Marketing Designer (B2B Campaigns) - Contract

SmartLogic; Washington (District of Columbia); Remote; USD 125,000 - 150,000; Part time

Job summary

A leading marketing consultancy in Washington, D.C. seeks a contract marketing designer for a Q4 2025 pilot engagement. The candidate will design persona-driven assets, including landing pages and ad creative for B2B SaaS and nonprofit campaigns. Deliverable standards focus on accessibility and branding. The role includes collaboration with marketing leads and may transition to a retainer in 2026.

Qualifications

• Strong portfolio with relevant design experience.
• Experience in B2B SaaS or nonprofit sectors.
• Ability to produce accessible design materials.

Responsibilities

• Design persona-driven marketing assets.
• Create polished decks and sales collateral.
• Produce ad creative optimized for digital channels.

Skills

Experience designing for B2B SaaS

Portfolio with examples of one-pagers and landing pages

Ability to translate copy into visual assets

Familiarity with accessibility standards

Collaborative design process

Tools

Figma

Canva

Google Slides

Job description

SmartLogic is a custom web and mobile application consultancy with 20 years of experience building scalable, reliable, and mission-driven software. Our marketing focus is on generating Sales Accepted Leads (SALs) by aligning campaigns with our Ideal Customer Profiles (ICPs).

To support three integrated campaigns in Q4 2025, SmartLogic seeks a contract marketing designer for a pilot engagement. The goal is to test working relationship, quality, and campaign impact with the option to transition to a retainer in 2026.

The primary goal is to design persona-driven marketing assets that generate SALs by:

• Turning campaign copy into visually compelling, on-brand deliverables.
• Designing landing pages that communicate pain points, outcomes, and CTAs.
• Creating polished decks and sales enablement collateral for internal and external use.
• Producing ad creative optimized for LinkedIn, display, and other digital channels.

Deliverables may include:

• Case study one-pagers (2–3 per campaign)
• Landing page designs (1 per campaign)
• Ad creative variations (3–5 per campaign)
• Visual assets for blogs and newsletters (as needed)

What we’ll provide you:

• Messaging Matrices (We market to mid-sized nonprofits and Series A/B SaaS companies; campaigns will align with these ICPs)
• Brand Messaging Playbook, Style Guide & Accessible Color Palette
• Case Study & Capabilities Templates
• Campaign Briefs with ICP definitions, personas, proof points, and event strategies
• Copy assets developed by SmartLogic’s freelance writer
• Access to SmartLogic Marketing Lead and other staff for content reviews and revisions

Deliverable standards (more is defined in our brand and messaging playbooks):

• Tone & Style: Clear, professional, and aligned with SmartLogic brand guidelines
• Persona Alignment: Assets tailored to personas defined by SmartLogic
• Format: Editable design files (Figma, Canva, Google Slides as appropriate)
• Attribution: Work-for-hire, all IP owned by SmartLogic

Evaluation criteria / what we’re looking for:

• Experience designing for B2B SaaS and/or nonprofit/mission-driven campaigns
• Strong portfolio with examples of one-pagers, decks, landing pages, and ads
• Ability to translate copy into visually compelling, brand-aligned assets
• Familiarity with accessibility standards and responsive design best practices
• Collaborative, iterative design process with copywriters and marketers

• Rate: please let us know your hourly rate
• Cap: not to exceed 40 hours per month without prior written approval
• Payment Terms: invoiced weekly, every two weeks, or once monthly as you prefer. Invoices due Net 15.
• Retainer Consideration: If the Q4 pilot is successful, we will discuss shifting to a monthly retainer structure beginning January 2026. Retainer scope will be based on deliverables (e.g., one-pagers, ads, decks) rather than hours, to support predictable planning and ongoing partnership.