Marketing Director

Glen Park Senior Living; Ojai (CA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, and vision insurance

Retirement savings plan

Paid time off

Opportunities for career growth

Job summary

Glen Park Senior Living in Ojai, California is seeking a Marketing Director/ Retirement Counselor to lead occupancy efforts and guide prospective residents through admissions. You will leverage CRM to nurture leads and partner with families to showcase community benefits.

The role requires delivering engaging communications, coordinating events, and writing press releases while maintaining a compassionate approach to aging in place. Flexible travel may be required.

Qualifications

• Professional image and effective communication with prospects.
• 60 college units required; higher education preferred.
• First aid/CPR training preferred.
• Willingness to relocate and travel as needed.
• Experience with older adults preferred.

Responsibilities

• Achieve maximum occupancy and meet monthly targets.
• Follow up with leads and nurture via CRM.
• Present community benefits effectively.
• Coordinate admissions information with families.
• Write press releases and attend community events.
• Assist with front-office tasks and admissions process.
• Maintain liaison with families and residents.

Skills

Excellent communication

Customer service

Time management

Empathy

Professional image

Relocation & travel flexibility

Compassionate and uplifting spirit

Education

60 college or continuing education units

First aid and CPR training (preferred)

Tools

CRM software

Job description

About Us: Glen Park Senior Living is dedicated to providing exceptional senior living solutions, focused on enriching the lives of our residents. With a commitment to excellence and a warm, supportive environment, we offer personalized services to meet individual needs.

Job Summary:

We're hiring a Marketing Director/ Retirement Counselor to join our team in Ojai, California. In this role, you'll assist with resident onboarding and generate leads for our community.

Responsibilities:

1. Achieve maximum occupancy levels and meet monthly benchmarks.
2. Follow up with leads and develop new resources using CRM software.
3. Present community benefits effectively.
4. Understand customer needs and wants.
5. Conduct morning rounds to ensure facilities are tour ready.
6. Follow up on all leads, tours, reservations, and inquiries.
7. Assist with administrative tasks.
8. Attend community events.
9. Write press releases.
10. Maintain liaison with families and residents.
11. Resolve resident complaints and grievances.
12. Assist in the front office.
13. Attend monthly family Potlucks.
14. Obtain complete and accurate information to facilitate the admissions process.

Qualifications:

1. Presents a professional image to prospects through dress, behavior, and speech.
2. Experience working with older adults is preferred.
3. Completion of at least 60 college or continuing education units is required.
4. Current training in first aid and CPR is preferred.
5. Need to have the flexibility to relocate and travel as needed for the position.
6. Execute Strategic Marketing Plan
7. Utilize CRM software to manage all contacts.
8. Compassionate and uplifting spirit that is passionate about working with the senior population.

Special Skills Needed:

1. Personal characteristics, physical energy, and competence to work effectively with families seeking non-medical care.
2. Excellent communication skills.
3. Customer service and time management skills.

Physical Requirements:

1. Prolonged periods sitting at a desk and working on a computer.
2. Must be able to lift up to 15 pounds at times.

Lines of Supervision:

1. Supervision Given & To Whom: Executive Director & COO
2. Supervision Received & From Whom: Delegated by the Administrators.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.

Company Benefits:

1. Competitive salary
2. Health, dental, and vision insurance
3. Retirement savings plan
4. Paid time off
5. Opportunities for career growth

Join our team and make a difference in the lives of seniors.