Marketing Director

CLUB4 Fitness; Madison (MS); On-site; USD 85,000 - 120,000; Full time

Job summary

CLUB4 Fitness seeks a Director of Marketing to own brand development and local marketing across all CLUB4 Fitness locations. This leader builds and runs plans that generate leads, drive membership sales, and improve retention.

You will create authentic content that builds an online community for current members and prospects researching their health options. You will also equip our field teams to execute local marketing that moves revenue.

Qualifications

• Experience with marketing automation and CRM platforms.
• Proven ability in lead generation and social media (paid and organic).
• Strong copywriting and content creation skills; capable of producing graphics and video content.

Responsibilities

• Develop brand and social media strategy for CLUB4 Fitness and locations.
• Manage channels and monthly content calendar for brand and locations.
• Create original graphic and video content, and write captions, posts, responses, and paid social copy.
• Source local content through club visits, instructors, partners, and ambassadors.
• Monitor social channels daily to protect brand reputation and engage with audience.

Skills

Marketing experience

Lead generation

Paid social

Organic social

Copywriting

Content creation

Marketing automation

CRM platforms

Data-driven budgeting

Vendor management

Team training

Job description

CLUB4 Fitness is a membership-focused health and fitness brand built on high-quality equipment, engaging group classes, diverse amenities, and attentive service. Every location is designed to be clean, safe, and welcoming for members at every experience level. From building design to equipment selection, we deliver a distinctive fitness experience that our communities can be proud of.

The Role

About CLUB4 Fitness

CLUB4 Fitness is a membership-focused health and fitness brand built on high-quality equipment, engaging group classes, diverse amenities, and attentive service. Every location is designed to be clean, safe, and welcoming for members at every experience level. From building design to equipment selection, we deliver a distinctive fitness experience that our communities can be proud of.

The Role

The Director of Marketing owns brand development and local marketing execution across all CLUB4 Fitness locations. This leader builds and runs the plans that generate leads, drive membership sales, and improve retention. You will create authentic content that builds an online community for current members and prospects researching their health options. You will also equip our field teams to execute local marketing that moves revenue.

What You'll Do

Brand and Social Media Strategy

• Build and execute social media strategy for brand and location pages to drive engagement, follower growth, and lead generation
• Manage existing channels and launch new ones (Facebook, Instagram, TikTok, YouTube, and emerging platforms)
• Own the monthly content calendar and posting schedule for the brand, open locations, and pre-sale locations
• Create original graphic and video content, and write captions, posts, responses, and paid social copy
• Source local content through club visits, instructors, corporate partners, and brand ambassadors
• Monitor social channels daily to protect brand reputation, respond to competitor activity, and spot new conversation opportunities
• Respond to comments, questions, and concerns professionally and on time

Local Store Marketing (LSM)

• Develop goal-based local marketing plans and budgets by location
• Train and coach field teams to execute local initiatives that drive club-level revenue
• Build field playbooks, implementation guides, and social media best practices
• Partner with Group Fitness, Personal Training, and Regional and General Managers on promotions, giveaways, and ambassador programs
• Build and manage relationships with local agencies and vendors in every CLUB4 market

Pre-Sale and Club Openings

• Build pre-sale, soft opening, grand opening, and anniversary marketing calendars and campaigns
• Make sure every club gets customized, on-time marketing and sales materials
• Maintain the location directory and timelines for all pre-sales, openings, and anniversaries

Campaigns, Automation, and Creative

• Build and maintain automated communications for leads and members
• Lead creative development from brief through production and fulfillment
• Write copy for paid advertising and monthly marketing materials
• Conduct competitive and brand analysis

Performance and Reporting

• Track, analyze, and report campaign performance monthly to executive leadership
• Use results and social trends to optimize spend, messaging, and channel mix
• Lead special projects as assigned

What You Bring

• + years of marketing experience, ideally in multi-location, fitness, or consumer membership businesses
• Proven results in lead generation, paid and organic social, and local marketing
• Strong copywriting and content creation skills, including graphic and short-form video
• Experience with marketing automation and CRM platforms
• Data-driven approach to budgeting, measurement, and reporting
• Ability to train and influence field teams and manage agencies and vendors
• Willingness to travel to club locations