Marketing Coordinator

Inclusively Remote; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

Inclusively Remote is seeking a Marketing Coordinator to drive campaigns across social media, email, and paid channels. You will manage calendars, create content, and collaborate with designers and vendors to deliver on strategic goals.

You will report on performance using Meta, Google Analytics, and Mailchimp, optimize messaging for 4 Ps and audience segmentation, and contribute to a supportive training program while working fully remote in the United States.

Qualifications

• Minimum of five years of marketing experience.
• Proficiency in copywriting and content creation.
• Familiarity with marketing metrics and analytics (Meta and Google).
• Experience with Mailchimp and basic design tools like Canva.
• Understanding of the 4 Ps of marketing and audience segmentation.

Responsibilities

• Create, manage, and schedule engaging social media content.
• Execute paid social and digital advertising campaigns.
• Conduct audience research to tailor messaging effectively.
• Develop and execute email marketing campaigns, including segmentation.
• Track and report on email marketing performance.
• Coordinate marketing campaigns across various service lines.
• Maintain marketing calendars, assets, and deadlines.
• Collaborate with designers and vendors for campaign materials.
• Monitor and report on marketing performance metrics and analytics.
• Utilize tools like Mailchimp for campaign management.

Skills

Marketing experience

Copywriting

Content creation

Analytics

Social media

Tools

Mailchimp

Canva

Job description

This organization operates across multiple service lines, focusing on effective marketing strategies to reach varied target demographics. They are committed to enhancing their marketing efforts and require a dedicated professional to support their initiatives. This role is crucial for executing marketing campaigns that align with their overall strategy.

WHY DOES THIS ROLE EXIST?

The Marketing Coordinator position is essential for executing marketing campaigns and managing various marketing tasks. By hiring for this role, the organization aims to enhance its outreach and engagement with different audiences while ensuring that marketing efforts are aligned with strategic goals.

THE IMPACT YOU’LL MAKE

Social Media Management

• Create, manage, and schedule engaging social media content.
• Execute paid social and digital advertising campaigns.
• Conduct audience research to tailor messaging effectively.

Email Marketing

• Develop and execute email marketing campaigns, including segmentation.
• Perform cold email outreach under the supervisor’s email address.
• Track and report on email marketing performance.

Campaign Execution

• Coordinate marketing campaigns across various service lines.
• Maintain marketing calendars, assets, and deadlines.
• Collaborate with designers and vendors for campaign materials.

Marketing Reporting

• Monitor and report on marketing performance metrics and analytics.
• Utilize tools like Mailchimp for campaign management.
• Ensure alignment with overall marketing strategy and objectives.

MEASURE OF SUCCESS

• Successful execution of marketing campaigns within deadlines.
• Increased engagement and reach across social media platforms.
• Positive performance metrics from email marketing and advertising efforts.

REQUIRED EXPERIENCE

• Minimum of five years of marketing experience.
• Proficiency in copywriting and content creation.
• Familiarity with marketing metrics and analytics (Meta and Google).
• Experience with Mailchimp and basic design tools like Canva.
• Understanding of the 4 Ps of marketing and audience segmentation.

YOUR SUPERPOWERS ARE…

• Strong organizational skills and ability to manage time effectively.
• Proficiency in copywriting and content creation.
• Familiarity with AI integration in marketing strategies.
• A youthful personality that resonates with diverse audiences.
• Ability to adapt messaging and channels based on target demographics.

WHAT TO EXPECT…

Work-from-home setup. Working hours from 7 AM to 3 PM EST. Competitive salary range. Comprehensive training program to support your success.