Marketing Director

Leeds Professional Resources; Fort Lauderdale (FL); On-site; USD 150,000 - 230,000; Full time

Job summary

Leeds Professional Resources seeks a Director of Growth Marketing to lead growth strategies, demand generation, and customer acquisition. The role focuses on driving qualified demand, building a robust prospect pipeline, and aligning marketing investments with revenue objectives.

You will connect business goals with audience strategy, CRM/lifecycle marketing, digital media, analytics, and forecasting to optimize performance and bookings.

Qualifications

• 10+ years of progressive experience in growth marketing, demand generation, customer acquisition, marketing analytics, CRM/lifecycle marketing, digital marketing, or related disciplines.
• Proven success developing growth strategies that increase qualified demand, customer acquisition, bookings, or revenue.
• Experience within the travel, tourism, or hospitality industry is required.
• Proficiency in Microsoft Office, Google Analytics, Zoho, and Wordpress.
• Excellent verbal and written communication skills.
• Strong ability to lead and direct a team.

Responsibilities

• Drive growth strategies, demand generation, and audience strategy to achieve revenue and booking objectives.
• Significantly increase qualified demand and build the prospect pipeline and database for growth.
• Oversee CRM/lifecycle marketing, digital media, website/SEO, analytics, forecasting, and optimization.

Skills

Growth marketing

Demand generation

Customer acquisition

Marketing analytics

CRM marketing

Team leadership

Digital marketing

Tools

Microsoft Office

Google Analytics

Zoho

Wordpress

Job description

The Director, Growth Marketing is a senior marketing leader responsible for driving the growth strategies, demand generation, customer acquisition, audience strategy, and performance optimization required to achieve the company's revenue and booking objectives.

Drive a significant increase in qualified demand and lead generation, building the prospect pipeline and database required to support future growth.

The Director is accountable for connecting business objectives with audience strategy, marketing investment, customer acquisition, CRM/lifecycle marketing, digital media, website/SEO, analytics, forecasting, and continuous optimization.

QUAILFICATIONS:

• 10+ years of progressive experience in growth marketing, demand generation, customer acquisition, marketing analytics, CRM/lifecycle marketing, digital marketing, or related disciplines.
• Demonstrated success developing growth strategies that materially increase qualified demand, customer acquisition, bookings, or revenue.
• Experience within the travel, tourism, or hospitality industry is required
• Proficiency in Microsoft Office, Google Analytics, Zoho, and Wordpress
• Excellent verbal and written communication skills
• Strong ability to lead and direct a team