Marketing Data & Technology Manager

Smart Communications group; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

Smart Communications is seeking a Marketing Data & Technology Manager for a fully remote position. In this key role, you'll manage marketing system health and support operations through data-driven strategies and impactful stakeholder engagement. The role offers significant growth opportunities within the MarTech ecosystem while emphasizing collaboration in a fast-paced environment. We're looking for a passionate professional with strong experience in managing marketing platforms and analytics.

Benefits

Health, dental and vision insurance

401K contribution

18 days holiday allowance plus a day off on your birthday

Flexible working environment

Gym membership reimbursement

Qualifications

• 3+ years of experience supporting marketing or revenue operations teams in B2B SaaS.
• Proven experience managing a Sales Engagement Platform.
• Strong proficiency in Excel and data reporting.

Responsibilities

• Own and optimize Salesloft and 6sense for marketing operations.
• Manage data uploads and ensure effective campaign segmentation.
• Monitor performance using analytics to support ABM strategies.

Skills

Data Analytics

Marketing Technology

Team Collaboration

Stakeholder Management

Education

Bachelor’s degree in marketing or related field

Tools

Salesloft

6sense

Marketo

Asana

CRM Platforms

Google Analytics 4

Job description

Job Details: Marketing Data & Technology Manager

Full details of the job.

Vacancy Name

Employment Type

Employment Type Permanent

Location

Location USA - Remote

Summary

This is a key role within the Marketing Operations function, requiring a confident, hands-on professional with the ability to own our Marketing database health strategy as well as own and optimize core areas of our MarTech stack, such as our Sales Engagement Platform Salesloft and ABM Platform 6Sense.
The day-to-day responsibilities will support the broader marketing team by driving projects that enable accurate and enhanced data for effective campaign execution and delivering reports for continuous improvement. This role will also serve as a primary point of contact for our Business Development team, ensuring technology adoption and alignment with BDR and Marketing objectives to drive platform best practices and team enablement.
Additionally, this role includes key administrative duties within our 6sense platform such as segmentation building, keyword updates, and management of data taxonomy. This is an exciting opportunity to support the development of our Account Based Marketing (ABM) efforts and shape how we target, engage, and convert high-value accounts.
There are significant opportunities for growth via special projects which will provide deeper involvement in the strategic development of our MarTech ecosystem.

About Smart Communications

Summary

This is a key role within the Marketing Operations function, requiring a confident, hands-on professional with the ability to own our Marketing database health strategy as well as own and optimize core areas of our MarTech stack, such as our Sales Engagement Platform Salesloft and ABM Platform 6Sense.
The day-to-day responsibilities will support the broader marketing team by driving projects that enable accurate and enhanced data for effective campaign execution and delivering reports for continuous improvement. This role will also serve as a primary point of contact for our Business Development team, ensuring technology adoption and alignment with BDR and Marketing objectives to drive platform best practices and team enablement.
Additionally, this role includes key administrative duties within our 6sense platform such as segmentation building, keyword updates, and management of data taxonomy. This is an exciting opportunity to support the development of our Account Based Marketing (ABM) efforts and shape how we target, engage, and convert high-value accounts.
There are significant opportunities for growth via special projects which will provide deeper involvement in the strategic development of our MarTech ecosystem.

About Smart Communications

Smart Communications is the trusted choice for regulated enterprises looking to modernize complex processes and connect with customers in the moments that matter most. Its Conversation Cloud platform powers frictionless, compliant, digital-first experiences through omnichannel communications, intelligent data capture, and secure digital archival. More than 650 enterprises worldwide—including Zurich Insurance, Priority Health, The Pacific Financial Group, and The Bancorp—rely on Smart Communications to reduce compliance risk, boost operational efficiency, lower costs, and fast-track digital transformation that fuels business growth and elevates the customer experience. With more than 30 pre-built connectors, Smart Communications’ cloud-native platform integrates effortlessly with the world’s most trusted enterprise systems including Salesforce, Guidewire, DuckCreek, OneSpan, and Pega, enabling more than 60 billion mission-critical customer conversations globally, and driving faster time to value.

Who are you?

Passionate about data, analytics and marketing technology

Naturally inquisitive and analytical

Thrive in fast-paced, evolving environments

Comfortable managing multiple stakeholders

Excel in a remote role, collaborating with a geographically dispersed team

A proactive team player, eager to learn and take ownership

The responsibilities of the role include:

• Own and optimize Salesloft, including managing configuration, workflows, cadence libraries, reporting, user enablement, and alignment with BDR and Marketing teams
• Own the optimization process of prospect data inc. cleansing, deduplication, and enrichment to ensure precise campaign segmentation. Deliver regular progress reports
• Manage all data list uploads from events/webinars into our MAP (Marketo) and ensure efficient lead scoring, enrichment, and routing to Salesloft/BDR teams
• Monitor and report on Salesloft and Marketo performance, using analytics to support ABM and outbound BDR strategies
• Manage and maintain 6sense platform activities, including:
  • Building and updating segmentation
  • Keyword list management
  • Ensuring data taxonomy integrity
  • Supporting alignment of 6sense insights with marketing and sales activation
  • Ensure adoption and usage with global BDR team
• Design and manage processes within Asana our Project Management Tool, ensuring adoption and enablement of the team.
• Conduct monthly website cookie compliance and privacy checks
• Use GA4 to analyse website performance and user behaviour and develop dashboards to support the web team
• Produce email metrics reporting and collaborate with the content team to iterate on messaging and format
• Contribute to cross-functional and ad hoc projects

What we’re looking for:

Must have skills/experience:

• Bachelor’s degree in marketing or related field, or equivalent work experience
• 3+ years of experience supporting marketing or revenue operations teams, ideally in a B2B SaaS environment
• Proven experience owning or managing a Sales Engagement Platform (Salesloft experience advantageous)
• Experience with intent platforms/ABM tools (6sense experience is a plus)
• Working knowledge of CRM platforms (Salesforce)
• Experienced Marketo User
• Experience in managing project management tools (Asana preferred)
• Strong proficiency in Excel and reporting; comfortable with pivot tables, lookups etc.
• Experience in Google Analytics 4 (advantageous)
• A self-starter who is eager to develop new skills, owns their work, and embraces new technologies

We look for the following SMART values in everyone we hire at Smart Communications:

• Speak Openly - We are positive, creative, helpful, kind and we have fun. We listen and provide constructive feedback. Through meaningful conversations we encourage each other to be the best that we can be. We’re not complainers we’re problem solvers.
• Make a Difference - We focus on the things that matter and prioritize the things that have the greatest impact. We celebrate success and hold ourselves accountable for our choices. We don’t sit on the sidelines.
• Agile & Flexible - We are focused on evolving, improving and growing. We think differently and challenge the status quo with open minds. We ask ‘why?’ so that we can help remove complexity. We don’t allow hurdles to get in our way.
• Results-Focused - We get stuff done by being efficient, working at pace and paying attention to detail. We focus on finding solutions and fixing things. We don’t believe in being busy for the sake of being busy, we focus on productivity.
• Teamwork - We are stronger and better together. We collaborate, trust and support each other to deliver results for our company and our customers. We don’t want anyone to feel disengaged, we’re in this together!

What’s the deal?

We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive.

In addition to a friendly, flexible and fun working environment, we provide a range of other benefits, including extensive health, dental and vision insurance, employer-funded health savings account, flexible spending plan, life and AD&D insurance, short and long term disability insurance, gym membership reimbursement, and 401K contribution, as well as 18 days’ holiday allowance plus an additional day off on your birthday!


This role is fully remote.

So, if we interest you, please let us know by applying for this position and tell us all about yourself.

Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of colour , religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity.

To learn more about Smart Communications visit:

https://www.smartcommunications.com/