Creative Director | Brand Strategy & Marketing

Badger-State-Brewing-Company; Green Bay (WI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Pay

401k with Safe Harbor

Paid Time Off

Paid Parental Leave

Flexible Schedule

Staff Discounts

Travel & Perks

Shift Beverages

Job summary

Badger State Brewing Company is seeking a Creative Director of Brand Strategy and Marketing to lead the creative vision, guide teams, and shape how the world sees our brand from Green Bay, Wisconsin. This full-time role requires a decade of experience, strong leadership, and a proven track record in brand development.

We value independence, collaboration, and a hands-on approach to driving campaigns, with opportunities to influence product storytelling, packaging, and overall brand identity

Qualifications

• 10+ years in brand strategy or creative agencies.
• 5+ years managing large creative teams.
• Expert in storytelling, design thinking, and campaigns.
• Bold, strategic, and collaborative.

Responsibilities

• Manage budgets and project timelines.
• Lead the global brand vision and strategy.
• Watch market trends to keep the brand fresh.
• Pitch big ideas to company leaders and partners.
• Build clear brand guidelines and voice standards.
• Direct creative teams across design, copy, and video.
• Work with marketing team and coordinate with other businesses to expand the brewery's reach and increase sales.
• Ensure consistent brand messaging and visual identity across all marketing materials and platforms.
• Monitor market trends, analyzing sales data, and identifying opportunities for growth.

Skills

Brand strategy

Team leadership

Storytelling

Design thinking

Job description

Badger State Brewing Company Creative Director | Brand Strategy & Marketing Green Bay, WI Full time Apply for Creative Director | Brand Strategy & Marketing

As a Creative Director of Brand Strategy, you will lead the creative vision and brand positioning. You will guide teams to build strong, memorable campaigns and shape how the world sees our brand. This role requires 10+ years of experience, strong leadership skills, and a proven track record in brand development.

About Badger State Brewing Company

Independent and family owned beverage company located in Green Bay, Wisconsin. Searching for the best people to help us bring people together over beer.

Description

Get to Know Us

Badger State Brewing was built in Wisconsin with a simple belief: when you take pride in where you're from, the work feels better. Founded in 2013 by Green Bay residents Andrew Fabry and Sam Yanda, what started as a local brewery has grown into a craft beverage company rooted in community, creativity, and doing things the right way.

We believe great beer (and great workplaces) come from people who care deeply about their craft, their teammates, and the communities they serve. That means showing up curious, pushing for better ideas, and respecting different perspectives- an experience that makes us stronger.

We're not interested in standing still. Whether we're innovating in the brewhouse, launching new beverages like cider and seltzer, or finding smarter, more sustainable ways to operate, we're always building toward what's next-without losing sight of where we came from.

We're here to invest in our people and in our surroundings. If you take pride in your work, value teamwork over ego, and want to help shape a brand that represents Wisconsin with purpose and authenticity, you'll feel at home here.

Get to Know The Role

Key Responsibilities:

• Manage budgets and project timelines.
• Lead the global brand vision and strategy.
• Watch market trends to keep the brand fresh.
• Pitch big ideas to company leaders and partners.
• Build clear brand guidelines and voice standards.
• Direct creative teams across design, copy, and video.
• Work with marketing team and coordinate with other businesses to expand the brewery's reach and increase sales.
• Ensure consistent brand messaging and visual identity across all marketing materials and platforms.
• Monitor market trends, analyzing sales data, and identifying opportunities for growth.

Qualifications

• 10+ years in brand strategy or creative agencies
• 5+ years managing large creative teams.
• Expert in storytelling, design thinking, and campaigns.
• Bold, strategic, and collaborative.

Competitive Pay: Base salary commensurate with experience, plus incentive-based bonus potential.

Retirement: 401k with Safe Harbor matching contributions.

Paid Time Off: Up to 21 days PTO with tenure, paid sick leave, and 14 paid holidays annually.

Paid Leave: Enhanced paid parental leave.

Flexible Schedule: Flex days for salaried employees covering weekend events.

Staff Discounts: 25% off beer and 40% off merchandise-we want you to rep the brand with pride and keep your fridge stocked.

Travel & Perks: Mileage and expense reimbursement, beer destination trips, and milestone-based sabbaticals.

Shift Beverages: A good day's work deserves a good beer (or beverage).