Marketing Director- Long-term Care

Blue Central Group; United States; On-site; USD 120,000 - 170,000; Full time

Job summary

Blue Central Group in the United States is seeking a dynamic Marketing Director specialized in long-term care to lead our marketing initiatives, elevate brand presence, and drive growth within the sector. You will develop innovative strategies, oversee multi-channel campaigns, and collaborate across teams to position our organization as a trusted leader in senior care services.

The ideal candidate will bring a passion for impactful marketing, deep digital tooling knowledge, and the ability to

Qualifications

• Experience leading marketing strategies in long-term care or healthcare sectors.
• Proven track record with multi-channel campaigns and content development.
• Strong analytical and storytelling skills for data-informed decisions.

Responsibilities

• Develop and execute comprehensive marketing strategies tailored to long-term care, aligned with objectives.
• Lead cross-functional teams in managing multi-channel campaigns (digital, print, content).
• Oversee content creation across website, email, and social platforms with consistent messaging.
• Utilize marketing automation and CRM to streamline campaigns and nurture leads.
• Analyze web analytics and social data to measure performance and inform decisions.
• Drive advertising sales strategies to maximize ROI and expand senior care outreach.
• Coordinate with Adobe Suite for high-quality visuals and design.
• Monitor budgets and allocate resources to maximize impact.
• Conduct market research on industry trends and growth opportunities for B2B marketing.
• Foster cross-functional collaboration for seamless campaign execution.

Skills

SEO

Multichannel marketing

Copywriting

Leadership

Market research

Content marketing

Campaign management

Mentorship

Strategic thinking

Team collaboration

Project management

Sales techniques

Analytical thinking

WordPress management

CRM knowledge

Tools

Google Analytics

Google Ads

HubSpot

Marketo

Adobe Creative Suite

WordPress

Salesforce

Google Data Studio

Facebook Ads

Job description

Job Summary

We are seeking a dynamic and strategic Marketing Director specializing in Long-term Care to lead our marketing initiatives, elevate brand presence, and drive growth within the long-term care sector. This role offers an exciting opportunity to develop innovative marketing strategies, oversee multi-channel campaigns, and collaborate across teams to position our organization as a trusted leader in senior care services. The ideal candidate will possess a passion for impactful marketing, a deep understanding of digital tools, and the ability to inspire teams toward achieving ambitious goals.

Duties

Develop and execute comprehensive marketing strategies tailored to the long-term care industry, ensuring alignment with organizational objectives.

Lead cross-functional teams in managing multichannel marketing campaigns, including digital advertising, social media marketing, print advertising, and content marketing initiatives.

Oversee the creation of compelling content across various platforms, including website (WordPress), email marketing campaigns, and social media advertising campaigns, ensuring consistent messaging.

Utilize marketing automation tools and CRM systems to streamline campaign management, enhance demand generation marketing efforts, and improve customer engagement.

Analyze web analytics reporting (Google Analytics), web analytics tools (Google AdWords), and social media insights to measure campaign performance and inform data-driven decision making.

Manage advertising sales efforts by developing targeted advertising strategies that maximize ROI and expand outreach within the senior care community.

Coordinate with creative teams proficient in Adobe Creative Suite for graphic design needs and ensure high-quality visual content that resonates with target audiences.

Monitor budgets meticulously for all marketing activities while ensuring effective allocation of resources to maximize impact.

Conduct market research to identify industry trends, competitor strategies, and new opportunities for growth in B2B marketing environments.

Foster strong relationships with internal teams and external partners through effective cross-functional collaboration to ensure seamless campaign execution.

Skills

Proven expertise in SEO (Search Engine Optimization) strategies to increase online visibility within the long-term care sector.

Extensive experience managing multichannel marketing campaigns across digital platforms such as Facebook Advertising, Google AdWords, and social media advertising campaigns.

Strong knowledge of advertising sales techniques combined with experience in demand generation marketing to attract new clients and partners.

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation and graphic design projects.

Deep understanding of content marketing principles coupled with excellent copywriting skills for engaging storytelling across multiple channels.

Skilled in implementing marketing automation tools (e.g., HubSpot, Marketo) to optimize outreach efforts and nurture leads effectively.

Expertise in managing marketing projects from inception through execution while maintaining strict adherence to deadlines and budgets.

Familiarity with web analytics reporting tools such as Google Analytics and Google Data Studio for performance tracking.

Ability to lead teams effectively by providing clear direction, mentorship, and fostering a collaborative environment focused on innovation.

Strong research skills combined with strategic thinking to develop insights that inform targeted B2B marketing initiatives.

Experience with WordPress website management including content updates and technical SEO enhancements.

Knowledge of CRM systems like Salesforce or HubSpot for customer relationship management and campaign tracking.

Join us as we shape the future of senior care through innovative marketing leadership! We are committed to empowering our team members with opportunities for growth while making a meaningful difference in the lives of those we serve.