Marketing Director

Midwest Petroleum Company; Manchester (MO); On-site; USD 110,000 - 160,000; Full time

Job summary

Midwest Petroleum Company in Manchester, MO is seeking a Marketing Director to lead the development and execution of comprehensive marketing strategies for fuel and convenience stores. You will oversee market planning, campaigns, promotions, and collaboration with sales leadership to drive growth across corporate and dealer locations.

The role requires strong leadership, analytical skills, and experience in retail or fuel marketing, with responsibility for budgeting and performance reporting to

Qualifications

• Demonstrated skills in Marketing and Marketing Management to lead overall brand and promotional strategy.
• Experience with Market Planning and Market Research to develop data-driven marketing initiatives.
• Background in Sales to align marketing efforts with revenue and growth objectives.

Responsibilities

• Lead development and execution of marketing strategies across corporate and dealer locations.
• Oversee market planning, campaigns, and coordination with sales leadership.
• Analyze market trends and customer behavior to optimize promotions and brand consistency.
• Monitor budgets and report campaign performance to senior leadership.

Skills

Marketing

Market Planning

Market Research

Sales

Leadership

Analytics

CRM

Retail platforms

Education

Bachelor's degree in Marketing or Business

Tools

CRM software

Job description

Company Description

Midwest Petroleum operates more than 50 corporate-run gasoline and convenience stores, as well as multiple dealer locations, with a focus on clean, safe, and well-lit facilities. The company is a leading marketer of ConocoPhillips branded gasoline, pumping over 70 million gallons of fuel annually. Midwest Petroleum follows a mission centered on developing and retaining quality employees while delivering excellent service. Its corporate philosophy emphasizes respect, leadership, integrity, communication, organization, and employee development to support growth in a changing environment. The company is actively involved in key industry associations, including MPCA, IPMA, PMAA, and NACS, and is privately owned by Donald W. McNutt.

Role Description

The Marketing Director is a full-time, on-site role based in Manchester, MO. This role is responsible for leading the development and execution of marketing strategies that support fuel and convenience store operations across corporate and dealer locations. Day-to-day tasks include overseeing market planning, managing marketing campaigns, coordinating with sales leadership, and analyzing market trends and customer behavior. The Marketing Director will collaborate with cross-functional teams to ensure brand consistency, optimize promotional activities, and support store-level initiatives. This role also includes monitoring performance metrics, managing marketing budgets, and reporting on campaign effectiveness to senior leadership.

Qualifications

• Demonstrated skills in Marketing and Marketing Management to lead overall brand and promotional strategy.
• Experience with Market Planning and Market Research to develop data-driven marketing initiatives.
• Background in Sales to align marketing efforts with revenue and growth objectives.
• Strong leadership and team management abilities, with experience guiding cross-functional projects.
• Excellent analytical, communication, and organizational skills.
• Proficiency in using marketing analytics tools and CRM or retail marketing platforms.
• Bachelor’s degree in Marketing, Business, or a related field; advanced degree is a plus.
• Experience in retail, fuel, or convenience store industries is preferred.