Marketing Data Administrator-Hubspot

Kraft Kennedy; Pennsylvania; Remote; USD 50,000 - 70,000; Full time

Job summary

A leading company seeks a Marketing Data Administrator to lead their HubSpot CRM management and support inbound marketing efforts through data analysis and reporting. Ideal candidates will have strong experience with HubSpot, excellent data management skills, and a passion for marketing strategy. This remote position offers a competitive salary and requires residency in specific states, including Pennsylvania.

Benefits

Medical insurance

Vision insurance

401(k)

Disability insurance

Paid maternity leave

Paid paternity leave

Qualifications

• Minimum 2 years' experience with HubSpot.
• Experience with SQL and Power BI is a plus.
• Knowledge of Business Studies and IT is beneficial.

Responsibilities

• Manage HubSpot CRM and implement workflows.
• Analyze data for insights to support marketing efforts.
• Collaborate with teams on strategic projects.

Skills

HubSpot Marketing and/or Sales Hub experience

Advanced Excel skills

Data management skills

Excellent communication

Analytical skills

Education

Bachelor's Degree or higher

HubSpot Marketing and/or Sales Hub Certifications

Microsoft Office Specialist (MOS) Excel Associate Certification

Job description

Kraft Kennedy Pennsylvania, United States

This range is provided by Kraft Kennedy. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$50,000.00/yr - $70,000.00/yr

Direct message the job poster from Kraft Kennedy

The Marketing Data Administrator will oversee and operate the firm's CRM platform, HubSpot, including Marketing, Sales, and Content hubs. This specialist will record and leverage data via workflows and reporting to inform and support our inbound marketing approach.

This position is remote and you must live in the following states to be considered. (Florida, New York, Connecticut, Delaware, Georgia, Illinois, Kentucky, Maryland, Massachusetts, North Carolina, South Carolina, Ohio, Pennsylvania, Tennessee, Texas, Utah, Vermont, Virginia and Washington DC).

Responsibilities:

• Manage the firm's CRM platform, HubSpot, including Marketing, Sales, and Content tools.
• Act as administrator, educator, problem solver, and enablement lead for HubSpot. Collaborate with the marketing team in support of business development and sales.
• Maintain data hygiene for companies, contacts, deals, and reports conducting deduplication and demographic verification for accurate audience lists. Custodianship of marketing data integrity.
• Explore programmatic improvements using HubSpot APIs, integration logic flows, and user-experience-focused notifications. Act as HubSpot champion, presenting the latest functionality for team consideration.
• Design and implement automated workflows, email automation processes, approval processes, and data validation rules to support lead nurturing and MQL/SQL handoff.
• Conduct data imports and manage data associated with Emails, LinkedIn, Google Analytics, SEO/SEM, MQLs, Events, Social, and Ads.
• Analyze business performance, marketing/sales data, and trends to identify growth opportunities and track campaign and revenue goals.
• Create and maintain lead-scoring models based on digital engagement metrics, demographics, and live event data.
• Develop and maintain reporting dashboards and analytics to provide actionable insights on the performance of Marketing and Sales tools such as Forms, CTAs, and ongoing KPIs.
• Collaborate with cross-functional teams across marketing, sales, finance, and client service to deliver insights and support strategic projects.
• Contribute to overarching business unit growth strategy and annual planning efforts.

Required Skills/Abilities:

• Documented experience with HubSpot Marketing and/or Sales Hub (HS Certifications and a minimum of 2 years' experience).
• Advanced Excel skills.
• Deep understanding of HubSpot's CRM, Marketing, Sales, and Service Hubs, including custom objects, workflows, and reporting.
• Proven data management skills and experience in data import, cleanup, and deduplication.
• Excellent communication and interpersonal skills to effectively work with cross-functional teams.
• Strong analytical and problem-solving capabilities. Ability to take independent ownership of projects or problems; troubleshoot issues, find solutions, and liaise with third-party vendors as needed.
• Ability to work independently and prioritize tasks effectively.
• Self-driven and motivated to seek solutions, identify new skills, and adapt to the evolving technological landscape.
• Passion for identifying and implementing process improvements.
• Exceptional attention to detail as well as ability to request a ‘second set of eyes’, accept and apply feedback and edits.
• Intellectual curiosity with a demonstrated ability to quickly learn new subjects and passion for knowledge sharing.
• Demonstrated commitment to the core values essential to Kraft Kennedy: Client Service, Excellence, Integrity, Professionalism, Continuous Learning and Teamwork.

Compensation

The base pay for this position has a salary of $50,000 – $70,000. The actual salary offer will consider a wide range of factors including the individual’s qualifications, experience as well as location. In addition, certain positions are eligible for bonuses or commissions.

Physical Requirements:

• Prolonged periods of sitting at a desk and working at a computer screen.

Education and Experience:

• HubSpot Marketing and/or Sales Hub Certifications Required (& min of 2yrs exp w/ references)
• Experience with SQL and/or Power BI.
• Microsoft Office Specialist (MOS) Excel Associate Certification
• Bachelor’s Degree or higher; knowledge of the following subjects a plus: Business Studies; Business Administration; Law Firm Operations; Information Technology.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

Featured Benefits

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

Paid maternity leave

Paid paternity leave

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