Marketing Coordinator

University of North Dakota; Grand Forks (ND); On-site; USD 44,000 - 47,000; Full time

Benefits offered by this job

Hybrid schedule

Remote days up to 2 per week

Job summary

The University of North Dakota is seeking a Marketing Coordinator to collaborate with Marketing Managers and teams to develop integrated marketing communications that support student retention, enrollment, and the UND brand. The role will manage campaigns from development through final evaluation and serve as the primary point of contact for communications to current students.

You will craft content for traditional and digital channels, ensure brand standards, work with campus partners on

Qualifications

• Bachelor’s degree in marketing, communications, advertising, public relations, business, management, or related field.
• Experience supporting marketing or communications activities across multiple channels.
• Experience working directly with customers, clients, or organizational partners.
• Successful completion of a Criminal History Background Check

Responsibilities

• Collaborate with campus partners and MCS to develop branding, recruitment and retention campaigns and manage projects.
• Coordinate development, production, distribution and evaluation of traditional and digital communications.
• Write, edit and proofread student communications for various platforms.
• Use UND systems/tools to manage emails, newsletters, website content, digital signs, texting, and surveys.
• Track and report metrics for communication platforms.

Skills

Strong written communication

Organizational skills

Marketing principles

Interpersonal skills

Creative thinking

MS Office

Independent worker

Team collaboration

Time management

Education

Bachelor’s degree in marketing, communications, advertising, PR or related field

Tools

CRM systems

Job description

Salary/Position Classification

• $44,300-$46,500 annual, Exempt
• 40 hours per week
• Following the completion of training, this position is eligible for up to 2 remote days per week.

Purpose of Position

The Marketing Coordinator collaborates with Marketing Managers and other team members to develop and execute integrated, strategic marketing communications that support student retention, enrollment, and the University of North Dakota’s brand. The position will serve as the primary point of contact for communications directed to current students and will use a variety of systems, tools, and platforms to develop and deliver timely, effective messaging. The position will also partner with departments across UND to develop project timelines, coordinate details, and manage projects from initial development through implementation and final evaluation, ensuring successful and timely completion.

Duties & Responsibilities

• Work with campus partners and Marketing & Creative Services (MCS) team members to develop branding, recruitment and retention campaigns by serving as a strategic partner and project manager. Tasks involved in fulfilling the above duties/responsibilities (include description for physical and mental/cognitive demands)
  • Work with MCS team members to help campus partners develop appropriate marketing strategies, tactics and best practices to meet strategic goals, including:
    • Assist in developing, implementing and documenting communication plans and project requests, including goals, audience(s), strategies/tactics, timeline, budget and evaluation.
    • Build strong working relationships with partners, vendors and other service providers.
    • Assist with post-evaluation of projects to measure effectiveness/ROI (as applicable) and provide suggestions for future improvements.
  • Serve as a project manager and main point of contact for assigned projects, including:
    • In-take project requests in timely manner.
    • Schedule necessary project “kick-off” meetings with campus partners and appropriate members of MCS team.
    • Schedule, set agendas, participate in and/or take notes for campus partner meetings as requested.
    • Build project plans in project management system (Asana) with project details, assignments and timelines.
    • Manage workflow processes using established project management systems and protocols.
    • Provide status updates to campus partners and MCS team members, making sure to keep both parties well-informed of projects’ goals, expectations, timelines and deliverables.
    • Communicate frequently (daily if necessary) with campus partners to provide the highest quality of service and professionalism.
    • Work with campus partners to obtain content, feedback and approval of projects.
• Collaborate with a team of professionals to assist with the coordination, production and implementation of branding, recruitment and retention messaging campaigns from the development stage to the final evaluation. Tasks involved in fulfilling the above duties/responsibilities (include description for physical and mental/cognitive demands)
  • Coordinate the development, production, distribution and evaluation of traditional and digital communications in an effective, efficient and timely manner.
  • Manage and assess effectiveness of UND’s current student communications, including the Student Life Weekly newsletter, mobile app messaging and texting platform.
  • Write, edit and proofread student communications for various traditional and digital platforms.
  • Manage digital signage requests and the central feed for campus. Work with campus partners to update digital signs that do not meet standards.
  • As needed, assist with basic graphic design requests, such as resizing files or updating details on branded templates.
  • Use a variety of UND systems and tools to manage communications, including for emails, digital newsletters, website content, digital signs, texting, mobile app, surveys, etc.
  • Track and report applicable metrics for various communication platforms.
  • Coordinate direct mail campaigns, including list management and mail merges for monthly letter mailings and ad hoc campaigns.
  • Assist with the development of email communications and drip campaigns for prospective students in the University’s Customer Relationship Management (CRM) systems.
  • Assist with CRM operational maintenance as directed.
  • Regularly review student communications to ensure accuracy, clarity, student-centered messaging and university branding. Provide feedback to Creative Team for enhanced effectiveness and creativity in design.
  • Follow UND Identity Guidelines and Brand Standards for design and writing.
  • Complete all assigned projects in an efficient, effective and timely manner.
• Serve as a contributing member of the Division of Marketing & Communications and the University of North Dakota.
  • Support the workplace culture of the Division and University by modeling the professional conduct and values expected of all employees.
  • Contribute to a positive, collaborative workplace that challenges and energizes staff.
  • Communicate regularly and effectively with all members of the MCS team.
  • Attend and actively participate in staff meetings, retreats, planning sessions, trainings, and other meetings/events as required.
  • Update Performance Management Plan in a timely manner and provide ongoing feedback to supervisor.
  • Assist with implementing policies and processes to improve teamwork, communication, workflow and the execution of marketing efforts.
  • Volunteer for at least two campus events per year.
  • Be forward thinking and explore new opportunities for growth and improvement. Continually improve and advance personal leadership through professional development and continuing education.
  • Complete annual professional development goals by attending workshops, listening to webinars, reading best practices or other opportunities as they relate to marketing, especially related to higher education marketing. Serve on committees and assist with University-wide initiatives on an “as requested” basis.
  • Complete other duties as assigned.

Required Competencies

• Strong written communication skills, including writing marketing copy for various channels.
• Exceptional organizational and planning skills with strong attention to detail.
• Basic understanding of marketing principles strategies and tools.
• Exceptional interpersonal and oral communication skills.
• Demonstrated ability to think creatively, solve problems and make sound decisions.
• Ability to use and experience in Microsoft Office (PowerPoint, Excel, Word, Outlook), Internet, email, and web research.
• Proven ability to work independently and collaborate effectively as part of a team.
• Ability to have grace under pressure and work efficiently under time constraints while producing high quality work.
• Familiarity with current communication trends, strategies and tactics.
• Ability to take information and simplify it into clear, concise text.
• Familiarity with higher education marketing trends, strategies and tactics.
• Experience working in an environment with multiple deadlines, including demonstrated ability to prioritize and meet multiple requests.

Minimum Requirements

• Bachelor’s degree in marketing, communications, advertising, public relations, business, management, or related field.
• Experience supporting marketing or communications activities across multiple channels.
• Experience working directly with customers, clients, or organizational partners.
• Successful completion of a Criminal History Background Check

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the US and to complete the required employment eligibility verification form upon hire. This position does not support visa sponsorship for continued employment.

Preferred Qualifications

• One year of experience in a marketing, communications, copywriting, administrative or advertising position (including internships).
• Experience writing or developing marketing and communications content.
• Experience using marketing, communications, website or project management software.
• Experience coordinating marketing or communications projects, materials, campaigns, programs or events