Marketing Coordinator - Healthcare

Simione Healthcare Consultants; United States; Remote; USD 50,000 - 60,000; Full time

Job summary

A leading healthcare consulting firm is seeking a Marketing Coordinator to develop and execute strategic marketing initiatives. The role requires collaboration with Brand Managers, managing social media content, and supporting webinars. Candidates should have a Bachelor's degree in Marketing and 4-5 years of experience in a similar role. Salary range is $50,000-$60,000 with competitive benefits including health insurance, PTO, and retirement plans.

Benefits

Health insurance

Vision insurance

Dental insurance

PTO

401K retirement plan

Paid holidays

Life insurance

Professional development opportunities

Qualifications

• 4-5 years of experience in a marketing coordinator or similar role.
• Proven experience in developing and executing marketing campaigns across multiple channels.
• Strong understanding of content marketing principles and best practices.

Responsibilities

• Coordinate the development and execution of monthly webinars.
• Manage conference promotion efforts across various channels.
• Assist Brand Managers with digital marketing campaigns.

Skills

Campaign development

Digital marketing

Social media management

Content creation

Project management

Analytical skills

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Salesforce

Marketing Cloud

SEMrush

Job description

Overview

Job Title: Marketing Coordinator

We are looking for a highly motivated and experienced Marketing Coordinator to join our dynamic team. In this role, you will play a key part in developing and executing strategic marketing initiatives across various channels. You\'ll collaborate closely with two Brand Managers and report directly to the Post-Acute Brand Marketing Manager. Additionally, you\'ll work alongside our Senior Graphic Designer and Director of Events. You\'ll participate in weekly meetings with the team to collaborate and manage projects collaboratively. This opportunity positions you to make a direct impact on marketing campaigns at SimiTree, a leading force in the post-acute and behavioral health space. Our mission is to empower organizations to achieve excellence, ultimately allowing them to deliver superior patient care. You will collaborate with subject matter experts and learn from the best in healthcare consulting. Together with the Marketing Managers, you\'ll curate high-quality updates and educational resources, keeping our clients informed on industry events, news, and milestones that solidify our position as thought leaders.

Responsibilities

• Coordinate the development and execution of 3-5 monthly webinars, including coordination, messaging creation, email & social promotion.
• Manage conference promotion efforts, including email marketing and social media campaigns for 10-15 conferences a month.
• Assist Brand Managers with the development and implementation of digital marketing and solution campaigns.
• Develop and maintain engaging social media content calendars and manage daily posts.
• Be a quick learner and adaptable to new marketing tools and technologies (e.g., AI, Marketing Cloud, Salesforce, Monday, SEMrush).
• Assist with website content creation and manage SEO optimization for landing pages and blog posts (basic understanding of SEO required).
• Manage and optimize LinkedIn Ads campaigns for monthly webinars.
• Stay up-to-date on industry trends and best practices in marketing.
• Generate reports and analyze marketing campaign performance metrics.

Qualifications

• Bachelor\'s degree in Marketing, Communications, or a related field.
• 4-5 years of experience in a marketing coordinator or similar role.
• Proven experience in developing and executing marketing campaigns across multiple channels (digital, social media, email).
• Strong understanding of content marketing principles and best practices.
• Excellent writing and editing skills with the ability to create clear, concise, and engaging content.
• Proficient in project management and organization skills.
• Experience with marketing automation platforms (e.g., Marketing Cloud) and CRM systems (e.g., Salesforce) a plus.
• Ability to work independently and as part of a team.
• Excellent time management and prioritization skills.
• Strong analytical skills with the ability to track and interpret marketing data.

Bonus Points

• Prior experience in the healthcare consulting industry, specifically with post-acute or behavioral health, is a plus, but not required.
• We have excellent training materials and will equip you with the knowledge you need to succeed. Bring a learning mindset and a willingness to dive into our subject matter and solutions.

Physical Requirements

• Activities require a significant amount of sitting at office and work desks in front of a computer monitor.
• Ability to travel as needed for the position via airline or vehicle transportation.
• Regularly required to verbally communicate, listen, and give presentations as needed.

The physical requirements are representative of those that must be met by an employee to successfully perform the essential function of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Salary and Benefits

$50,000-$60,000. The compensation scale listed is a general salary range and is not intended to represent the actual annual or hourly compensation rate for this role. An offer will be made to the selected candidate at the conclusion of the interview process based on their relevant experience and the responsibilities of the position. SimiTree offers a competitive compensation package including health, vision, and dental insurance, PTO, retirement plans (401K), holiday paid time off, life insurance, sick time, and opportunities for professional development.