Marketing Coordinator

HealthFitness; Durham (NC); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Medical/Dental/Vision plans

401(k) with employer matching

Paid holidays and PTO

Tuition reimbursement

Certification reimbursement

Job summary

HealthFitness, a trusted leader in fitness solutions, seeks a Marketing Coordinator to develop engaging campaigns across client locations including in Durham, NC. You will partner with stakeholders to promote wellness programs, events, and communications that drive participation and retention.

The role emphasizes content creation, event support, and maintaining branding standards. Travel may be required to support client initiatives; prior Canva/SharePoint/MS Office experience is valued.

Qualifications

• Bachelor’s degree in communications, marketing, or related field.
• 2–4 years of relevant work experience.
• Strong written and verbal communication skills.
• Experience creating digital and multi-media marketing collateral.
• Proficiency with Canva, SharePoint, SplashThat, MS Office, and CMT is a plus.

Responsibilities

• Develop and execute marketing and communication campaigns to drive awareness, engagement and participation.
• Collaborate with stakeholders to plan campaigns, events, and wellbeing initiatives with consistent branding.
• Create promotional materials and maintain a marketing library of templates.
• Track campaign performance and provide insights to improve effectiveness.

Skills

Oral and written communication

Coordination skills

Digital marketing collateral

Social media management

Creativity

Team collaboration

Project management

Education

Bachelor’s degree in communications or marketing

Tools

Canva

SharePoint

SplashThat

MS Office Suite

CMT

Job description

HealthFitness, a Trustmark company, is a proven leader in providing fitness solutions that engage and connect people both on-site and online, to create a strong community of health. Our work focuses on creating meaningful connections with each of our participants to help them move forward. We foster each individual’s journey by creating communities of health within the organizations we serve – so that everyone is supported. As an employee of HealthFitness you will enjoy a variety of health and financial benefits and receive competitive pay. We provide personal and professional support, training and development and flexible employment opportunities.About the roleBring your marketing creativity to a role that makes an impact! HealthFitness is looking for a Marketing Coordinator to develop engaging campaigns and communications that connect employees with fitness and wellbeing programs across multiple client locations. You’ll partner with key stakeholders to create promotional materials, support events and wellbeing initiatives, and find new ways to increase awareness, participation, and engagement. This Monday–Friday opportunity can be based in Smithfield, RI; Covington, KY; Merrimack, NH; Westlake, TX; or Durham, NC.Responsible for developing and executing marketing and communication strategies that drive member awareness, engagement, recruitment, utilization, and retention. Partners with key stakeholders to plan campaigns, create promotional materials, support events and wellbeing initiatives that maintain consistent client and company branding to support client goals. Monitors marketing effectiveness and identifies opportunities to strengthen engagement and overall program participation.Key AccountabilitiesMarketing strategy and planningCollaborate with stakeholders to develop marketing goals, objectives, and engagement strategies including signage, newsletters, special events, member campaigns, wellbeing programming, and promotional activities.Develop and manage marketing calendars and supporting materials that promote membership growth, utilization, retention, wellbeing initiatives, and special events.Track the performance of marketing campaigns and provide insights and recommendations to improve effectiveness.Ensure all marketing and communication materials comply with client and company brand standards, messaging guidelines, and communication protocols.Leverage company marketing materials and resources to support consistent branding and messaging.Support additional marketing initiatives as needed.Content creation and executionCreate and coordinate communications and promotional materials in collaboration with key stakeholders.Develop and execute marketing and communication campaigns to increase member awareness, participation, and utilization of programs, services, and events.Coordinate the development and manage the implementation of member retention programs.Create and maintain a marketing library of various program templates.Member engagement, events, and employee outreachSupport recruitment, retention, and satisfaction efforts through targeted marketing and communications.Identify and promote collaborative marketing opportunities that increase awareness and engagement.Partner with event organizers and amenity providers to promote fairs, special events, and other community-facing activities.Client partnershipPartners with stakeholders on overall engagement strategy including signage, special events, member specific campaigns, wellbeing programming, etc. to drive member engagement, recruitment, and satisfaction as it relates to programming and services.Create, maintain, and manage approved client-specific branded marketing templates and resources for onsite team use.Other duties as needed/assigned.Minimum Qualifications:Bachelor’s degree in communications, marketing, or related field plus 2-4 years of relevant work experience.Ability to occasionally travel overnight when needed to support events and other business needs.Excellent oral and written communication skills and quality customer service skills.Demonstrated experience developing high-level digital and multi-media marketing collateral.Evidence of experience or ability to coordinate multiple simultaneous projects.Demonstrated high level skills in writing promotional pieces, newsletters, member communications and web-content.Demonstrated ability to clearly communicate with a wide variety of stakeholders.Strong interpersonal communication and customer service skills, including the ability to motivate others.Proficiency in managing social networks.Strong communication skills, tight coordination, creativity, and the ability to work in a fast-paced environment.Preferred:Fitness industry, recreation, health promotion or wellness background.Event experience.Video production experience.Proficiency using tools like Canva, SharePoint, SplashThat, MS Office Suite, and CMT.Applicants must meet hiring requirements including but not limited to pre-employment drug test. The compensation range for this role is $50,000 - $60,000 annually. The final wage offer will be determined based on factors such as location, qualifications, experience, skill set, and other relevant factors. We understand that compensation is an important factor when considering a new opportunity, and we strive to provide a competitive wage within the market.Brand: HealthFitnessCome join HealthFitness! Join a team that will not only utilize your current skills but will enhance them as well. We offer a comprehensive benefit package that includes Medical/Dental/Vision plans including HSA, PPO and FSA options, retirement/401(k) with employer matching program, fitness and wellness programs incentivized with medical plan discounts, certification reimbursement program, tuition reimbursement, paid new parent leave, paid Holidays and PTO (starting at 3 weeks for full-time associates), volunteer paid time off and much more.HealthFitness is committed to leveraging the talent of a diverse workforce to create great opportunities for our people and our business. We are an equal opportunity employer, including disability and protected veteran status.