Marketing Director, Covaris

PerkinElmer; Woburn (MA); Sur place; USD 209 000 - 250 000; Plein temps

Résumé du poste

Covaris, a PerkinElmer Company, is seeking a Marketing Director to lead global marketing, branding, and product strategy across instrumentation, consumables, and reagents. You will collaborate with Sales, BD, Applications, and R&D to translate customer needs into compelling messages and commercial plans.

You will drive major product launches, digital campaigns, and regulatory marketing readiness while guiding a diverse team toward growth in a competitive life sciences landscape.

Qualifications

• Bachelor's degree in life or physical sciences; Master's preferred, PhD a plus.
• 5+ years of progressive leadership experience in a Marketing organization.
• 8-10 years of experience in a role focused on developing, launching, and leading a brand.
• Experience in Marketing in the Biotech world focused on instruments, automation and consumables as well as branding products for clinical and Pharmaceutical markets.
• Demonstrated ability to work across multiple research disciplines such as genomics, epigenetics, proteomics.
• Demonstrated strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans.
• Experience with SalesForce is a plus.
• Up to 15% travel, primarily domestic.

Responsabilités

• Develop and execute a comprehensive global marketing strategy aligned with Covaris' objectives and revenue targets.
• Create clear customer segmentation to enable effective targeting and positioning across geographies.
• Establish measurable marketing objectives, performance indicators, and commercial impact metrics.
• Lead product launches and branding initiatives across global markets.
• Obtain and interpret product/market information via customer feedback and collaborations.
• Deliver on strategy with strong brand messaging across channels and monitor performance.
• Collaborate with Product Management to define new product specs and value propositions.
• Lead digital marketing, content creation, and webinars; manage online presence and campaigns.
• Represent Covaris at industry conferences and tradeshows to build relationships and promote products.
• Ensure marketing readiness for regulated clinical and diagnostic markets (FDA considerations).
• Support across Sales, BD, Applications, R&D, Manufacturing, Quality, and Engineering.
• Travel up to 15% domestically.

Connaissances

Leadership

Marketing strategy

Product management

Branding

Digital marketing

Cross-functional collaboration

Strategic thinking

Communication

Travel up to 15%

Formation

Bachelor's degree in life or physical sciences

Master's degree in life or physical sciences

PhD (beneficial)

Outils

Salesforce

Description du poste

When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services. Job TitleMarketing Director, Covaris Location(s) Covaris - Woburn - MA Job Description Covaris, a PerkinElmer Company, is a leader in sample preparation solutions across multiomics research and clinical applications. Powered by proprietary Adaptive Focused Acoustics® (AFA®) technology, our portfolio of advanced instruments, consumables, reagents, and kits for pre-analytical sample preparation deliver exceptional accuracy and reproducibility, enabling researchers to generate higher-quality data, develop novel assays, and drive breakthrough discoveries in life sciences. From academic labs to global biopharma organizations, Covaris is trusted by scientists who demand precision at every step of the analytical workflow. Learn more at www.covaris.com.

Job Summary: The position is ideal for a self-motivated individual with a broad scientific background and experience in marketing, product management, sales and/or business development, specifically with instrumentation, consumables, and reagents that enable high throughput biology. The candidate should have a high level of curiosity about our customers’ needs and be able to translate those needs into a clear and concise message to promote solutions using the Covaris technology platform. The successful candidate should be a creative and resourceful team player who excels at working across multiple departments (Sales, BD, Applications, R&D, Manufacturing, Quality, and Engineering) and with our European office. The role is multi-faceted and demands scientific understanding, market awareness and commercial expertise. The Marketing Director's role is to identify longer term growth opportunities, determine product development priorities, describe product specifications, and shepherd approved projects through the development process and commercialization. This is an important appointment and the role will be both challenging and rewarding from a scientific and a business development perspective. Reporting to the Vice President of Business Development, Marketing, & Product Management, the Marketing Director will also work closely with Covaris’ Scientific and Technical leadership.

Key Responsibilities:

• The employee may be required to perform all, or a combination of the following essential responsibilities as determined by business necessity.
• Strategic and Tactical Marketing
• Conduct in-depth market research to Identify and analyze the market needs and potential customer segments for new-product and systems development
• Develop and execute a comprehensive global marketing strategy aligned with Covaris' corporate objectives, portfolio priorities, and revenue growth targets.
• Develop clear customer segmentation to enable effective targeting and positioning of existing products and solutions from Covaris across all geographies and segments
• Establish measurable marketing objectives, performance indicators, and commercial impact metrics.
• Product launch and branding
• Obtain and interpret product/market information via customer feedback and scientific collaborations
• Deliver on Covaris’ strategy through effective brand messaging across all channels and monitor their performance metrics
• Recommend/ideate, help develop new product specifications and work closely with Product Management team throughout product development cycle
• Establish, test and implement robust value propositions for each new product and solutions
• Digital Marketing
• Lead the development and execution of digital marketing strategies, leveraging websites, social media, SEO, and targeted advertising to reach key audiences.
• Manage online content creation and distribution, including scientific articles, case studies, and webinars.
• Tradeshows, Industry Events, and Conferences
• Represent the company at industry conferences, trade shows, and scientific meetings to promote products and build relationships with potential customers and partners
• Regulatory Marketing & Clinical/Diagnostic Market Readiness
• Lead marketing strategies supporting products intended for regulated clinical and diagnostic markets, including medical devices and in vitro diagnostic (IVD) applications.
• Demonstrate working knowledge of applicable US FDA medical device and IVD regulatory requirements, including relevant product classifications, intended-use considerations, labeling, promotional claims, and commercialization requirements.
• Non-Essential Responsibilities: In addition to the essential responsibilities listed above, the employee may be required to perform other non-essential functions.
• Employees are required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.

Reasonable Accommodation: Covaris is committed to the spirit and the letter of the Americans with Disabilities Act. All requirements are subject to possible modification to reasonably accommodate otherwise qualified individuals.

Qualifications:

• Bachelor's Degree in life or physical sciences is required; While Master's degree in life or Physical Sciences is preferred, PhD will be a plus.
• 5+ years of progressive leadership experience in a Marketing organization
• 8-10 years of experience in a role focused on developing, launching, and leading a brand
• Experience in Marketing in the Biotech world focused on instruments, automation and consumables as well as branding products for clinical and Pharmaceutical markets will be beneficial.
• Demonstrated ability to work across multiple research disciplines such as genomics, epigenetics, proteomics
• Demonstrated strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans.
• In-depth knowledge of molecular biology; NGS and proteomics experience a plus.
• Experience with SalesForce is a plus.
• Critical thinking skills, excellent communication, and interpersonal skills are necessary, as well as the ability to prioritize tasks and timelines
• Up to 15% travel, primarily domestic.

The annual compensation range for this full-time position is $209,000.00 to $250,000.00. The final base pay offered to the successful candidate will be determined by factors including internal equity, work location, as well as individual qualifications, such as job-related skills, experience, and relevant education or training.

PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

Are you ready to help improve the lives of millions of people and create a healthier world? When you work at PerkinElmer, that’s exactly what you’ll do. From our dedicated scientists and world-class operations employees to our innovative R&D professionals and committed sales and service groups, we’re a unique team of 5,000+ global colleagues who come to work every day knowing we’re making a difference. Through innovation, collaboration, and believing in our mission, we strive to create an inspiring and inclusive culture for our employees, so that they can be their best and, together, create a better tomorrow. Join us today.