Marketing Data Analyst: Optimize Campaigns & Insights

Be The Match in; Minneapolis (MN); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Be The Match in Minneapolis is seeking a Marketing Data Analyst to analyze email, SMS, and GA4 data to guide marketing decisions. The role collaborates with marketers and analytics teams to define measurement needs and translate data into actionable insights for optimization.

The ideal candidate has strong analytical skills, experience across data sources, and the ability to present findings to marketing partners. Hybrid work in Minneapolis is available.

Qualifications

• 3+ years of experience in a Marketing Data Analyst role or similar data analysis position
• Experience analyzing email marketing performance metrics such as sends, deliveries, opens, clicks, unsubscribes, conversions
• Advanced Microsoft Excel skills (pivot tables, charts, vlookup)
• Familiarity with data warehouses like Snowflake or AWS and data visualization tools (Looker, Power BI, Tableau)

Responsibilities

• Develop and validate email/SMS marketing audience definitions, KPI planning and reporting support
• Connect data points across marketing, analytics, and IT to guide B2B/B2C decisions via engagement data
• Design and maintain dashboards for full-funnel engagement across digital properties and campaigns
• Extract reports from Salesforce, Google Analytics, and data warehouses to deliver measurement plans
• Track year-over-year performance and progress toward goals
• Measure effectiveness by persona segments and optimize accordingly
• Stay informed on industry trends and emerging technologies
• Perform other duties as assigned
• This hybrid role requires onsite collaboration monthly at WHQ in downtown Minneapolis

Job description

Be The Match in Minneapolis is seeking a Marketing Data Analyst to analyze email, SMS, and GA4 data to guide marketing decisions. The role collaborates with marketers and analytics teams to define measurement needs and translate data into actionable insights for optimization.

The ideal candidate has strong analytical skills, experience across data sources, and the ability to present findings to marketing partners. Hybrid work in Minneapolis is available.