Marketing Coordinator

RiseMe; Linden (NJ); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Competitive salary

Dental insurance

Employee discounts

Job summary

The role requires strong project management, creativity, and the ability to juggle multiple priorities. You will lead contractors, track trends, and optimize campaigns for growth, with a focus on ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 6+ years of B2B/wholesale/CPG marketing experience, including retailer channels.
• Proficiency with Mailchimp, Canva, Adobe Creative Suite.
• Strong project management and organizational skills; able to handle multiple tasks.

Responsibilities

• Design, schedule, and execute email campaigns; analyze performance.
• Define brand identity, guidelines, and regional rollouts; design trade rebate program.
• Plan and manage annual trade show budget; oversee booth design and post-show follow-up.
• Develop sponsorship packages for vendor partnerships across shows, email, social, and web.
• Lead digital strategy for social, email, website merchandising, and SEO.
• Enable sales with promotions, sales sheets, and POS materials.
• Direct contractors (designer, email, social, SEO) and produce/edit photos/videos for events.
• Track competitors and industry trends; report insights with recommendations.
• Plan, purchase, and monitor ad placements across media.
• Plan and execute campaigns for trade shows; organize event media.
• Update website content; collaborate with developers; use CMS platforms.
• Analyze performance metrics and ROI; provide actionable recommendations.

Skills

Communication

Project management

Strategic planning

Multitasking

Social media

Sales enablement

Photography/video basics

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Mailchimp

Canva

Adobe Creative Suite

Job description

Benefits:

• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance
• Competitive salary
• Dental insurance
• Employee discounts

Job Overview:

We are looking for a versatile and detail-oriented Marketing Coordinator to oversee and execute various marketing initiatives. The ideal candidate will be responsible for managing email campaigns, creating marketing collateral, coordinating with vendors, and ensuring the success of trade shows and advertising efforts. This role requires strong project management skills, creativity, and the ability to juggle multiple priorities effectively.

Key Responsibilities:

• Email Marketing: Design, schedule, and execute email campaigns to engage customers and vendors. Analyze campaign performance and suggest improvements.
• Brand & strategy: Set our visual identity and brand guidelines, plan state and regional rollouts, and design our trade rebate program.
• Trade shows: Manage the annual trade show budget and run each show from booth design through post-show follow-up, with ROI you can show.
• Vendor partnerships: Build sponsorship packages across shows, email, social, and web, including annual packages that bring vendors in early.
• Digital: Lead strategy for social (Instagram, LinkedIn, Facebook, X), trade email campaigns, website merchandising, and SEO.
• Sales enablement: Work with Sales and Procurement on targeted promotions, sales sheets, and POS materials, including displays, sample kits, packaging, and signage.
• Your team: Direct our contractors, which include a graphic designer and leads for email, social, trade shows, and SEO. You set priorities and quality standards. Produce and edit photos and videos to promote events and showcase products/services.
• Insight: Track competitors and industry trends, and report on what's working with clear recommendations.
• Ad Space Management: Plan, purchase, and monitor ad placements on websites, print, and other media platforms.
• Trade Shows and Event Marketing: Plan and execute marketing campaigns for trade shows targeting vendors and customers. Organize photography and videography at events for future marketing purposes.
• Website Management: Update website content, including ads, event details, and marketing assets. Collaborate with web developers or use CMS platforms to ensure a user-friendly experience.
• Analytics & Reporting: Track performance metrics for campaigns and events, providing actionable insights to improve ROI.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 6+ years of marketing experience in B2B, wholesale, distribution, or CPG, including work that sells through retailers.
• Proficiency in marketing tools like Mailchimp, Canva, Adobe Creative Suite, or similar platforms.
• Comfort with both strategy and execution. You can build a go-to-market plan in the morning and edit a sales sheet in the afternoon.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to handle multiple tasks in a fast-paced environment.Trade show experience, from planning through lead follow-up.

Preferred Qualifications:

• Experience marketing age-restricted or regulated products such as tobacco, vape, alcohol, cannabis, or hemp.
• Basic photography and video editing skills.
• Familiarity with Google Analytics and social media ad platforms. Hands-on skills in Adobe Creative Suite or Canva.

What We Offer:

• Competitive salary with paid time off
• Opportunity for professional growth and development.
• Collaborative and supportive team environment.
• Medical, Dental, and Vision Insurance