Marketing Data Product Manager - Governance & Quality

General Motors; Providence (RI); Remote; USD 94,000 - 152,000; Full time

Job summary

A leading automotive company is seeking a Marketing Data Product Manager to oversee data quality and governance. This hands-on role requires strong communication skills and a passion for data and marketing. The ideal candidate will implement strategies for data integrity and collaborate across teams to enhance marketing data practices. The position is remote with occasional in-office requirements, offering a competitive salary and comprehensive benefits.

Benefits

Health Insurance

Retirement Plans

Paid Time Off

Tuition Assistance

Vehicle Discounts

Qualifications

• Minimum of 5 years of relevant experience in data-intensive roles.
• Experience in a data leadership role from both technical and organizational perspectives.

Responsibilities

• Perform data quality needs assessments with stakeholders and datasets.
• Track and manage marketing data quality and governance using agile product management processes.
• Lead data governance committees and processes around marketing data.

Skills

SQL

Communication

Collaboration

Education

Bachelor's degree in a related field

Tools

Azure Databricks

Python

Spark

Job description

This role is based remotely, but if you live within a 50-mile radius of Cadillac Tower Warren, MI, or Austin Technical Center in Austin, TX, you are expected to report to that location at least three times a week. This job may be eligible for relocation.

We are seeking a skilled and experienced data professional to lead marketing data quality strategy, monitoring, and governance—working in cross-functional collaboration with stakeholders across GM marketing teams and the broader enterprise.

Marketing Data Product Manager - Governance & Quality

This role will lead the technical and organizational aspects of marketing data governance and quality, focusing on enterprise data used for marketing activation as well as data across marketing technology platforms and partners. You will build product and process solutions to ensure high and consistent data quality for downstream platforms and stakeholders.

This is a hands-on role where tactical implementation is critical.

The ideal candidate should be an assertive and strong communicator, able to advocate for marketing data needs and priorities with stakeholders at all levels of General Motors, including high-level management, as well as communicate effectively as a respected technical peer with data engineers.

Infectious curiosity is essential to understand datasets and extract quality requirements from stakeholders who might not be fully aware of their data quality needs.

Technical implementation of data quality monitoring is a key part of the role, involving building and managing tactical data quality strategies in Azure Databricks for oversight and compliance management.

This role will also ensure compliance with GM data management, privacy, and control policies, maintaining data integrity and implementing effective data stewardship practices.

We are looking for someone passionate about working with data and marketing. A passion for cars, trucks, or the automotive industry is a major plus.

Roles and Responsibilities include but are not limited to:

1. Perform data quality needs assessments with stakeholders and datasets, focusing on marketing paid media and data used in marketing technology platforms (primarily Adobe platforms).
2. Track and manage marketing data quality and governance using agile product management processes.
3. Create data monitoring tools, methods, and processing in Azure Databricks and other enterprise data quality tools.
4. Lead data governance committees, processes, and tactical implementation around marketing data to enable integrated campaign reporting and analytics.
5. Design and implement strategies for monitoring and validating data integrity between marketing platforms.
6. Manage documentation, processes, and approvals for marketing platforms in accordance with GM policies on data privacy and controls.
7. Collaborate with enterprise colleagues and vendors to resolve data quality issues and improve data practices.

Job-related experience and qualifications

Minimum of 5 years of relevant experience in data-intensive roles.

Strong knowledge of SQL and relational databases is critical. Experience with Python, Spark, and Azure Databricks is preferred.

Experience in a data leadership role from both technical and organizational perspectives.

Excellent communication and collaboration skills are required, including leading meetings with director-level management and cross-functional stakeholders.

Experience working with marketing data is preferred but not critical.

Bachelor's degree in a related field is required.

Compensation

The salary range for this role is $94,800 - $151,400. Actual offers will vary based on relevant factors.

Bonus potential and comprehensive benefits are included, such as health insurance, retirement plans, paid time off, tuition assistance, and vehicle discounts.

About GM

Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion. We embrace responsibility to lead positive change.

Why Join Us

We aim to be the most inclusive company in the world, fostering a culture of belonging and flexibility, allowing employees to have a meaningful impact.

Benefits Overview

• Paid time off, health and wellness benefits, 401K matching, recognition programs, tuition assistance, vehicle discounts, and more.

Diversity and Equal Opportunity

GM is committed to diversity, inclusion, and providing equal employment opportunities. We welcome applicants from all backgrounds and abilities, offering accommodations as needed.

Additional Information

Learn more about GM’s culture, policies, and global locations. We encourage qualified candidates to review responsibilities and apply for suitable positions.