Manager, Reputation and Consumer Insights

LifeStance Health; Northern (KY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical

Dental

Vision

AD&D

Short-term disability

Long-term disability

Life insurance

401k with employer match

Parental leave

Paid time off

Holiday pay

Employee Assistance Program

Job summary

LifeStance Health is seeking a Manager, Reputation & Consumer Insights to lead reputation management and consumer insights across platforms, collaborating with HR, Clinical teams, and operations. You will translate data into actionable recommendations to strengthen brand trust and improve the consumer experience.

You will develop dashboards, manage agency relationships, and drive cross-functional initiatives that align with brand strategy and business priorities, shaping how patients perceive

Qualifications

• Bachelor’s degree in marketing, communications, market research, consumer insights, business, analytics, social sciences, or related field.
• 5+ years of progressive experience in reputation management, consumer insights, market research, or related disciplines.
• Experience managing ratings, online reputation, consumer feedback, or voice-of-customer programs.
• Experience analyzing quantitative and qualitative data and turning findings into business recommendations.
• Proven experience managing external agencies, research partners, vendors, or tech platforms.
• Exceptional written, verbal, and presentation skills for executive audiences.
• Ability to lead cross-functional initiatives and influence stakeholders without direct authority.
• Strong project management, organizational, and problem-solving skills.
• Ability to manage multiple priorities in a complex, matrixed organization.
• Qualified candidates must be legally authorized to work in the United States.

Responsibilities

• Lead the organization’s reputation management across owned, earned, and shared platforms.
• Oversee reputation management systems, workflows, response standards, and escalation.
• Analyze ratings, surveys, social listening, and consumer research to identify trends and risks.
• Translate findings into actionable recommendations to improve brand trust and customer experience.
• Develop dashboards and executive-ready reporting on reputation performance and themes.
• Manage relationships with partners in reputation management, research, analytics, and technology.
• Partner with HR, Clinician Services, Customer Care, and other stakeholders to address opportunities.
• Lead cross-functional initiatives and establish shared accountability for outcomes.
• Provide insights to inform brand strategy, messaging, governance, and audience priorities.
• Identify gaps between intended brand experience and perceptions; propose actions to strengthen trust.

Skills

Reputation management

Consumer insights

Data analysis

Cross-functional collaboration

Executive presentations

Agency management

Education

Bachelor's degree in Marketing/Communications/Analytics

Job description

Job Description

At LifeStance Health, we strive to help individuals, families, and communities with their mental health needs. Everywhere. Every day. It’s a lofty goal; we know. But we make it happen with the best team in mental healthcare.

Thank you for taking the time to explore a career with us. As the fastest growing mental health practice group in the country, now is the perfect time to join our team!

LifeStance Health Values

• Belonging: We cultivate a space where everyone can show up as their authentic self.
• Empathy: We seek out diverse perspectives and listen to learn without judgment.
• Courage: We are all accountable for doing the right thing - even when it's hard - because we know it's worth it.
• One Team: We realize our full potential when we work together towards our shared purpose.

Benefits

As a full-time employee of LifeStance Health, the following benefits are offered: medical, dental, vision, AD&D, short and long-term disability, and life insurance. Additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program.

ROLE OVERVIEW

The Manager, Reputation & Consumer Insights leads the organization’s reputation management and consumer insights programs, helping strengthen brand trust and inform enterprise decision-making. Reporting to the Director of Brand Strategy & Partnerships, this role oversees ratings, reviews, consumer feedback, and online sentiment across owned, earned, and shared platforms; manages agency and technology partners; and translates quantitative and qualitative data into clear, actionable recommendations. The Manager partners closely with HR, Clinician Services, Customer Care, the Enterprise Contact Center, Business Development, Communications, Operations, and other stakeholders to identify emerging trends, address reputation risks, and improve the consumer experience. Success in this role requires strong analytical and communication skills, sound judgment, and the ability to lead cross-functional teams through influence while connecting consumer perceptions to brand strategy and business priorities.

Consistent with LifeStance’s values, every member of the LifeStance team is expected to support each other and the mission, which may mean participating in projects and initiatives and performing functions and responsibilities not specifically outlined in this job description.

KEY RESPONSIBILITES

• Lead the organization’s reputation management program across owned, earned, and shared platforms, including ratings, reviews, consumer feedback, and online sentiment.
• Oversee reputation management systems, tools, workflows, response standards, and escalation protocols.
• Analyze ratings, reviews, surveys, social listening, and consumer research to identify trends, risks, and opportunities.
• Translate quantitative and qualitative findings into actionable recommendations that strengthen brand trust, consumer experience, and business performance.
• Develop dashboards and executive-ready reporting on reputation performance, consumer sentiment, and emerging themes.
• Manage relationships with reputation management, research, analytics, and technology partners, ensuring high-quality deliverables, strategic insights, and measurable results.
• Partner with HR, Clinician Services, Customer Care, the Enterprise Contact Center, Business Development, Communications, Operations, Compliance, and other stakeholders to address reputation and consumer-experience opportunities.
• Lead cross-functional initiatives through influence, establishing shared accountability for reputation outcomes and consumer-experience improvements.
• Provide insights to the Director of Brand Strategy & Partnerships that inform brand strategy, positioning, messaging, governance, creative development, and audience priorities.
• Identify gaps between the intended brand experience and actual consumer perceptions, recommending actions to strengthen awareness, trust, preference, and consistency.

REQUIREMENTS

• Bachelor’s degree in marketing, communications, market research, consumer insights, business, analytics, social sciences, or a related field.
• 5+ years of progressive experience in reputation management, consumer insights, market research, customer experience, brand strategy, communications, or a related discipline.
• Demonstrated experience managing ratings and reviews, online reputation, social listening, consumer feedback, or voice-of-the-customer programs.
• Experience analyzing quantitative and qualitative data and translating findings into clear business recommendations.
• Proven experience managing external agencies, research partners, vendors, or technology platforms.
• Exceptional written, verbal, and presentation communication skills, including the ability to communicate complex or sensitive findings to executive and cross-functional audiences.
• Demonstrated ability to lead cross-functional initiatives, build alignment, and influence stakeholders without direct authority.
• Strong project management, critical-thinking, organizational, and problem-solving skills.
• Ability to manage multiple priorities and operate effectively within a complex, highly matrixed organization.
• Qualified candidates must be legally authorized to be employed in the United States
• LifeStance is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.
• Demonstrates awareness, inclusivity, sensitivity, humility, and experience in working with individuals from diverse ethnic backgrounds, socioeconomic statuses, sexual orientations, gender identities, and other various aspects of culture.

PREFERRED SKILLS AND KNOWLEDGE

• Experience in healthcare, behavioral health, consumer health, or another highly regulated and reputation-sensitive industry.
• Knowledge of healthcare consumer journeys and the factors that influence trust, access, provider selection, satisfaction, and loyalty.
• Familiarity with reputation management, social listening, survey, research, and data-visualization platforms.
• Experience with brand tracking, segmentation, persona development, journey mapping, message testing, or customer-experience research.
• Understanding of research methodologies, including survey design, qualitative research, sentiment analysis, and competitive benchmarking.
• Knowledge of privacy, compliance, and response considerations associated with consumer reviews and feedback in healthcare.
• Strong business acumen and understanding of how reputation and consumer experience influence growth, retention, referrals, recruiting, and partnerships.

PHYSICAL REQUIREMENTS

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to sit, stand, bend, talk and hear. The employee is frequently required to walk. The employee must be able to lift and/or move objects up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

COMPENSATION

$120,000 - $150,000/annually

LifeStance provides the compensation range and benefits that it in good faith believes it might pay and/or offer for this position. LifeStance reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.

#LI-TS1

LifeStance is an equal opportunity employer. We celebrate diversity and are fully committed to creating an inclusive work environment for all our employees.

LifeStance Health complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our Human Resources Team at [e-mail]. Please note: This contact is intended solely for accommodation requests. Inquiries regarding applications, resumes and applicant status should not be sent to this email address as they will not be reviewed or responded to.