Marketing Director

Chick-fil-A Restaurants; Dallas (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Chick-fil-A NorthPark Center in Dallas seeks a marketing-driven professional to scale sales and brand presence while enriching guest experience. You will implement strategies, manage partnerships, and execute in-store events promoting the brand.

The role collaborates with the Operator and Director team to align with Winning Hearts training and corporate campaigns, ensuring marketing materials and campaigns reflect Chick-fil-A values.

Qualifications

• Create and maintain an actionable 90-day plan/personal development plan.
• Create/execute annual department planning and communicate progress to leadership.
• Ensure leaders have marketing initiatives and campaign knowledge; equip team with tools/resources.

Responsibilities

• Develop and execute in-store marketing campaigns and promotions to hit sales and brand goals.
• Lead local partnerships and community outreach to grow catering/sales opportunities.
• Coordinate and manage 3rd party campaigns and ROI analyses for marketing efforts.
• Manage social media content and guest interactions to reflect Chick-fil-A's culture and values.
• Update holiday hours and ensure POP materials align with campaigns and store messaging.
• Contribute to a cohesive restaurant marketing plan aligned withWinning Hearts training.
• Perform other duties to support restaurant and organization.

Skills

Sales strategy

Brand awareness

Guest experience

Partnership development

Event planning

Social media management

Marketing campaigns

Job description

This role exists to achieve sales metrics, spread brand awareness, and enrich guest experience while maximizing sales streams at Chick-fil-A NorthPark Center. This role manages, implements and executes effective strategies to grow sales and connect with guests. This position actively seeks opportunities to build the brand through strategic partnership and initiatives. This position works closely with the Operator and Director team to ensure our mission and core values are the foundation on which we grow our business.

KEY RESULTS

What exactly should this person accomplish to be successful?

• Ensure we reach sales goal of 10% YOY.
• Ensure we reach Check Average goal of $14.00.
• Work to reach Outside Sales goal of $100,000/monthly.
• Reach 100% compliance of all systems in the Marketing Department & Plan.
• Hands-on implementation of national marketing campaigns and local marketing strategies. Identify, plan and execute in-store events/promotions that help us achieve sales and brand goals.
• Partner with Operations Team to actively go after and build sales/catering partnerships within the community.
• Identify day-part opportunities by discovering current trends, then creating strategic initiatives to maximize our impact in those areas.
• Manage all 3rd party reconciliation on a weekly basis.

KEY RESPONSIBILITIES AND DISCIPLINES

What responsibilities and leading disciplines (proactive actions to put on the calendar) will drive the key results?

• Create and maintain an actionable 90-day plan/personal development plan.
• Creation/execution of annual department planning- communicate progress to leadership team.
• Create an environment where all leaders have foundation/fundamental marketing initiatives and campaign knowledge. Work with Operations Team to ensure all team members are equipped with proper tools and resources to perform.
• Ensure all strategy aligns with Winning Hearts training and appropriate marketing-focused resources are properly filtered into restaurant systems and culture.
• In store distribution of marketing campaign materials.
• Strategize growth of Spotlight by executing surprise and delight campaigns. Evaluate redemption result rates to increase ROI for future campaigns.
• Social media (Facebook, Instagram, LinkedIn, Twitter) - Create schedule and monitor guest interaction filtering guest content aligned with culture and values.
• Update holiday hours based on Enterprise holiday hour checklist.
• Ensure POP materials and all store merchandising is well-coordinated (one consistent message aligned with campaigns). Track marketing inventory and POP as to ensure it is all up to date.
• Performs other duties and responsibilities as assigned or as necessary to support the needs of the restaurant and organization.

OTHER RESPONSIBILITIES

What other responsibilities are, while not critical to this person’s key results, necessary for the success of the business and leadership team?

• Welcome and care for all new team members.
• Develop a solid understanding of all aspects of the restaurant (front-counter, kitchen, catering, etc.) so as to create more effective and logical promotions.
• Ensure all communication are in compliance with Chick-fil-A graphic and brand standards.
• Maintain an actionable annual marketing plan.

This job posting is for an opportunity at a Chick-fil-A® Restaurant business independently owned and operated by a local franchised Operator. If you choose to apply for this position, you understand and acknowledge that your application and any information included with it will only be submitted to the Operator. Chick-fil-A, Inc. will not receive a copy of your employment application and will not be involved in any decisions regarding whether to hire you. If you are hired for this position, you also understand and acknowledge that the Operator’s restaurant business will be your employer, not Chick-fil-A, Inc., and that the Operator is solely responsible for all decisions related to your employment, including hiring, firing, discipline, compensation, scheduling and supervision.