Marketing Coordinator

The Culinary Institute of America; Town of Hyde Park (NY); On-site; USD 29,000 - 32,000; Full time

Benefits offered by this job

Medical coverage available at no cost

Dental insurance

Vision insurance

Life insurance

Disability insurance

Retirement savings plan with high-emir

Job summary

The Culinary Institute of America (CIA) seeks a Marketing Coordinator to support admissions communications across our three US campuses. You will manage campaigns, emails, and postal mail to prospective students and families, ensuring timely delivery and accurate audience lists.

Collaborating with Admissions Marketing and Creative teams, you will help optimize content, monitor website updates, and assist with data reporting to improve recruitment outcomes.

Qualifications

• Minimum one (1) year of experience working with e-mail and online marketing tools.
• Bachelors degree in marketing, new media, communications or related field.
• Knowledge of HTML and CSS; knowledge of Slate, or similar CRM system.

Responsibilities

• Execute campaigns (web, e-mail, and text) driving registrations for admissions events.
• Handle weekly postal mailing lists and seasonal mailing processing with print coordination.
• Test/Proof emails and execute final sends (Slate).
• Capture email statistics and prepare reports.
• Audit CRM for audience lists and trigger-based content.

Skills

Detail oriented

Organizational skills

Writing & proofreading

Teamwork

Multitasking

Education

Bachelors degree in marketing/new media/communications

Tools

HTML

CSS

Job description

The anticipated hiring range for this position is $21.00 to $23.00 per hour. Hiring offers will be determined based on the final candidate’s qualifications and experience. The recruiter can share more information about what the anticipated hiring rate would be based upon your specific qualifications during the selection process.

The CIA offers a substantial benefits package that includes

• medical coverage available at no cost to qualifying employees
• dental insurance
• vision insurance
• life insurance
• short and long term disability insurance
• retirement savings plan with high employer contributions
• a generous paid time off program
• and more!

As the benefits package at the CIA results in a significant value above the base hiring rate/salary for this position, we encourage you to apply so that our recruiters can share more information with you about the benefits of working for the CIA.

POSITION SUMMARY

The Marketing Coordinator works closely with the Admissions Marketing team to execute communications to the college’s core admissions audience. This position will be responsible for the day-to-day tasks related to various communications (postal mail, email, text, and website) shared with the college’s prospective students and their families. Communicating to all levels of interest with the CIA—from potential students through admitted candidates—the Coordinator will be responsible for supporting recruitment efforts spanning all three of the college’s US campuses, including undergraduate and graduate level programs.

ESSENTIAL RESPONSIBILITIES

• Execute campaigns (web, e-mail, and text) driving registrations for all admissions-related events. Work closely with the Admissions team to meet attendance goals.
• Handle weekly postal mailing lists, as well as seasonal mailing processing including but not limited to assigning activities, cleaning up mailing lists, and coordinating with print house.
• Test/Proof emails as well as execute final sends (utilizing Slate).
• Capture email statistics and prepare reports.
• Work closely with Marketing Managers to ensure accurate audience lists.
• Audit customer journey experiences within CRM, ensuring optimal timing and functionality of automated communications.
• Collaborate with Creative & Marketing teams as necessary to optimize content and improve response and conversion.
• Support and coordinate work with the Digital & Online Services team, requesting and monitoring website reports and updating/writing website copy.
• Monitor website chatbot to ensure engagement and consistency.
• Monitor CRM system to ensure communication processes are functioning optimally. Update and correct data, as needed.
• Query CRM system for prospect data as necessary to complete assigned tasks & mailings.
• Complete routine imports, exports, & reports from CRM system.
• Any and all other job duties as assigned.

REQUIRED QUALIFICATIONS

Education:

Experience:

• Minimum one (1) year of experience working with e-mail and online marketing tools.

PREFERRED QUALIFICATIONS

• Bachelor’s degree in marketing, new media, communications or related field.
• Knowledge of HTML and CSS.
• Knowledge of Slate, or similar CRM system.
• Passion for / familiarity with the culinary arts, baking and pastry arts, hospitality industry and/or restaurant industry.

REQUIRED SKILLS

• Detail oriented and thorough.
• Exceptional organizational skills Strong writing and proofreading skills.
• Strong teamwork and interpersonal skills; ability to be adaptable, dependable and handle multiple priorities simultaneously.
• Strong computer experience, which must include abilities to work effectively with MS Office suite products, i.e. Word, Excel, PowerPoint.

WORKING CONDITIONS

• Must be able to work overtime on nights and weekends as required by business needs.
• Able to work at a computer for extended periods of time, sometimes in excess of eight (8) hours per day.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.