Marketing Director

Yibi Group | Strategic Global Partner to Luxury Maisons; California (MO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k)

Remote work flexibility

Performance bonuses

Job summary

Yibi Group | Strategic Global Partner to Luxury Maisons is seeking a Digital Marketing Manager to lead marketing strategies for North American luxury clients from their California office. The ideal candidate will have over 5 years of experience in digital marketing within the luxury sector, fluency in English, and the ability to collaborate with international teams. Responsibilities include developing tailored marketing strategies, optimizing campaigns, and tracking performance. Benefits include health insurance, remote work flexibility, and performance bonuses.

Qualifications

• 5+ years of digital marketing experience in the luxury or high-end fashion industry.
• Experience collaborating with international teams, especially with China-based teams.
• Fluent in English; proficiency in Mandarin is a significant advantage.

Responsibilities

• Develop and execute digital marketing strategies for North American luxury clients.
• Plan and optimize digital campaigns to drive brand awareness.
• Coordinate between cross-functional teams and monitor campaign performance.

Skills

Digital marketing experience in luxury

Client communication skills

Analytical ability

Proficiency in digital marketing tools

Tools

Google Analytics

Google Ads

LinkedIn Campaign Manager

Job description

Yibi Group is a leading OEM manufacturer and strategic partner for global luxury & fashion brands, certified by LVMH, Kering, and Richemont. With a massive 50,000㎡ precision manufacturing facility, we specialize in high-end hardware and jewelry components. We are now seeking a dynamic leader to join our digital marketing team to boost brand influence and drive business growth across North America.

About the Role

We are looking for a Digital Marketing Manager based in California (Greater Los Angeles or San Francisco Bay Area preferred) to lead digital marketing strategy and execution for North American luxury clients. You will bridge our China-based headquarters and the North American market, enhancing brand visibility and supporting business development through high-tech, data-driven marketing.

Responsibilities

• Strategy Execution: Develop and execute digital marketing strategies (Social Media, SEO/SEM, LinkedIn, etc.) specifically tailored for the North American luxury and premium hardware markets.
• Campaign Management: Plan and optimize digital campaigns to drive brand awareness and high-value client engagement.
• Cross-Border Coordination: Coordinate between cross-functional teams (China & US) and act as a key contact for North American digital marketing initiatives.
• Performance Tracking: Monitor campaign performance, provide data-driven insights, and ensure compliance with US regulations and global luxury brand guidelines.

Qualifications

• Experience: 5+ years of digital marketing experience in the luxury, jewelry, or high-end fashion industry (California/North America market experience is essential).
• Technical Savvy: Proficient in digital marketing channels and tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.).
• Global Collaboration: Experience collaborating with international teams across time zones (experience with China-based teams is a strong plus).
• Language Skills: Fluent in English (written & spoken); Chinese (Mandarin) proficiency is a significant advantage for internal coordination.

Required Skills

• Excellent client communication, problem-solving, and cross-cultural navigation skills.
• Strong analytical ability and attention to detail, capable of delivering under pressure in a fast-paced environment.
• Ability to work flexibly across China/US (PT) time zones.

Pay Range and Compensation Package

[Insert Salary Range, e.g., $90,000 - $130,000 per year]

[Insert Benefits: e.g., Health insurance, 401(k), Remote work flexibility, Performance bonuses]

Equal Opportunity Statement

Yibi Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, color, religion, sex, national origin, age, or disability.