Marketer

Medical Hill Healthcare Center in; Oakland (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Medical Hill Healthcare Center in is seeking a marketing and public relations leader to develop and direct comprehensive programs that increase census and inform the community about the facility and its services.

You will coordinate information release policies, work with department directors, and ensure all materials are accurate and compliant with privacy rules. This role also oversees budgets and engagement with families and community partners.

Qualifications

• Bachelor's degree or equivalent experience in marketing/public relations in healthcare; at least five years.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Strong written and verbal communication with community engagement experience.

Responsibilities

• Develop, coordinate, direct, and administer the facility's marketing and public relations programs.
• Plan and evaluate policies for information release and privacy compliance.
• Coordinate cross-departmental collaboration to support marketing initiatives.
• Develop customer satisfaction surveys and track results.
• Engage community, media, and civic groups to promote the facility.

Skills

Public relations leadership

Communication skills

Education

Bachelor's Degree or equivalent experience

Tools

Microsoft Office Suite

Job description

The primary purpose of this position is to develop, coordinate, direct, and administer the facility's marketing and public relations programs and services.

• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.
• Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.
• Assist department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.
• Review marketing and public relations policies annually and recommend updates as necessary.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.
• Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.
• Organize and maintain internal communications using bulletin boards, newsletters, committee meetings, and announcements.
• Schedule and participate in departmental meetings related to marketing and public relations activities.
• Provide creative support for activity and social services departments in developing resident programs and publications.
• Maintain positive relationships with families, residents, and community and civic leaders.
• Participate in community and civic groups to promote facility engagement and charitable activities.
• Coordinate with news media to share positive developments, new programs, or promotions.
• Keep the Administrator informed of media coverage or public information that could impact the facility.
• During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.
• Assist in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.
• Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.
• Prepare and manage the departmental operating budget in collaboration with the Administrator.
• Serve on committees as directed by the Administrator.
• Maintain confidentiality of all resident information, including protected health information.
• Interpret and communicate resident rights to residents, families, and staff as appropriate.

Supervisory Requirements

This position includes direct or indirect supervisory responsibilities.

Qualification

Education and/or Experience

• Bachelor's Degree from an accredited college or university, or equivalent. Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.

• Proficiency in Microsoft Office Suite required.

Physical Demands

• Must occasionally lift or move up to 25 pounds.
• Prolonged use of a desktop or laptop computer.
• Regularly required to sit, stand, walk, talk, read, and hear. Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.
• May be required to assist in resident evacuation during emergencies.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.