Marketing Coordinator — Digital Campaigns & Content

SAN-Antonio-Zoo; San Antonio (TX); On-site; USD 39,000 - 48,000; Full time

Job summary

San Antonio Zoo is seeking a Marketing Coordinator to support the Marketing Director/Manager by driving revenue-generating programs through paid media and earned/owned channels. You will craft content for website, email, ads, and campaigns, while coordinating cross-departmental efforts to promote zoo attractions and events.

You will optimize digital campaigns, assist in emails, and report on performance, collaborating with teams across admissions, education, events, membership, and merchandise

Qualifications

• Bachelor’s degree in Marketing or related field preferred.
• Two years of proven marketing, communications, or related field preferred.
• Experience in tourism, hospitality or ticketed attractions.
• Excellent communications skills including writing, editing, and public speaking.
• Strong knowledge of creative design—Photoshop/Canva and branding.
• Strong knowledge of cloud-based content management systems.
• Proficient in web design and landing page design in WordPress.
• Execute paid social digital advertising campaigns.
• Strong knowledge of Google Analytics.
• Knowledge of SEO and SEM strategies.
• Strong organizational skills and ability to coordinate multiple projects.
• Enthusiastic in demanding, fast-paced environment.
• Available to work weekends, holidays and occasional after-hours.
• Proficient in Microsoft Office Suite.
• Willing to learn new software as required.
• Must be 18+ with valid driving record.
• Available for daytime and occasional night events year-round.

Responsibilities

• Execute San Antonio Zoological Society’s digital and traditional marketing campaigns from conception to execution and evaluation.
• Develop content for website, email, digital ads, and traditional marketing.
• Assist in creating, maintaining, and analyzing paid digital marketing campaigns.
• Contribute to the zoo’s email campaigns from strategy, content creation, and evaluation.
• Create marketing campaign reports by collecting information from multiple sources.
• Coordinate design requests from submission to installation.
• Collaborate with admission, culinary, education, events, membership, and merchandise teams on channels for products, events, and revenue initiatives.
• Support website presence on desktop and mobile, including SEO/SEM strategies and site content management.
• Establish and maintain positive working relations within the Zoo Crew.
• Maintain guest service attitude and assist guests with questions and directions.
• Keep public areas clean, safe, and welcoming by picking up trash.
• Perform any other duties as assigned.

Skills

Excellent communications

Writing

Editing

Public speaking

WordPress

Google Analytics

SEO/SEM

Campaign management

Content creation

Microsoft Office

Photoshop

Canva

Willing to learn new software

Availability weekends/holidays

Driving a vehicle

Education

Bachelor’s degree in Marketing or related field

Tools

WordPress

Google Analytics

Microsoft Office

Canva

Photoshop

Job description

San Antonio Zoo is seeking a Marketing Coordinator to support the Marketing Director/Manager by driving revenue-generating programs through paid media and earned/owned channels. You will craft content for website, email, ads, and campaigns, while coordinating cross-departmental efforts to promote zoo attractions and events.

You will optimize digital campaigns, assist in emails, and report on performance, collaborating with teams across admissions, education, events, membership, and merchandise