Marketing Director

AFRICAN AMERICAN MUSEUM IN PHILA; False Pass (AK); On-site; USD 90,000 - 140,000; Full time

Job summary

The African American Museum in Philadelphia (AAMP) is seeking a Marketing Director to develop and execute comprehensive marketing strategies for public programs, exhibits, and memberships. This role reports to the VP External Relations and Development and collaborates with internal teams and a contracted PR firm to promote the Museum’s image and initiatives.

Responsibilities include managing the marketing program, coordinating external promotions, leading a marketing group, and guiding

Qualifications

• Bachelor’s Degree preferred.
• 5-7 years of experience in promotions and/or marketing of activities and events in a nonprofit setting.
• Excellent verbal and written communication skills; ability to write clear, structured and articulate.
• Demonstrated creativity and ability to communicate new approaches toward community outreach and marketing.
• Excellent editing skills.
• Attention to detail and ability to meet deadlines.
• Ability to work independently and as part of a team.
• Experience with MS Word, PowerPoint, Publisher, Adobe and related software.
• Must have strong Internet navigation and online communication skills.

Responsibilities

• Manage, evaluate, and adjust an ongoing marketing program meeting annual goals and budget.
• Coordinate Museum promotions with external organizations and internal departments.
• Collaborate with media, marketing and design consultants to ensure consistent messaging.
• Coordinate production of newsletters, including topics, editing, and design.
• Coordinate PR with agency for press releases, calendar placements, and social posts.
• Oversee production of collateral (ads, banners, brochures) for events and programs.
• Lead Marketing Working Group meetings.
• Coordinate key market research activities.
• Perform other duties as assigned by Deputy Director.

Skills

Verbal communication

Written communication

Creativity

Editing

Attention to detail

Deadline oriented

Teamwork

MS Word

PowerPoint

Publishers

Adobe Suite

Internet skills

Education

Bachelor’s degree preferred

Tools

MS Word

PowerPoint

Publisher

Adobe Suite

Job description

Job Description

Position Summary: The African American Museum in Philadelphia (AAMP) seeks a creative, strategic, and enthusiastic Marketing Director who is responsible for developing and implementing strategies and coordinating the marketing initiatives that strengthen and promote the public image of the Museum. Under the leadership of the Vice President of External Relations and Development, the Marketing Director is responsible for working with all internal stakeholders to create and implement marketing strategies related to the Museum’s public and educational programs, exhibits, membership, and other priority initiatives. The Marketing Director will also coordinate the implementation of the Museum’s public relations functions with the firm contracted to manage the Museum’s public relations strategies.

Principal Duties And Responsibilities

• Manages, evaluates, and adjusts an ongoing marketing program for the Museum, meeting annual goals and budget for marketing purposes, according to the Museum’s mission and policies
• Coordinates all Museum promotions with external organizations; coordinating services and deliverables with departments within the Museum
• Works closely with Museum’s media, marketing and design consultants to ensure continuity of work and consistency of the Museum message
• Coordinates the production of the Museum’s printed and electronic newsletters, including the selection of topics, editing, and coordination of design to ensure timely delivery of information to the Museum’s constituents
• Works with Public Relations agency to coordinate, draft, and produce for timely distribution, press releases, placement of calendar listings, social media, and notices of event releases
• Coordinates production of all Museum collateral, to include display ads, banners, brochures and other printed materials - working closely with all departments, graphic designers and printers – for Museum special events, public programs, exhibitions and membership activities
• Sets agendas and leads Marketing Working Group meetings
• Coordinates key market research activities
• Assumes other related duties and responsibilities as required by the Deputy Director or designate

Qualifications, Skills And Abilities Required

Education/ Experience Required:

• Bachelor’s Degree preferred
• Minimum five to seven (5-7) years of experience in promotions and/or marketing of activities and events in a related field and nonprofit setting

Skills and Abilities Required:

• Excellent verbal and written communication skills; ability to write clear, structured and articulate
• Demonstrated ability to be creative and to communicate new and different approaches toward community outreach and marketing
• Excellent editing skills
• Attention to detail
• Ability to meet deadlines
• Ability to formulate new ideas and directions to achieve desired goals.
• Ability to work both independently and as part of a team
• Experience and skills in the use of basic software including MS Word, PowerPoint, Publishers, Adobe, and other relevant software applications.
• Must have command of the Internet and all applicable features.

Physical Requirements & Working Conditions

Must be able to remain in a standing or stationary position for extended periods of time. Must be able to adapt to high pace environments occasionally moving/lifting light weight equipment and other work-related objects up to 25lbs.

Expected hours: 37.5 per week.