Marketing Copy Writer (Short-Form Specialist)

AssetWatch®; United States; Remote; USD 28,000 - 32,000; Full time

Job summary

AssetWatch® seeks a Marketing Copy Writer (Short-Form Specialist) to craft compelling content for various campaigns across multiple channels. This remote-first startup offers a dynamic working environment where creativity and innovation drive success, along with a competitive compensation package and unlimited PTO.

Benefits

Competitive compensation package including stock options

Flexible work schedule

Competitive benefits and 401k match

Unlimited PTO

Qualifications

• 2+ years of experience in marketing copy writing, focusing on short-form content.
• Proven ability to write concise and persuasive copy.
• Portfolio showcasing relevant short-form content examples.

Responsibilities

• Develop high-quality, short-form content for marketing campaigns.
• Write concise ad copy for various platforms to drive engagement.
• Collaborate with the marketing team to align campaign objectives.

Skills

Content Creation

SEO Principles

Communication

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Content Management Systems (CMS)

Marketing Automation Tools

Job description

Marketing Copy Writer (Short-Form Specialist)

Join to apply for the Marketing Copy Writer (Short-Form Specialist) role at AssetWatch

Marketing Copy Writer (Short-Form Specialist)

Join to apply for the Marketing Copy Writer (Short-Form Specialist) role at AssetWatch

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AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.

AssetWatch is seeking a highly motivated and creative Marketing Copy Writer with a passion for crafting compelling short-form content that drives leads. You will be a key player in developing engaging copy for our marketing campaigns across various channels, focusing on concise and impactful messaging that resonates with our target audience. If you thrive in a fast-paced environment and have a knack for turning complex ideas into clear and persuasive language, we want to hear from you!

What You'll Do

• Campaign-Focused Content Creation: Develop high-quality, short-form content for a variety of marketing campaigns, including:
• Advertising Copy: Write concise and impactful ad copy for various platforms (e.g., Google Ads, social media ads, display ads) that grabs attention and encourages clicks.
• Landing Page Copy: Craft compelling landing page content that drives conversions by highlighting key benefits and calls to action.
• Marketing Email Copy: Create engaging email subject lines, preheader text, and body copy that increases open rates, click-through rates, and conversions.
• Social Media Posts: Develop creative and engaging social media content that aligns with brand voice and platform best practices, including captions, tweets, and short-form video scripts.
• Sales Collateral: Write concise and persuasive copy for sales materials such as brochures, one-page sheets, and presentations.
• Collaboration: Work closely with other members of the marketing team including demand generation, digital marketing, events, and creative; as well as other team members to understand campaign objectives and target audience, ensuring consistent brand messaging across all platforms.
• Content Strategy: Contribute to the development of content strategies by brainstorming creative ideas and identifying opportunities for short-form content optimization.
• SEO Optimization: Incorporate relevant keywords and SEO best practices into content where appropriate to improve search engine visibility.
• A/B Testing: Collaborate on A/B testing initiatives by creating variations of ad copy, landing page content, and email copy to optimize campaign performance.
• Proofreading and Editing: Ensure all content is error-free, grammatically correct, and adheres to brand guidelines.
• Staying Up-to-Date: Stay current with industry trends, best practices, and emerging platforms in short-form content marketing.
  
  
  

Who You Are

• 2+ years of experience in marketing copy writing, with a strong emphasis on short-form content creation.
• Proven ability to write concise, persuasive, and engaging copy for various marketing channels.
• Excellent understanding of marketing principles and best practices.
• Strong attention to detail and a passion for creating high-quality content at scale.
• Ability to work independently and as part of a team.
• Excellent communication and collaboration skills.
• Familiarity with SEO principles and keyword research.
• Experience with content management systems (CMS) and marketing automation tools a plus.
• Portfolio showcasing relevant short-form content examples.
• Bilingual (English/Spanish) preferred
  
  
  

What We Offer

AssetWatch is a remote-first rapidly growing startup providing a game changing condition monitoring platform and mobile experience in the industrial manufacturing space.

• Competitive compensation package including stock options
• Flexible work schedule
• Competitive benefits and 401k match
• Opportunity to make a real impact every day
• Work with a passionate and growing team
• Unlimited PTO
  
  
  

We have a distributed team that works remotely across locations in the United States. We are open to candidates from most states as long we all can closely collaborate within core working hours.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Automation Machinery Manufacturing

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