Marketing Creative Director

PUMA; Germany (OH); In loco; USD 120.000 - 190.000; Tempo pieno

Descrizione del lavoro

PUMA is seeking a senior creative leader to define and elevate the brand direction, platform, and architecture. You will shape the visual narrative and oversee how the brand looks and feels across campaigns, products, and retail touchpoints.

You will lead cross-functional teams, collaborate with agencies, and guide seasonal creative briefs to ensure consistency, innovation, and alignment with sustainability and performance goals.

Competenze

• Ability to translate brand direction into compelling visual narratives and creative strategies.
• Proven track record of driving creative direction and brand elevation in dynamic markets.
• Strong leadership with experience guiding complex matrix organizations.
• Excellent communication to articulate and champion creative concepts.

Mansioni

• Contribute to setting brand direction and platform including positioning and architecture.
• Translate brand direction into a creative direction for the brand and its assets.
• Lead the look, feel and tone of the brand across seasons and campaigns.
• Own topline creative guidelines and brand communication frameworks.
• Represent the brand across product, retail, and communication touchpoints.
• Oversee major creative frameworks like brand manuals and CI guidelines.
• Lead creative direction of campaigns and cultural moments (Olympics, etc.).
• Manage external creative agency partners and ensure cohesive briefs.

Conoscenze

Strategic thinking

Leadership

Brand development

Creative direction

Cross-functional leadership

Brand storytelling

Descrizione del lavoro

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

• Contribute to the setting of the brand direction and platform (positioning, point of view, character) and brand architecture (framework for clarifying the role of the mother brand, vs sub-brand, collections, individual Bus etc…)

• Translate the brand direction, platform and architecture into a creative direction for the brand overall and the brand’s key components, visual assets. Evolve and elevate our Brand Marketing storytelling and its aesthetics in connection to the brand direction

• Lead and define the look, feel and tone of the PUMA brand on a seasonal/annual basis, including the overarching key brand messaging and creative, cross-category concepts, stories

• Own creative oversight and develop topline direction and creative guidelines that will serve as foundation for the full brand experience (from product, to point of sale to communication). This includes defining the communication strategy, frameworks and consumer facing communication of innovations, technologies, sustainability etc

• Act as a brand representative across all product creation, communication channels and retail channel touchpoints ensuring a cohesive brand representation and consistent consumer experience

• Oversee the creation of major creative frameworks such as brand manuals, marketing CI guidelines, logo usage and Direct-To-Consumer concepts

• Lead the creative direction of brand campaigns and global brand cultural moments (e.g., Olympics, F1,…) and inform and steer creative briefs for horizontal topics (e.g., Women’s, Sustainability, Reform, Innovation platforms,…)

• Contribute to the selection and management of all external creative agency partners

• Design and establish processes to closely integrate consumer insights into the development of the (seasonal/annual) brand direction

• Collaborate closely with the Creative Services team and Brand Design team.

YOUR TALENT

• Strong strategic thinking with demonstrated ability to translate brand direction and architecture into compelling visual narratives and creative strategies

• A creative force with a proven track record of driving creative direction and brand elevation in a dynamic and competitive market Experience in brand and communication creative development

• Leadership and influencing skills. Ability to guide and steer through complex matrix organization

• Proficiency in leading cross-functional teams to deliver cohesive brand experiences across multiple touchpoints

• Strong understanding of consumer insights and their integration into brand development processes

• Exceptional communication skills with the ability to articulate and champion creative concepts effectively

• Experience in managing and collaborating with external creative agency partners to execute brand campaigns and initiatives

• A visionary mindset with the capacity to anticipate and capitalize on emerging trends and cultural moments

• Proficient in developing and maintaining brand guidelines and creative frameworks to ensure consistency and authenticity

• Ability to thrive in a fast-paced environment while maintaining a high level of creativity and attention to detail

• A passion for innovation, sustainability, and pushing the boundaries of brand storytelling and aesthetics

• This opportunity will be available in fulltime or parttime.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.