Associate Director, Direct-to-Consumer Digital Sales Product Leader - Remote

UnitedHealthcare; Minnetonka (MN); Remote; USD 113,000 - 193,000; Full time

Job summary

UnitedHealthcare is seeking an Associate Director, Direct-to-Consumer Digital Sales Product Leader to own the Medicare digital shopping experience across web, mobile, enrollment, and telesales. This senior role partners with sales, analytics, and operations to deliver a seamless, connected journey for consumers and agents.

You will define strategy, roadmap, and backlog for a portfolio of digital Medicare shopping products, drive performance, and lead cross-functional teams to ship impactful

Qualifications

• Lead the Medicare direct-to-consumer digital sales product portfolio.
• Define strategy, roadmap, and investment priorities for digital Medicare products.
• Coordinate with telesales, analytics, and operations for end-to-end experiences.
• Ensure privacy, security, and compliance in consumer journeys.
• Champion accessible, mobile-friendly shopping experiences across platforms.

Responsibilities

• Define and execute strategy, vision, roadmap, and investment priorities for a portfolio of Medicare direct-to-consumer digital sales products
• Lead the full product lifecycle from opportunity identification and concept definition through design, planning, production, release, optimization, and end-of-life decisions
• Coordinate digital product launches with telesales operational readiness, including training, communications, and monitoring
• Partner with telesales, CRM, analytics, and operations to ensure a connected consumer and agent experience
• Create shared digital and telesales measures that recognize the contribution of digital research and profile completion to outcomes

Job description

Associate Director, Direct-to-Consumer Digital Sales Product Leader - Remote

Improve the lives of others while Caring. Connecting. Growing together.

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

Lead the end-to-end digital product experience for Medicare direct-to-consumer shopping and create seamless, measurable connections between web and mobile shoppers and UHC telesales.

This role leads Medicare direct-to-consumer digital sales as one connected journey across web, mobile, enrollment, and telesales, improving simplicity for consumers and effectiveness for sales teams.

The Associate Director, Direct-to-Consumer Digital Sales Product Leader will lead a portfolio of Medicare digital shopping products spanning web, mobile, shopping tools, enrollment pathways, and connections to internal UHC telesales. This leader will create a simpler experience for consumers who may begin independently online, seek expert help during the journey, complete enrollment digitally, or move between digital and phone-assisted experiences.

The role owns the full digital product lifecycle, including strategy, research, experience definition, product planning, backlog leadership, development, launch, adoption, optimization, and end-of-life decisions. The leader will coordinate closely with telesales operations and technology teams so digital and agent-assisted experiences operate as one connected journey rather than separate channels.

This is a senior digital product role for a customer-first leader who combines strategic product judgment, strong delivery discipline, digital and mobile expertise, commercial orientation, and the ability to influence complex cross-functional teams. Success requires anticipating consumer needs, solving complex experience and operational problems, and translating market and user insights into shipped products that improve shopping confidence, sales effectiveness, and channel performance.

You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities

• Digital Product Strategy & Lifecycle Leadership
  • Define and execute the strategy, vision, roadmap, and investment priorities for a portfolio of Medicare direct-to-consumer digital sales products
  • Lead the full product lifecycle from opportunity identification and concept definition through design, planning, production, release, optimization, and end-of-life decisions
  • Anticipate consumer and business needs and proactively develop digital solutions that improve shopping simplicity, confidence, access to assistance, and sales outcomes
  • Establish clear product principles, value propositions, target audiences, capabilities, performance expectations, and portfolio tradeoffs
  • Own or support assigned business cases, financial commitments, forecasts, resource plans, and product performance expectations
  • Recommend changes to the product portfolio that strengthen competitive position, consumer value, channel effectiveness, and sustainable performance
• Create seamless pathways between digital self-service and internal UHC telesales so consumers can move to human support without unnecessary repetition or loss of progress
• Define the information, consent, context, preferences, completed steps, and next actions that should transfer into approved telesales workflows
• Partner with telesales operations, sales leadership, CRM, telephony, analytics, training, quality, and workforce partners to coordinate the end-to-end experience
• Ensure the receiving agent has useful context and guidance while protecting privacy, security, compliance, and the consumer’s ability to choose how to engage
• Create shared digital and telesales measures that recognize the contribution of digital research and profile completion to agent-assisted outcomes
• Consumer Research, Market Insight & Experience Design
• Research market conditions, competitive experiences, consumer behavior, technology trends, and regulatory considerations to identify product opportunities
• Partner with Research, Design, Analytics, Marketing, and Sales teams to understand consumer needs across new-to-Medicare, existing member, caregiver, and other relevant shopping journeys
• Use qualitative research, product analytics, voice-of-customer feedback, call insights, and market evidence to inform present and future product direction
• Determine product features and functions based on consumer needs, business strategy, operational feasibility, technical constraints, and measurable value
• Champion accessible, mobile-responsive, plain-language experiences across web, iOS, Android, and relevant cross-platform or responsive frameworks
• Ensure the digital experience supports consumers who want self-service as well as those who want licensed human guidance
• Agile Product Delivery & Backlog Leadership
  • Lead cross-functional product delivery with Engineering, Architecture, Design, Research, Analytics, Operations, Marketing, Compliance, and business partners
  • Create and maintain product roadmaps, epics, features, user stories, acceptance criteria, dependencies, release plans, and prioritized backlogs
  • Provide decisive product direction on complex or critical issues, resolve ambiguity, and make transparent tradeoffs across scope, timing, quality, risk, and value
  • Review product and delivery work, provide recommendations for improvement, and authorize appropriate deviations from standards within established governance
  • Forecast capacity and resource requirements and partner with leaders to align funding, talent, technology, and operational readiness
  • Drive smaller releases, rapid feedback, disciplined experimentation, reliable production performance, and continuous improvement
• Coordinate digital product launches with telesales operational readiness, including process impacts, training needs, agent communications, support, monitoring, and feedback loops
• Partner with telesales leaders to identify friction experienced by agents and consumers and translate those insights into digital, desktop, routing, or workflow improvements
• Ensure digital changes account for call center capacity, seasonal readiness, channel responsibilities, escalation paths, and downstream servicing impacts
• Create transparent operating rhythms that align digital product, telesales operations, technology, analytics, and sales leadership around shared outcomes
• Motivate and inspire product and partner teams, explain complex issues clearly, and build commitment to a connected consumer and agent experience
• Product Performance, Analytics & Commercial Accountability
  • Define and monitor product health and outcome measures across acquisition, engagement, task completion, shopping progression, enrollment, handoff, assisted conversion, agent efficiency, and consumer experience
  • Build measurement approaches that connect digital sessions with telesales interactions where approved data and identity capabilities permit
  • Use performance data, experimentation, consumer feedback, and contact-center insights to evaluate product functionality and prioritize improvements
  • Own or contribute to product financial performance, benefit realization, investment tracking, and executive portfolio reporting as assigned
  • Identify risks, underperformance, market shifts, and emerging opportunities and recommend corrective action
  • Prepare product documents and equip Sales, Marketing, Operations, and service partners with the product knowledge and technical context needed for launches and adoption
• Governance, Compliance & Operational Excellence
  • Ensure products align with applicable CMS requirements, Medicare marketing guidance, privacy, security, accessibility, records, consent, communications, and internal policy standards
  • Partner with Legal, Compliance, Privacy, Security, Architecture, and operational risk teams early in the lifecycle to resolve complex issues and support timely decisions
  • Define production readiness, monitoring, support, incident, recovery, and end-of-life expectations for the product portfolio
  • Balance speed and innovation with the reliability, accuracy, trust, and human support required for Medicare shopping and enrollment
  • Serve as a key resource for complex product, channel, consumer, and delivery issues and provide clear recommendations to senior leaders
• Functional Leadership
  • May lead functional teams, segment initiatives, or complex programs and provide day-to-day direction to product managers, analysts, contractors, or matrixed partners
  • Coach team members in modern digital product practices, consumer-centered decision making, backlog quality, measurement, and executive communication
  • Review work performed by others and provide actionable recommendations that improve quality, clarity, and outcomes
  • Create an inclusive, accountable team environment that encourages curiosity, urgency, collaboration, and continuous learning
  • Influence across organizational boundaries and build durable partnerships without relying solely on direct authority

Leadership Profile

• Consumer-first product leader who anticipates needs and turns complexity into simple experiences
• Connected-journey thinker who treats digital and telesales as one coordinated sales experience
• Delivery leader who moves confidently from vision and research through backlog, release, and optimization
• Digital technologist who can engage deeply with engineering and architecture while remaining accountable for customer and business outcomes
• Commercial product owner who understands portfolio value, performance, investment, and competitive position
• Influential partner who communicates complex issues clearly, develops others, and inspires teams to deliver

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 - $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline

This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1-866-566-8715 to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday.

UnitedHealth Group is a registered service mark of UnitedHealth Group, Inc. The UnitedHealth Group name with the dimensional logo, as well as the dimensional logo alone, are both service marks for the UnitedHealth Group, Inc.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.