Marketing Data Analyst

Imt Residential; California, Los Angeles (MO, CA); Hybrid; Full time

Job summary

An established industry player is seeking a Marketing Data Analyst to join their dynamic marketing team. This role offers a unique opportunity to dive deep into data analysis, driving insights that will enhance advertising strategies across multiple communities. You will be responsible for tracking campaign performance, creating engaging data visualizations, and compiling comprehensive reports that inform decision-making. In a collaborative environment that values integrity and teamwork, your contributions will directly impact the success of marketing initiatives. If you have a passion for numbers and a desire to grow in your career, this position could be your next great adventure.

Benefits

Health insurance (medical, dental, vision)

401(k) with company match

PTO and vacation time

Daily lunch provided

Gym membership contributions

Community service opportunities

End of the year celebrations

Qualifications

• 2+ years of experience in analytical roles with strong data skills.
• Advanced proficiency in Microsoft Office, especially Excel.

Responsibilities

• Analyze advertising effectiveness and optimize marketing spend.
• Compile monthly dashboards and reports for over 50 communities.

Skills

Analytical Skills

Communication Skills

Detail Orientation

Team Collaboration

Presentation Skills

Time Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Finance

Bachelor's degree in Math

Bachelor's degree in Statistics

Tools

Microsoft Excel

Google Analytics

SQL

Job description

Position Overview

Do you love answering questions through numbers? IMT Residential is seeking a Marketing Data Analyst (Marketing Analyst) to join our marketing team based in the Sherman Oaks, CA corporate office with a hybrid schedule.

Company Overview

IMT Residential is a nationwide, multi-family residential investment and property management firm. Founded in 1992 in Sherman Oaks, California, IMT now owns and manages over 18,000 units in nine states.

IMTeam: Integrity. Motivation. Teamwork. Excellence. Accountable. Memorable. That describes who we are.

The team-oriented collaborative environment is one where you are given the support and resources to use your skills to the fullest and thrive in your career. Your contributions are valued and recognized through a generous compensation and benefits package.

• Pay - $30.00 - $35.00/hr depending upon skills and experience related to the role
• Health - Medical, dental, vision, wellbeing programs, gym membership contributions
• Financial - 401(k) with company match, medical and dependent care flexible spending accounts, life insurance, 20% housing discount
• Career - Comprehensive training programs, mentorships
• Time off - PTO, vacation, 10 paid holidays for every associate
• Perks – Lunch provided daily in the office. Plus office, region and nationwide events including community service opportunities, apartment industry events, contests, end of the year celebrations, and more!

IMT is always looking to match great talent with our varied career opportunities. Apply today to experience the IMTeam difference!

Position Details

Reporting to the Marketing Manager, the Marketing Data Analyst (Marketing Analyst) will track advertising results, produce reports, perform research and gather data to support the advertising strategy for all IMT communities. The ideal person will have a strong interest in analyzing numbers and trends, with skills in creating reports or dashboards and have an eye for detail.

Specifically, you will:

• Analyze ad source effectiveness and campaign performance in order to provide feedback to adjust programs and drive greater results while optimizing marketing spend
• Execute advertising plans and track contracts
• Compile and distribute monthly dashboards and weekly reports for 50+ communities which measure advertising effectiveness, sales performance, website traffic, customer satisfaction and social media engagement
• Evaluate trends and recommend marketing insights to drive property income
• Develop powerful and engaging data visualizations (data tables, charts and infographics)
• Create ad hoc reports to identify areas of opportunity for underperforming communities
• Manage and maintain the advertising catalog, and communicate advertising needs to vendors
• Conduct advertising audits on a weekly, monthly or quarterly basis
• Conduct competitive research and analyze benchmarking data
• Participate in monthly marketing presentations with the property and regional management teams
• Assist with the marketing setup for new properties
• Explore opportunities to add value to various marketing programs within a very collaborative environment
• Assist with other assigned projects as needed

Please apply if you have:

• 2+ years of experience in a position demonstrating analytical skills
• Bachelor’s degree in marketing, finance, math, statistics or another relevant field
• Advanced proficiency using Microsoft Office (Excel, PowerPoint, Outlook, Word, OneNote)
• Experience providing analysis and insights for one or more of the following: sales conversion ratios, web and search traffic, paid media spend, email campaign statistics
• Knowledge of website analytics tools (Google Analytics Certification a plus)
• Excellent written and verbal communication skills as well confident presentation skills and ability to communicate effectively
• Ability and desire to work in a team environment
• High level of detail orientation with excellent organizational, analytical and time management skills
• Ability to prioritize multiple projects and meet deadlines
• Understanding of SQL queries a plus
• Knowledge of industry systems such as MRI or Rent Dynamics a plus

Consistent with our company values, IMT Residential is an Equal Opportunity Employer with a strong commitment to cultivating a diverse and inclusive environment.

We provide equal opportunities to all IMT associates and applicants for all terms and conditions of employment including recruiting, hiring, placement, compensation, training, transfer, promotion, leave of absence, termination, layoff, and recall. IMT prohibits discrimination and harassment of any type. We encourage applicants of all cultures, ethnicities, races, colors, national origins, religions, ages, gender identities or expressions, sexual orientations, disability statuses, genetics, and veteran statuses to consider a career with us. Additionally, we believe in the California Fair Chance Ordinance. IMT will consider all qualified applicants for employment, regardless of their criminal histories, for all of our locations.

We understand that a team with a variety of work and life experiences leads to greater success. Our recruiting team looks for a desire to learn and perform the job combined with an alignment to our IMTeam values of Integrity, Motivation, Teamwork, Excellence, Accountable and Memorable.