Marketing Director

Paul Mclean Banter Entertainment LLC; Washington (District of Columbia); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Paul Mclean Banter Entertainment LLC in the Washington DC–Baltimore Area is seeking a Marketing Director to develop and execute comprehensive marketing strategies for our media and entertainment offerings, including broadcast and distribution services.

This full-time hybrid role leads market planning, campaigns, budgeting, and cross-functional coordination to drive audience growth and revenue. You will mentor staff and collaborate with external agencies to ensure consistent brand communication.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Strong leadership and communication skills.
• Experience in managing hybrid teams in media/entertainment is a plus.
• Ability to design and execute marketing strategies.
• Experience with market research and data-driven campaigns.

Responsibilities

• Oversee market planning and campaigns.
• Lead marketing budget and ROI analysis.
• Coordinate with sales and distribution teams.
• Conduct market research and analyze performance data.
• Refine brand positioning and messaging across channels.
• Mentor staff and collaborate with external agencies.

Skills

Marketing strategy

Market planning

Market research

Sales collaboration

Leadership

Communication

Digital marketing tools

Analytics platforms

CRM systems

Marketing automation

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM software

Marketing analytics tools

Job description

Company Description

Paul Mclean Banter Entertainment LLC is an independent media and entertainment company that provides broadcasting and distribution services to audiences worldwide. The company focuses on securing and managing media rights and licensing deals to deliver diverse content across multiple platforms. By working closely with content creators and distribution partners, Paul Mclean Banter Entertainment LLC aims to expand its global reach and strengthen its brand presence in the M&E industry. Prospective team members will join a growing organization that values innovation, strategic thinking, and collaborative partnerships.

Role Description

This is a full-time, hybrid Marketing Director role based in the Washington DC–Baltimore Area, with flexibility for partial work from home. The Marketing Director will develop and execute comprehensive marketing strategies to promote the company’s media and entertainment offerings, including broadcast and distribution services. Day-to-day responsibilities include overseeing market planning, leading marketing campaigns, managing the marketing budget, and coordinating with sales and distribution teams to drive audience growth and revenue. The role involves conducting market research, analysing performance data, refining brand positioning, and identifying new opportunities for media rights and licensing deals. The Marketing Director will also mentor marketing staff, collaborate with external agencies, and ensure consistent, on‑brand communication across all channels.

Qualifications

• Strong marketing strategy and execution skills, including Marketing and Marketing Management.
• Ability to design and implement Market Planning initiatives to support business objectives.
• Experience in Market Research, with the ability to interpret data and apply insights to campaigns.
• Demonstrated competency in Sales collaboration, aligning marketing efforts with revenue goals.
• Proven leadership experience in marketing roles, preferably within media, entertainment, or related industries.
• Excellent written and verbal communication skills, with strong presentation and stakeholder management abilities.
• Proficiency with digital marketing tools, analytics platforms, and CRM or marketing automation systems.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
• Ability to work effectively in a hybrid environment, manage multiple projects, and meet deadlines.