Marketing Copywriter

Jobtailor; Arizona; On-site; USD 55,000 - 85,000; Full time

Job summary

Jobtailor is seeking a talented copywriter to create compelling marketing copy for Backcountry, Competitive Cyclist, Steep & Cheap, and other brands.

You will write for email, SMS, paid social, display, landing pages, and site merchandising, adapting messaging to each brand’s voice and audience while upholding editorial standards. Strong AI and SEO skills are a plus, and you’ll collaborate across Marketing, Merchandising, and Ecommerce teams to drive conversions.

Qualifications

• 2+ years of professional copywriting or editorial experience in ecommerce, retail, or consumer marketing.
• Exceptional writing, editing, and proofreading skills.
• Ability to adapt tone across brands and channels.
• Experience writing marketing copy across email, digital marketing, web, and paid media.
• Experience using generative AI tools such as ChatGPT, Claude, Gemini, or similar.
• Strong editorial judgment and quality control.
• Willingness to learn and follow established AI prompts, workflows, and documentation.
• Working knowledge of SEO, conversion copywriting, and performance-driven marketing best practices.
• Excellent organizational skills and ability to manage multiple priorities and deadlines.
• Experience partnering across creative, marketing, merchandising, and ecommerce teams.
• Bike riding and cycling-specific writing experience preferred.
• Must be willing and able to attend a mandatory in-person interview.

Responsibilities

• Create compelling marketing copy for Backcountry, Competitive Cyclist, Steep & Cheap, and other brands.
• Write copy for email, SMS, paid social, display, landing pages, site merchandising, and other customer touchpoints.
• Adapt messaging to each brand’s voice, audience, channel, and customer journey.
• Maintain brand voice, tone, and editorial standards.
• Optimize copy using customer insights, SEO best practices, A/B test results, and conversion data.
• Use AI tools in daily writing workflows according to approved prompts, workflows, and quality standards.
• Contribute ideas for improving AI tools and editorial workflows.
• Participate in peer copy reviews and provide and receive feedback.
• Partner with Merchandising, Creative, Marketing, eCommerce, and SEO teams.
• Deliver polished, accurate, on-brand copy under tight deadlines.
• Report to the Managing Editor.

Skills

Copywriting

Editing

Proofreading

SEO Knowledge

Generative AI Tools Proficiency

Ecommerce Marketing

Brand Voice Adaptation

A/B Testing

Time Management

Collaboration

Tools

ChatGPT

Claude

Gemini

AI Writing Tools

Job description

• Create compelling marketing copy for Backcountry, Competitive Cyclist, Steep & Cheap, and other brands
• Write copy for email, SMS, paid social, display, landing pages, site merchandising, and other customer touchpoints
• Adapt messaging to each brand’s voice, audience, channel, and customer journey
• Maintain brand voice, tone, and editorial standards
• Optimize copy using customer insights, SEO best practices, A/B test results, and conversion data
• Use AI tools in daily writing workflows according to approved prompts, workflows, and quality standards
• Contribute ideas for improving AI tools and editorial workflows
• Participate in peer copy reviews and provide and receive feedback
• Partner with Merchandising, Creative, Marketing, eCommerce, and SEO teams
• Deliver polished, accurate, on-brand copy under tight deadlines
• Report to the Managing Editor

Requirements

• 2+ years of professional copywriting or editorial experience, preferably in ecommerce, retail, or consumer marketing
• Exceptional writing, editing, and proofreading skills
• Ability to adapt tone across brands and channels
• Experience writing marketing copy across email, digital marketing, web, and paid media
• Experience using generative AI tools such as ChatGPT, Claude, Gemini, or similar
• Strong editorial judgment and quality control
• Willingness to learn and follow established AI prompts, workflows, and documentation
• Working knowledge of SEO, conversion copywriting, and performance-driven marketing best practices
• Excellent organizational skills and ability to manage multiple priorities and deadlines
• Experience partnering across creative, marketing, merchandising, and ecommerce teams
• Bike riding and cycling-specific writing experience preferred
• Must be willing and able to attend a mandatory in-person interview

Core Competencies

Demonstrates expertise in creating compelling marketing copy tailored to various brands and customer touchpoints, with a strong focus on SEO best practices and performance-driven marketing. Proficient in using generative AI tools to enhance writing workflows while maintaining brand voice and editorial standards.

Highest-signal resume keywords

• Copywriting Experience
• SEO Knowledge
• Generative AI Tools Proficiency
• Ecommerce Marketing
• Editorial Judgment

Hard Skills

• Copywriting
• Editing
• Proofreading
• SEO Best Practices
• Conversion Copywriting
• Digital Marketing
• Email Marketing
• Performance-Driven Marketing
• A/B Testing
• Brand Voice Adaptation

Soft Skills

• Organizational Skills
• Collaboration
• Feedback Reception
• Adaptability
• Time Management

Industry Keywords

• Ecommerce
• Retail Marketing
• Consumer Marketing
• Cycling Writing
• Brand Messaging

Tools & Technologies

• ChatGPT
• Claude
• Gemini
• AI Writing Tools