Marketing Coordinator, Social Media & Digital Advertising

Georgetown Events Hospitality Group; Washington (District of Columbia); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading hospitality group is seeking a Marketing Coordinator to oversee social media and digital ad campaigns for its restaurant brands. The role requires developing strategic content, managing digital campaigns, and collaborating with diverse teams, ensuring brand consistency and measurable results. With a focus on creativity and data-driven decision-making, the ideal candidate will have a passion for the hospitality industry.

Qualifications

• 2–4 years of experience in digital marketing focused on social media and advertising.
• Proficient in Meta Ads Manager and familiar with Google Ads.
• Strong skills in writing and visual storytelling.

Responsibilities

• Develop and execute social media calendars for different restaurant brands.
• Manage paid digital ad campaigns across various platforms.
• Collaborate with operations and design teams for cohesive brand storytelling.

Skills

Digital Marketing

Social Media Management

Content Creation

Data Analysis

Graphic Design

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Mailchimp

Squarespace

BentoBox

Job description

The Marketing Coordinator will take ownership of all social media content planning and digital ad buying for our restaurant brands. This role combines strategic planning with hands-on execution across platforms like Instagram, Facebook, and paid digital channels. You will work closely with our operations and design teams to ensure cohesive storytelling and measurable campaign success.

Responsibilities

Social Media Management

• Develop and execute social media calendars for each brand (Instagram, TikTok, Facebook, etc.)
• Create engaging content in partnership with in-house or freelance creative (photos, Reels, Stories, etc.)
• Monitor and respond to DMs, comments, and brand mentions in real-time, maintaining each brand's voice
• Track and analyze performance metrics; adjust strategies to grow reach and engagement

Digital Advertising

• Manage paid digital campaigns, including Meta Ads Manager (Instagram/Facebook) and Google Ads
• Create and optimize ad sets for brand awareness, lead generation, event promotion, and LTOs
• Track campaign performance, generate reports, and make data-driven recommendations
• Coordinate with third-party platforms (e.g., Eventbrite, Resy, Yelp, DoorDash) on promotional opportunities

Collaboration & Brand Support

• Work cross-functionally with operations, events, and catering to support in-store promotions and special events
• Assist with e-newsletters and website updates using platforms like Mailchimp, Squarespace, or BentoBox
• Ensure brand consistency across all digital touchpoints
• Monitor competitor activity and industry trends to inform digital strategies

Requirements:

• 2–4 years experience in digital marketing, with a focus on social media and ad buying (restaurant or hospitality experience a plus)
• Proficient in Meta Ads Manager and familiar with other digital ad tools (Google Ads, TikTok Ads)
• Strong writing and visual storytelling skills
• Ability to multitask and manage multiple brands and projects at once
• Comfort with basic graphic design tools (e.g., Canva, Adobe Express) and content scheduling platforms
• Highly organized, data-driven, and creative thinker with a passion for hospitality