Marketing Director

Country Dairy Inc.; New Era (MI); On-site; USD 50,000 - 70,000; Full time

Job summary

Country Dairy Inc. is seeking a Marketing Coordinator to develop and execute marketing campaigns. The ideal candidate will help coordinate marketing activities, conduct market research, and create engaging content across various platforms to achieve sales goals.

This role requires strong communication skills and proficiency in digital marketing tools. Experience in the dairy or agricultural field is a plus. Join a team that values integrity, community, and innovation.

Qualifications

• Looking for a candidate with strong communication and writing skills.
• Proficiency in digital marketing tools is necessary.
• Creative thinking and design abilities are a must.

Responsibilities

• Conduct market research to understand customer needs.
• Analyze customer data and market trends.
• Develop original copy and manage social media content.

Skills

Strong communication and writing skills

Proficiency in digital marketing tools and platforms

Creative thinking and design skills

Data analysis and reporting abilities

Project management skills

Excellent organization skills and attention to detail

Understanding of marketing principles and best practices

Education

Degree in Marketing, Business, or a related field

Tools

Google Analytics

Social media dashboards

Email marketing software

Job description

Job Summary

Responsible for development and execution of marketing campaigns for both Country Dairy, Inc. and Country Dairy Farm Store. Coordinate marketing activities, including market research, content creation, social media management, campaign tracking, and data analysis to achieve sales goals. This employee will work with various teams to ensure seamless campaign implementation and brand consistency.

Values Alignment

This employee must align with Country Dairy’s values: Integrity, Excellence, Gratefulness, Stewardship, Community, and Innovation. We strive to be honest and respectful in all our dealings, care for our employees, our resources, and our community, and do so with gratefulness for all we’ve been given.

Reports To

Head of Sales, Product Development, and Quality.

Key Responsibilities

• Conduct market research to understand customer needs and satisfaction.
• Analyze customer data, market trends, and competitive landscape.
• Track data and monitor marketing campaign effectiveness.
• Create marketing plans and strategies.
• Develop original copy and manage social media, websites, blog posts, and other content to engage target audiences.
• Maintain brand guidelines.
• Create and manage advertising campaigns, graphic designs, vendors, and outsourced tasks.
• Coordinate press events and appearances.
• Assist in planning and executing in‑house events, trade shows, and conferences.
• Work with marketing partners and executive team members.

Required Skills

• Strong communication and writing skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media dashboards, email marketing software).
• Creative thinking and design skills.
• Data analysis and reporting abilities.
• Project management skills to meet deadlines and manage multiple tasks.
• Excellent organization skills and attention to detail.
• Understanding of marketing principles and best practices.

Education and Experience

• A degree in Marketing, Business, or a related field is a plus.
• Experience in dairy and/or agricultural background would also be a plus.