Marketing Director

Hastings People; New York (NY); On-site; USD 140,000 - 220,000; Full time

Job summary

Hastings People is seeking a Director of Marketing with a deep background in luxury hospitality branding to oversee strategy, execution, and creative direction across multiple venues. The role emphasizes brand development, cultural relevance, and operationally effective campaigns, with leadership of a high-performing team.

You will drive digital, social, influencer collaborations, and partnership activations, plus launch campaigns for new openings, focusing on guest experience and revenue growth.

Qualifications

• 7+ years of marketing experience in hospitality, restaurants, nightlife, or lifestyle brands.
• Proven multi-location or multi-brand marketing experience.
• Strong understanding of luxury/lifestyle branding and guest experience.
• Deep knowledge of social media, digital marketing, influencer strategy, and content creation.

Responsibilities

• Lead overall marketing strategy across all restaurant and hospitality brands within the group.
• Develop annual and quarterly marketing plans aligned with company objectives.
• Build brand positioning strategies for existing venues and new openings.
• Oversee creative output including social media, campaigns, photography, video, design, and copywriting.
• Lead digital marketing strategies across all platforms and manage content calendars.
• Build influencer, media, and partnership relationships and activations.
• Lead marketing for new openings and expansion markets and drive sales performance.

Skills

Strategic leadership

Brand development

Team management

Digital marketing

Social media strategy

Content creation

Influencer strategy

Education

Bachelor's degree in Marketing or related field

Job description

Our client has been at the forefront of great hospitality in the US over the last number of years. With incredible venues across some of the strongest markets in America.

Each site is comprised of unique concepts with premium food & beverage offerings that are truly loved by the community. From casual dining to upscale high volume, they all share the same philosophy of great product and great guest experiences.

Job Description

The Director of Marketing will oversee the overall marketing strategy, execution, creative direction, and brand positioning across all venues and concepts within the group.

This role requires a balance of:

• Strategic leadership
• Brand development
• Team management
• Cultural relevance

The ideal candidate deeply understands luxury lifestyle hospitality and knows how to build brands that feel aspirational, culturally connected, and operationally effective.

Key Responsibilities

Brand & Marketing Strategy

Lead overall marketing strategy across all restaurant and hospitality brands within the group

Develop annual and quarterly marketing plans aligned with company objectives

• Build brand positioning strategies for existing venues and new openings
• Ensure consistent brand identity, voice, and creative standards across all touch points
• Identify emerging hospitality, food, design, nightlife, and cultural trends

Creative Direction

Oversee all creative output including:

• Social media
• Campaigns
• Photography
• Video
• Graphic design
• Copywriting
• Website content
• Collaborate closely with internal designers, agencies, photographers, videographers, and content creator
• Maintain elevated aesthetic and storytelling standards aligned with premium hospitality brands

Digital & Social Media

• Lead digital marketing strategies across all platform
• Oversee content calendars and social growth strategies
• Develop initiatives that drive:
• Brand awareness
• Engagement
• UGC
• Reservations
• Foot traffic
• Analyze performance metrics and optimize campaigns accordingly
• Stay ahead of platform trends and evolving digital behaviors

Influencer & Partnerships

• Build and manage influencer, celebrity, media, and strategic partnership relationships
• Develop collaborative campaigns with brands, hotels, fashion, wellness, music, and lifestyle partners
• Oversee VIP marketing and community-building initiatives
• Create culturally relevant activations and experiential events

New Openings & Activations

• Lead marketing strategy for new restaurant openings and expansion markets
• Develop launch campaigns, PR strategies, events, and local partnership plans
• Execute innovative activations that generate buzz and media attention
• Revenue & Performance
• Collaborate with operations leadership to drive sales performance
• Develop marketing initiatives tied to:
• Reservations
• Guest frequency
• Seasonal promotions
• Large party bookings
• Events
• Daypart growth
• Monitor campaign ROI and marketing effectiveness
• Manage and mentor internal marketing team members and external partners
• Build scalable marketing systems, workflows, and processes
• Foster a high-performance, collaborative, and creative culture
• Assist in recruiting and developing marketing talent

Qualifications

• 7+ years of marketing experience in hospitality, restaurants, nightlife, hotels, lifestyle brands, or related industries
• Proven experience managing multi-location or multi-brand marketing initiatives
• Strong understanding of hospitality culture, guest experience, and luxury/lifestyle branding
• Deep understanding of social media, digital marketing, influencer strategy, and content creation
• Exceptional creative instincts and visual taste
• Strong leadership and communication skills
• Ability to thrive in fast-paced, entrepreneurial environments
• Experience managing agencies, budgets, and marketing calendars
• Strong analytical and commercial mindset
• Experience with restaurant marketing platforms and reservation systems preferred

Preferred Experience

• Hospitality group or lifestyle hospitality experience
• Experience opening new venues or launching hospitality concepts
• Existing network across media, influencers, nightlife, hospitality, and creative industries
• Experience with experiential marketing and partnerships
• Understanding of luxury consumer behavior and culturally driven marketing

We are looking for someone who:

• Thinks creatively but executes operationally
• Understands both aesthetics and business performance
• Can build culturally relevant brands that people emotionally connect with
• Has exceptional taste and attention to detail
• Is highly organized, proactive, and commercially aware
• Loves hospitality, restaurants, nightlife, travel, and culture

Offer

This role is offering a strong remuneration package based on the experience of the candidate.