries meaningful travel for events and industry engagements.

Base salary: $160,000-$185,000, depending on experience and level (Director or Senior Director), plus a performance-based bonus tied to lead-generation KPIs.

Full-time employees also receive a monthly QSEHRA healthcare contribution, 401(k) participation, unlimited PTO, a full remote tech set-up, co-working access, and eligibility for monthly spot bonuses.

Responsibilities

Responsibilities may evolve as the function matures but generally align to the following core areas:

Objectives of this Role

• Collaborate with the business team to uncover insights for developing marketing and branding strategies for existing and new products.
• Oversee and grow the marketing function by identifying revenue opportunities among established clients and by securing new accounts.
• Identify short- and long-term scheduling and resource needs, including development and management of the annual marketing budget, profit-and-loss projections, and expenditures.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.
• Leverage the latest marketing AI tools to build an AI-enabled marketing function.

Core Responsibilities

• Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services.
• Decide on channel activation strategy and manage execution (Events, partnerships, sponsorships, etc)
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, events, and promotional programmes to drive customer interest and sales.
• Conduct meetings regularly with the sales team to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure the team is consistently performing above standard.
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.

Team Leadership & Cross-Functional Collaboration

• Lead, manage, and develop a team of two: the Marketing and Events Associate and the Editorial Manager, setting clear priorities across editorial and campaign execution.
• Own the marketing technology stack supporting demand generation, campaign tracking, and reporting.
• Direct the work of external agencies and contractors supporting creative and paid media execution as needed.

Project & Budget Management

• Bring project management discipline to campaigns, events, and cross-functional initiatives, managing several concurrent workstreams to deadline and within an approved budget.
• Report regularly to the President on marketing performance, budget, and team progress.

You May Be a Fit If

• You have a track record driving top-of-funnel growth in a professional services or membership-based organisation, ideally across both B2B and B2C customer segments.
• You have owned ICP definition and competitive positioning work that directly informed go-to-market strategy.
• You bring at least 6 years of marketing experience, including experience managing a team; candidates with 8+ years may be considered for the Senior Director level.
• You bring strong project management discipline and can manage several concurrent campaigns, events, and stakeholders to deadline without losing quality.
• You are comfortable running paid acquisition campaigns (Google Ads, LinkedIn Ads) and reading performance data to guide decisions on spend.
• You have driven registration and attendance for a marquee industry event alongside a broader events calendar.
• You lead with clarity and can set priorities across a small team, and collaborate naturally with people outside your own reporting line.
• You are energised by building a new function from the ground up, and by creating the systems and processes as you go rather than inheriting them.
• You are collaborative by nature and comfortable partnering closely with communications, sales, and executive stakeholders to align on messaging and priorities.

The Chief of Staff Association is committed to creating and maintaining a diverse and inclusive workplace where our employees can thrive and be themselves. We welcome all persons into our community. We embrace the diversity of gender, gender identity or expression, race, color, religious creed, national origin, ancestry, age, physical and mental disabilities, medical condition, genetic characteristic, sexual orientation, marital status, family care or medical leave status, military or veteran status, or perceived membership in any of these groups.