Marketing Database Specialist

Ayres Associates; Burlington (NC); On-site; USD 87,000 - 103,000; Full time

Job summary

A civil engineering firm located in North Carolina seeks a Marketing Database Specialist to manage CRM systems, oversee database accuracy, and enhance data-driven marketing efforts. The ideal candidate will have extensive experience with database systems and strong communication skills, contributing to a supportive and innovative workplace culture. Competitive benefits and flexible work schedules are offered.

Benefits

Health, dental, and vision insurance

Employee stock ownership plan (ESOP)

401K with company match

Paid time off upon hire

Qualifications

• 5+ years of experience managing database environments.
• Ability to work across various departments.
• Willingness to shift between projects.

Responsibilities

• Coordinate maintenance of the CRM system.
• Monitor connections between accounting and CRM systems.
• Create data reports and dashboards.

Skills

Database management

Verbal communication

Written communication

Project prioritization

Organizational skills

Education

Associate's degree or equivalent experience

Tools

Microsoft Dynamics

Microsoft Office Suite

Adobe InDesign

HTML and XML

SQL

Microsoft Planner

MailChimp

Power Platform

Job description

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Finding the right fit for the role of Marketing Database Specialist:

We need an energetic and forward-thinking individual that is well versed and experienced with the use and implementation of databases. Experience and ability that go well beyond entry and maintenance of basic information will be key.

Our ideal candidate will report directly to Ayres’ Marketing Director and work closely with the IT Director, Vice Presidents, and staff with business development responsibilities to help identify and leverage software capabilities. They will also be skilled in coaching and teaching others best practices regarding the databases, taking into account each individual’s role and responsibilities. This candidate’s innovation will help propel Ayres’ business development efforts to the next level in an efficient and effective manner, helping us grow and stay strong even during times of market or economic uncertainty.

You can become a part of a nationally recognized USA Today Top Workplace! Our commitment to working together and improving lives rings true, and we are proud to grow our team with driven and valued individuals. Join us today and contribute to a culture of excellence and innovation.

On Any Given Day, You’ll

• Coordinate use, maintenance, and maturity of the Ayres CRM system
• Oversee and monitor connection/communication between accounting, HR, and CRM systems
• Monitor, assist, and implement upgrades/updates to maintain database system function (in conjunction with IT)
• Work with new data entry and updates and keep data in CRM and related information in accounting and HR systems accurate/clean
• Create automated system processes, reports, and dashboards
• Oversee and monitor CRM licensing
• Serve as CRM system training lead
• Work with IT to develop a system maturity plan to understand enhancements and the recommendations of other products and features necessary to augment the user experience.
• Serve as lead to create and run system reporting from CRM and accounting systems
• Oversee company template creation and maintenance
• Manage, maintain, and oversee marketing SOPs documentation/accessibility
• Assist with marketing campaigns, submittals, as well as website and intranet function
  

Required Qualifications

Associate's degree or 5+ years of demonstrated experience managing and leading database efforts and environments

Ability to work with and take direction from various leaders across the company

Ability and willingness to shift quickly between projects

Highly organized with inherent ability and understanding of how to prioritize workload

Excellent written and verbal communication skills

Knowledge and use of the following software:

• Microsoft Dynamics – aec360 and Deltek Vision or Vantagepoint
• Microsoft Office Suite
• Microsoft Planner
• Microsoft Forms
• Microsoft SharePoint/OneDrive
• Adobe InDesign
• Adobe PDF (including creation of fillable forms)
• WordPress
• MailChimp
• Basic HTML and XML understanding
• Basic SQL (including SQL statement creation)
• Understanding of Database Schema (field types, field mapping and association, tables, etc.)
• Understanding of API Middleware
• Knowledge of Power Platform (PowerApps, Power Automate, Power BI, etc.)
  
  

Desired Skills And Experience

• Knowledge and experience working in the engineering industry
• Writing and editing skills
• Business development understanding
• Microsoft Certifications in Power Platform/Dynamics
  
  

Benefits Of Being Part Of The Ayres Team

• Health, dental, and vision Insurance.
• Short and long-term disability and life insurance.
• Employee stock ownership plan (ESOP) and 401K with company match.
• PTO upon hire, paid holidays including two floating holidays, and a flexible work schedule.
• Professional development opportunities.
  
  

Please note, benefits vary depending on job status. To learn more about our great benefits, visit our website at https://www.ayresassociates.com/careers/the-ayres-advantage/

Affirmative Action/Equal Opportunity Employer

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Civil Engineering

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