Marketing Coordinator

Lutheran Health Network; Fort Wayne (IN); On-site; USD 42,000 - 56,000; Full time

Job summary

Lutheran Health Network in Fort Wayne, IN seeks a Marketing Coordinator to support marketing and communications for hospital services, brand consistency, and community engagement. Under guidance of senior staff, you will assist with content creation, digital updates, events, and internal communications.

You will help manage daily tasks, monitor online presence, draft responses to reviews, and collaborate across departments.

Qualifications

• Bachelor's degree in marketing, communications, PR, or related field.
• 0-2 years in marketing, communications, or PR role.
• Familiarity with digital marketing, PR strategies and brand standards.

Responsibilities

• Support execution of marketing plans and day-to-day promos.
• Assist with content creation, copyediting, formatting for newsletters and social media.
• Monitor online presence and draft responses to reviews under supervision.
• Provide logistical support for hospital and community events.
• Assist with video shoots and basic editing.
• Collaborate with departments to distribute communication materials.
• Collect data and prepare simple reports on marketing activities.
• May serve as media contact when needed.
• Maintain regular attendance and comply with policies.

Skills

Marketing principles

Digital marketing

Public relations

Content creation

Communication skills

Project management

Education

Bachelor's Degree in Marketing, Communications, Public Relations, or a related field

Tools

Adobe Creative Suite

Content management systems

Social media platforms

Job description

Job Summary

The Marketing Coordinator provides support for marketing and communication activities that help promote hospital services, maintain a positive reputation, and support community engagement. Under the guidance of senior marketing staff, this role assists with day-to-day tasks such as content creation, digital media updates, event coordination, and internal communication support. The Marketing Coordinator ensures tasks are completed accurately, on time, and in line with brand standards.

Job Summary

The Marketing Coordinator provides support for marketing and communication activities that help promote hospital services, maintain a positive reputation, and support community engagement. Under the guidance of senior marketing staff, this role assists with day-to-day tasks such as content creation, digital media updates, event coordination, and internal communication support. The Marketing Coordinator ensures tasks are completed accurately, on time, and in line with brand standards.

Essential Functions

• Assists in the execution of marketing plans and day-to-day promotional activities as directed by senior marketing team members.
• Supports content creation efforts including basic copywriting, proofreading, and formatting for internal newsletters, flyers, digital displays, and social media.
• Helps monitor the hospital’s online presence and drafts responses to patient reviews and comments under supervision.
• Provides logistical support for hospital and community events, including scheduling, setup, and distribution of materials.
• Assists with video shoots and basic video editing for internal or promotional use, with support as needed.
• Collaborates with departments to gather information or distribute communication materials.
• May assist in collecting data and preparing simple reports on marketing activities or event outcomes.
• May occasionally act as a media contact or spokesperson for the facility, handling inquiries with professionalism and adherence to policies.
• Performs other duties as assigned.
• Maintains regular and reliable attendance.
• Complies with all policies and standards.

Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field required
• 0-2 years of experience in a marketing, communications, or public relations role required

Knowledge, Skills and Abilities

• Understanding of marketing principles, digital marketing, and public relations strategies, including social media and web management.
• Excellent verbal and written communication skills with the ability to convey information clearly and professionally across various platforms.
• Ability to analyze marketing metrics, including ROI and KPIs, to gauge the success of marketing initiatives and make data-driven adjustments.
• Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Proficiency with website content management systems, social media platforms, and graphic design software (e.g., Adobe Creative Suite) is preferred.
• Strong collaborative skills to effectively engage with internal teams, external stakeholders, and community partners.
• High attention to detail with the ability to review content for accuracy, compliance, and brand alignment.