Marketing Coordinator

Empire State Realty Trust; New York (NY); On-site; USD 60,000 - 65,000; Full time

Job summary

Empire State Realty Trust is seeking a Marketing Coordinator to elevate brand recognition through marketing initiatives. The role involves collaboration with cross-functional teams, analyzing metrics, and implementing innovative campaigns to promote properties and enhance brand presence.

Benefits

Competitive base salary and bonus

Health/Dental/Vision insurance

401(k) with 100% match up to 5%

Generous paid time off

Employee Engagement Programs

Complimentary gym membership

Qualifications

• 1-2 years of experience in marketing is required.
• Experience in the commercial real estate industry is a plus.
• Ability to work independently and manage multiple projects.

Responsibilities

• Assist in the development and execution of marketing campaigns.
• Maintain the ESRT visual library and commercial real estate listing accuracy.
• Conduct regular website audits and assist with competitor research.

Skills

Organization

Interpersonal Skills

Time Management

Data Analysis

Creative Thinking

Education

Bachelor’s Degree or Equivalent Experience

Tools

Microsoft Office Suite

Salesforce

Google Analytics

Canva

Job description

COMPANY SUMMARY

Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory that was declared the #1 Attraction in the World – and the #1 Attraction in the U.S. for the third consecutive year – in Tripadvisor’s 2024 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of March31, 2025, ESRT’s portfolio is comprised of approximately 7.9 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 732 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn.

The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified as a Great Place to Work by the global authority, Great Place to Work, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.

POSITION SUMMARY

The Marketing Coordinator at Empire State Realty Trust will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive engagement, and lease space. This role will play a pivotal part to promote the company’s properties, services, and overall mission. The Marketing Coordinator will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance Empire State Realty Trust’s brand presence and strengthen its connection with key audiences that align with organizational goals.

RESPONSIBILITIES

• Assist in the creative development and execution of marketing materials and campaignsfor all ESRT commercial and retail properties including the Empire State Building; Materials include tour books, advertising, marketing centers, renderings, elevator screens, tenant app communications, etc.
• Coordinate, schedule, support on site, and develop shot lists for tenant and vacant space photography, videography, and virtual tours
• Maintain the ESRT visual library (images, renderings, floorplans and video)
• Maintain commercial real estate listing data/assets across marketing channels, this includes the ESRT website, CoStar, and Salesforce, for accuracy
• Conduct regular website audits to confirm accuracy of visuals, assets and website functionality
• Assist team with competitor research/audits
• Assist with annual, monthly and quarterly reports based on templates
• Assist in the implementation of consistent portfolio brand practices
• Conduct research for tenant experience efforts and partner outreach to secure engagement opportunities
• Walk spaces prior to major tours to ensure quality control in priority spaces
• Handle order placements and distribution of tour collateral, giveaways, and tenant marketing materials on-site
• Assist with the development of tenant campaigns to drive amenity center awareness/usage in partnership with onsite teams
• Maintain SOPs for tenant engagement, leasing marketing materials, and campaign plans
• Track budget expenses and communicate discrepancies, overages, etc. to the team
• Assist with coordination of meetings inclusive of agendas and meeting room set up as needed

WHAT SUCCESS LOOKS LIKE

• You have strong organization, prioritization, time management and interpersonal skills
• You operate with a sense of urgency and with precise attention to detail
• You demonstrate the ability to work independently and work through ambiguity to change direction rapidly as needed
• You work effectively with all levels of employees and partners
• You demonstrate the ability to multi-task and juggle numerous projects simultaneously

REQUIRED SKILLS / ABILITIES

• Microsoft Office Suite
• Familiarity with Canva, Google Analytics, Salesforce
• Data analysis
• Creative thinker
• Ability to copy write and edit

EDUCATION & EXPERIENCE

• Bachelor’s degree and/or equivalent experience
• 1-2 years of experience in Marketing
• Commercial real estate industry experience a plus

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

WHAT YOU CAN EXPECT

• At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
• Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
• Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
• Dependable – you take a strong sense of ownership and accountability over your work
• Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
• Curious – you consistently look for new ways to work smarter, not just harder
• Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
• Positive – you possess a service-oriented attitude with excellent follow through

BENEFITS

• Competitive base salary and bonus
• Health/Dental/Vision insurance
• Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
• Voluntary Enhanced LTD Program
• Voluntary Hospital, Accident, and Cancer Programs
• 401(k) with 100% match up to 5%
• Paid parental leave
• Pre-tax transit accounts
• Employee Assistance Program for emotional, financial, and legal support

WELL-BEING

• Generous paid time off
• Flex remote work time
• Flex Summer Fridays
• Employee engagement programs
• Volunteer time off
• Continuing education
• Complimentary Empire State Building Observatory access
• Complimentary gym membership and other wellness benefits
• Employee Discount Programs

$60,000 - $65,000 a year

Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.

ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.