Marketing Coordinator

Moynihan Consulting; Madison (WI); On-site; USD 60,000 - 80,000; Full time

Job summary

Moynihan Consulting, based in Madison, Wisconsin, is seeking an experienced marketing professional to support and manage marketing initiatives for the US operation. The ideal candidate will have a Bachelor's degree in agricultural business or marketing, along with at least five years of experience in a marketing position within the dairy industry.

The role requires strong analytical skills, excellent project management abilities, and effective communication skills to collaborate with diverse stakeholders. The position emphasizes innovation and requires a proactive approach to market research.

Qualifications

• 5 years of experience in a marketing position within the dairy industry or related agricultural business.
• Strong analytical skills for competitive market analysis.
• Excellent writing skills for brochures and product ads.

Responsibilities

• Support and manage marketing initiatives in the US operation.
• Build reports and KPIs to track sales force progress.
• Research the US marketplace and identify growth opportunities.
• Write marketing documents for US products.

Skills

Marketing strategy development

Analytical skills

Excellent communication skills

Project management

Knowledge of dairy industry

Education

Bachelor's degree in agricultural business or marketing

Job description

Job Description

Reliable: CRV is a trusted partner for dairy farmers worldwide, providing reliable products and servicesInnovative: CRV is a technological leader, allowing CRV to meet the needs of local farmers around the globe. CRV constantly seeks ways to improve products and processes.

Supportive: CRV provides optimal support to dairy farmers to help them achieve maximum returns. CRV staff support each other through open communication and cooperation.CRV USA is dedicated to providing quality service and maintaining a market leading edge, to ensure its continued success in the marketplace.

CORE COMPETENCIES

• Understands job expectations and takes action without being prompted.
• Works independently and takes personal responsibility for assigned duties.
• Generates original ideas and develops innovative solutions to help grow the business.
• Encourages flow of information--shares information and displays active listening.
• Flexible and adaptable to changing priorities and assignments.
• Willingly embraces start-up environment.
• Displays a passion for cows and business activities related to successful dairy farming. A passion we share with farmers worldwide.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Actively support and participate in the planning, development, and management of marketing initiatives for the US operation.
• Build reports and Key Performance Indicators to track progress of the CRV USA Sales Force relative to business goals.
• Research and analyze the US marketplace, providing input to management for corporate-wide market research initiatives. Alert management team to US opportunities for growth.
• Write initial marketing documents for US products, including photos and verbiage appropriate to US market. Coordinate final production of marketing materials with management.
• Project management of local marketing activities to fulfill strategic initiatives.
• Identify opportunities for innovation, including new ideas, new market opportunities, process improvement suggestions, etc. Actively communicate with management team to discuss impact of potential US innovations on corporate-wide strategic plan.
• Work closely with sales team members to collect and analyze customer feedback and other data on new and existing products.
• Constantly analyze customer and competitive data to ensure that CRV USA marketing efforts and strategies remain proactive.
• Develop and deliver customer and internal presentations.
• Develop network within community agricultural programs.
• Write articles for Cow Management Magazine.
• Participate in cross-functional project teams with marketing, production, finance, GDD (Genetic Development Department) and Sales to ensure products meet and exceed the current needs of sales force and affiliates.
• Research potential vendor partners; make recommendations to Managing Director for partnership agreements, and work to maintain positive and productive relationships with selected partners.
• Represent CRV USA in company wide marketing planning meetings.
• In collaboration with HQ staff, play a key role in design, implementation and promotion of CRV USA’s internet sales platform. Work with US sales staff and Managing Director to encourage use of the site by US customers.

OTHER FUNCTIONS AND RESPONSIBILITIES

CRV USA places a high level of importance on the teamwork approach and a willingness to perform duties which may not necessarily be included in this Job Description.

PHYSICAL RESTRICTIONS

• Sit, stand, bend, kneel and lift on a regular basis.
• Use a keyboard.
• Work in large animal care environments and demonstrate product use on dairy farms and their resident herds.
• Speak and listen in person and on the phone.
• See mid, near and far range.
• Lift and/or move physical inventory weighing up to 25 kilograms.

SUPERVISED BY: Managing Director

SUPERVISES: This position does not supervise subordinate staff.

FLSA STATUS: Exempt

Qualifications

Bachelors degree from an accredited institution with a major in agricultural business or marketing; or equivalent combination of education and/or experience.

Five (5) years experience in a marketing position within the dairy industry or other closely related agricultural business experience. Working knowledge of the dairy industry preferred.

Excellent writing skills, including the ability to create brochures, product ads and other promotional materials.

Ability to effectively communicate with people in a wide variety of settings, including farmers/customers, animal care staff and internal staff at all levels of the organization, including those in non-US business units.

Strong analytical skills to perform competitive market analysis and to contribute to the development of marketing strategy for CRV USA.

Ability to work in a fast-paced environment and to balance multiple projects simultaneously.

Excellent project management, time management, and communication skills.

Additional Information

If you are interested in position pleasesubmit your cover letter and resume. We look forward to hearing from you!

To learn more about CRV - check out our website: crv4all.us

All your information will be kept confidential according to EEO guidelines.

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