Marketing Director

UNAVAILABLE; Maine; On-site; USD 175,000 - 250,000; Full time

Job summary

Allagash Brewing is seeking a strategic Marketing Director to lead marketing strategy from consumer insights to execution, partnering with Sales, Brewing, Hospitality, and Executive Leadership to strengthen the brand and deliver commercial results.

This role blends brand strategy, insights, innovation, and commercial execution; you will build integrated programs that create measurable impact and drive growth across channels, including DTC, wholesale, and retail, while leading a high-performing

Qualifications

• Bachelor’s degree in Marketing, Business, or related discipline with 10+ years of progressive marketing leadership experience within consumer packaged goods (CPG), beverage alcohol, food & beverage, or another consumer-focused brand
• Proven success developing integrated marketing strategies that drive revenue growth
• Strong background in brand management, consumer insights, product innovation, and commercial marketing
• Experience partnering closely with sales organizations and supporting retail and distributor channels
• Expertise across digital marketing, content strategy, social media, advertising, experiential marketing, and public relations
• Experience managing marketing budgets and measuring campaign performance and ROI
• Outstanding leadership, communication, and cross-functional collaboration skills

Responsibilities

• Develop and execute an integrated marketing strategy across wholesale, retail, hospitality, and DTC channels.
• Align marketing initiatives with commercial priorities and strengthen brand equity.
• Be the voice of the consumer and translate market intelligence into strategic direction.
• Oversee brand experience: positioning, campaigns, launches, packaging, digital.
• Lead cross-functional teams and manage outside agencies and partners.
• Own annual marketing budget and measure ROI to grow flagship product.

Skills

Integrated marketing

Brand management

Consumer insights

Digital marketing

Public relations

Budget management

Cross-functional

Leadership

Communications

Education

Bachelor’s degree in Marketing, Business, or related discipline

Job description

Overview

Shape the Future of an Iconic Craft Brand

Great brands don’t stand still. They evolve while remaining true to what made them successful in the first place.

BerryDunn has partnered with our client, Allagash Brewing, to find a strategic, creative, and commercially minded Marketing Director to lead the next chapter of one of the craft beer industry’s most respected and recognizable brands. This is an opportunity for an accomplished marketing leader with a consumer packaged goods (CPG) background to influence the future of a beloved brand, drive meaningful business growth, and help connect consumers to exceptional products and experiences.

Reporting to the President, the Marketing Director will own the company’s marketing strategy from consumer insights to execution, partnering closely with Sales, Brewing, Hospitality, and Executive Leadership to strengthen the brand, increase consumer engagement, and deliver commercial results.

This role is ideal for someone who thrives at the intersection of brand strategy, consumer insights, innovation, and commercial execution and enjoys building integrated marketing programs that create measurable impact.

Responsibilities

Lead Marketing Strategy

You’ll develop and execute an integrated marketing strategy that supports revenue growth across wholesale, retail, hospitality, and direct-to-consumer channels. Working alongside the National Sales Director and other senior leaders, you’ll ensure marketing initiatives directly support commercial priorities while strengthening long-term brand equity.

You’ll be the voice of the consumer inside the organization—bringing market intelligence, consumer behavior, and industry trends into strategic conversations and helping shape where the brand goes next.

Build and Grow an Iconic Brand

You’ll oversee every aspect of the brand experience, including:

• Brand positioning and messaging
• Integrated advertising campaigns
• Product launches and innovation support
• Packaging and visual identity
• Digital marketing and content strategy
• Social media and influencer partnerships
• Public relations and earned media
• Experiential and field marketing
• Website, CRM, and first-party data strategy

Partner Across the Business

Marketing is a critical driver of commercial success. You’ll work collaboratively with Sales, Brewing, Hospitality, and Events to create programs that drive demand, support distributors and retailers, increase visitor traffic, and create memorable brand experiences.

From bringing new beers to market to launching seasonal campaigns and supporting major initiatives, you’ll ensure marketing remains aligned across every business channel.

Drive Innovation

Work alongside the Brewmaster and executive leadership to develop the innovation pipeline for new products and brand extensions. You’ll help transform ideas into successful launches through compelling branding, packaging, storytelling, and go-to-market strategies.

Lead a High-Performing Team

You’ll inspire and develop an experienced marketing team while managing outside agencies, creative partners, and vendors. You’ll establish priorities, allocate resources effectively, and create an environment where creativity and accountability thrive.

Measure What Matters

You’ll own the annual marketing budget and ensure investments generate measurable business results — most importantly, growing Allagash White, the flagship of the brewery. From advertising and sponsorships to digital campaigns and experiential activations, you’ll establish KPIs, measure ROI, and continually optimize marketing performance to expand White points of distribution and rate of sale.

Qualifications

We’re looking for a marketing leader who combines strategic thinking with hands-on execution and understands how to build brands that consumers love.

Qualified candidates will bring:

• Bachelor’s degree in Marketing, Business, or a related discipline with 10+ years of progressive marketing leadership experience within consumer packaged goods (CPG), beverage alcohol, food & beverage, or another consumer-focused brand
• Proven success developing integrated marketing strategies that drive revenue growth
• Strong background in brand management, consumer insights, product innovation, and commercial marketing
• Experience partnering closely with sales organizations and supporting retail and distributor channels
• Expertise across digital marketing, content strategy, social media, advertising, experiential marketing, and public relations
• Experience managing marketing budgets and measuring campaign performance and ROI
• Outstanding leadership, communication, and cross-functional collaboration skills

Compensation Details

The base salary range targeted for this role is $175,000-$250,000 plus bonus. This salary range represents a good faith and reasonable estimate of the range of possible compensation at the time of posting. If an applicant possesses experience, education, or other qualifications more than the minimum requirements for this posting, that applicant is encouraged to apply, and a final salary range may then be based on those additional qualifications; compensation decisions are dependent on the facts and circumstances of each case. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, years of experience, depth of experience, seniority, merit, education, training, amount of travel, and other relevant business considerations.

Additional Information

Why This Opportunity?

This isn’t simply a marketing leadership position—it's an opportunity to shape the future of an established, highly respected consumer brand with an incredibly loyal following.

You’ll have the opportunity to:

• Lead the marketing vision for one of the industry’s most recognizable craft brands.
• Influence company strategy alongside executive leadership.
• Build integrated campaigns that directly impact revenue and consumer engagement.
• Drive product innovation from concept through launch.
• Lead a talented marketing team while partnering across every area of the business.
• Help evolve an iconic brand while honoring the authenticity that consumers value.
• Work for an independent, family-owned Maine business that deeply cares about giving back to the community, environment and its employees

If you’re energized by building brands, leading talented teams, and creating its place in marketing that delivers measurable commercial success, we’d love to hear from you.