Marketing Director - Enterprise Software 4123-OJO

Right Talent Right Now; Naples (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

SmartRecruiters, Inc. in Naples, FL seeks a Marketing Director to lead an enterprise software marketing agenda. You will collaborate with senior leadership to build a multi-channel strategy that strengthens brand awareness, drives demand, and measures ROI.

The role requires 8+ years in enterprise software marketing, a bachelor's degree (masters preferred), and proven leadership. You will manage digital marketing, content, campaigns, and partnerships while guiding a fast-paced team in a

Qualifications

• Bachelor's degree required; Master's highly preferred.
• 8+ years' experience in a marketing manager position in enterprise software.
• Working knowledge of accounting, ERP, or financial applications.
• Exceptional knowledge of marketing strategies, concepts, and practices.

Responsibilities

• Provides short and long-term market forecasts and reports by research, collection, analysis, and interpretation of market data.
• Obtains market share by developing marketing plans and programs for each product.
• Measure and report the results of each campaign's effectiveness for senior management.
• Influences present and future products by determining and evaluating current and future market trends.
• Manages all aspects of digital marketing, including website, blogs, social media, video, and webcasts.

Job description

Marketing Director - Enterprise Software 4123-OJO

• Full-time

Marketing Director - Enterprise Software

Job Ref.:4123

Relocation Available:Yes

Location:Florida

Town / City:Naples

Job Type:Permanent full-time

Enterprise software company, has an immediate opening for a Marketing Director.This is a great opportunity to get started in the high paced world of Cloud based technology. We are seeking a highly motivated and results-oriented individual to join our team in Naples, FL. We are focused on driving accountability and growth, balanced with promoting an employee friendly startup company culture.You will be responsible for working closely with the VP of Business Development to establish and implement strategic and tactical communication plans designed to capitalize on market opportunities and generate demand. The Marketing Director will build a creative, integrated, multi-channel marketing strategy that builds brand awareness and reputation, provides a steady flow of sales leads, and measures the return on marketing program investments. The ideal candidate will be self-motivated, resourceful, and have impeccable communication and leadership skills.Ideal candidates have many of these characteristics to be successful:

• A craving for a high energy professional environment.
• Team player with strong interpersonal and communication skills.
• Exceptional written and verbal communication skills.
• Detail oriented, proactive, and highly organized.
• Research oriented to analyze our market and competition.
• Solid business acumen, management, and problem solving skills.
• Willing to go the extra mile with a strong work ethic, self-directed and resourceful.
• Ability to coach sales teams on the benefits and values of our solutions.
• Effective time management, organization, and leadership skills.

Ideal candidates have the following experience:

• Working knowledge of accounting, ERP, or financial applications.
• Bachelors Required, Masters highly preferred.
• Minimum 8 to 10 years' experience in a marketing manager position.
• Exceptional knowledge of marketing strategies, concepts, and practices.
• Strong project management and performance measurement skills.
• Ability to develop strong relationships and work with senior level executives.
• Development of go-to-market strategies for direct sales and alliance sales teams.
• Development of sales, marketing, and product collateral.
• Ability to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns.

Your primary job functions and accountability are:

• Provides short and long-term market forecasts and reports by research, collection, analysis, and interpretation of market data.
• Obtains market share by developing marketing plans and programs for each product.
• Measure and report the results of each campaign's effectiveness for senior management.
• Influences present and future products by determining and evaluating current and future market trends.
• Maintains relations with customers by organizing and developing specific customer-relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Maintains research database by identifying and assembling marketing information.
• Performs competitive intelligence research, compiles results, determines our advantage, and creates battle card collateral.
• Manages all aspects of digital marketing, including website, blogs, social medial, video, and webcasts.
• Manage the creation of all marketing collateral and sales support tools.
• Partner with sales and channel partners to support their sales efforts.
• Be accountable for measuring and reporting on campaign results
• Maintain knowledge of marketing trends, developments, and best practices.
• Manage effectively and efficiently multiple tasks and priorities.
• Proficiently leverage the Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
• Travel as needed to meet with partners.

Bottom Line Requirements:

1. Bachelor's degree required. Master's highly preferred.
2. Working knowledge of accounting, ERP, or financial applications.
3. 8+ years' experience in a marketing manager position in enterprise software or related.
4. Exceptional knowledge of marketing strategies, concepts, and practices.
5. Development of go-to-market strategies for direct sales and alliance sales teams.

All your information will be kept confidential according to EEO guidelines.