MARKETING COORDINATOR

Cleveland Public Theatre, Inc.; Cleveland (OH); On-site; USD 46,000 - 48,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Paid time off

Free tickets to performances

Job summary

Cleveland Public Theatre is seeking a Marketing Coordinator to join the Audience Engagement Department. This role supports branding, digital marketing, and content creation across channels, reporting to the Director of Audience Engagement & Marketing.

The position involves collaboration with CPT’s education and production teams to grow audiences regionally and nationally. The candidate should have 1–3 years of marketing experience, be proficient with WordPress and Mailchimp, and be comfortable

Qualifications

• Bachelor's degree in marketing or related field, or equivalent experience.
• 1–3 years in marketing or digital marketing roles.
• Experience with WordPress, email campaigns and social media.

Responsibilities

• Develop and send weekly eblasts and newsletters.
• Update CPT website and create site content.
• Create social media posts and digital graphics.
• Collaborate with DoAEM on marketing campaigns and calendars.
• Produce marketing reports on social media and email metrics.

Skills

WordPress

Mailchimp

Social media

Email campaigns

Content creation

CRM

Project management

Video editing

SEO

Graphic design

Education

Bachelor's in marketing

Digital marketing

Graphic design

Tools

Canva

Adobe Illustrator

InDesign

Vimeo

HTML

Job description

Cleveland Public Theatre is looking for a Marketing Coordinator

Cleveland Public Theatre (CPT) is hiring a Marketing Coordinator with one to three years of experience to join the Audience Engagement Department. They will work closely with the Director of Audience Engagement & Marketing (DoAEM) to ensure consistent branding across marketing materials. The Marketing Coordinator will create and deploy weekly eblasts, update the website, create social media posts, and perform other duties as assigned. They will also offer input and assist the DoAEM implement marketing campaigns.

The person in this role is a confident self-starter who can work independently and as part of a team. They maintain strict confidentiality regarding company data, demonstrate high integrity, loyalty, and professional accountability while building trustworthy relationships with peers and leadership, and handle sensitive information with care and discretion. They can also thrive in a fast-paced environment while meeting deadlines.

The annual salary range is $46,000 to $48,000, depending on experience, with an expected schedule averaging 45 hours per week.

JOB DESCRIPTION

The Marketing Coordinator is a salaried position reporting to the Director of Audience Engagement & Marketing (DoAEM). The coordinator helps meet departmental goals by building audiences and expanding the reach of CPT's artistic and education programming and fundraising efforts, regionally and nationally. CPT's audience engagement work goes beyond ticket sales to bring together the many communities of Greater Cleveland.

The person in this position is responsible for supporting CPT's audience engagement and marketing activities and initiatives through email, social media, the website, and other channels. The coordinator also works inter-departmentally to create audience engagement materials for all departments and events. The coordinator also works with the DoAEM to create audience engagement and marketing materials for CPT's internal companies Teatro Público de Cleveland, Masrah Cleveland Al-Arabi, and Cleveland CORE Ensemble.

The ideal candidate is adept at creating compelling digital content, including social media posts and email campaigns. They have experience with website management software like WordPress. This position requires strong organizational abilities, patience and flexibility, attention to detail, a passion for the arts and CPT's mission, and a desire to grow and learn new skills. The successful candidate will be collaborative and able to work independently, imaginative, organized, adaptable, receptive to feedback and willing to take initiative, and have experience working with a diverse range of constituents.

Education Requirements

Candidates should have a bachelor's degree in marketing or digital marketing, at least one year of related experience, or an equivalent combination of education and experience. Digital marketing experience and basic graphic design and layout skills are highly desirable. We will also consider candidates with an education in graphic design and proven marketing experience.

Responsibilities include the following, as well as other duties as assigned:

• Develop robust content-rich materials for CPT's patron emails, and manage distribution of electronic newsletters and pre- and post-show patron emails.
• Create and update website content.
• Create graphics using Canva or other software for digital and online platforms.
• Occasionally assist with the layout of print materials.
• Work with the DoAEM to create a marketing calendar for the season.
• Proofread marketing materials with the Audience Engagement team and other departments.
• Provide support and assistance to the Director of Audience Engagement & Marketing for audience engagement initiatives and other duties related to audience development and the marketing of CPT productions and events.
• Take photos and cell phone videos for CPT events at opening weekends, community meetings, and promotional events (some nights and weekends are required).
• Apply a keen understanding of what makes compelling content for diverse audiences.
• Nurture and develop relationships with artists, vendors, and community partners, including interviewing artists and staff for behind-the-scenes features for upcoming shows and initiatives.
• Research and implement new methods of reaching audiences.
• Create marketing reports on social media and email metrics.
• Help to install promotional displays such as posters.

Knowledge, Skills, and Abilities

• Experience creating and distributing e-newsletters; familiarity with e-newsletter platforms, WordPress, and/or basic HTML.
• Familiarity with Mailchimp or other e-marketing software.
• Familiarity with customer relationship management (CRM) software.
• Project management skills.
• Writing and content creation skills.
• Exceptional proofreading skills.
• Digital video editing skills.
• Deadline-driven and able to manage and prioritize multiple projects simultaneously.
• Basic Experience with InDesign, Canva, and/or Adobe Illustrator; Vimeo; search engine optimization (SEO); CRM systems; and SMS marketing.
• Experience with social media scheduling software.

Skills that are a plus

• While CPT's productions are primarily in English, the theatre is home to Teatro Público de Cleveland, the theatre's Latine theatre company, and Masrah Cleveland Al-Arabi, CPT's theatre celebrating the Arabic-speaking community; thus, fluency in Spanish or Arabic is a huge plus.

CPT offers a benefits package that includes:

• Medical, dental, and vision insurance.
• Short-term and long-term disability.
• 401(k) plan.
• Paid time off.
• Free tickets to performances and events.
• Potential to work remotely one day per week, depending on the departmental and staff needs and organizational schedule.

Physical Demands

• Sitting at a desk for long periods.
• Occasionally lifting packages.
• Hanging posters

ABOUT CLEVELAND PUBLIC THEATRE

Cleveland Public Theatre cares passionately about pursuing diversity at all levels of the organization. We value hard work and strive to center courage, humanity, integrity, representation, respect, and joy while challenging each other to do and be our collective best. Historically, many plays produced at CPT are by BIPOC artists and women. CPT has undertaken work to accelerate and formalize its progress toward becoming a fully anti-racist organization, engaging all staff, board members, and artists in that work.

A nationally recognized center for contemporary performance, the theatre's mission is to raise consciousness and nurture compassion through groundbreaking theatre and life-changing education programs. CPT implements this mission through its annual theatrical season, featuring adventurous professional productions and a robust series of new play development programs that support writers and devisers at multiple points in the creative process. CPT's acclaimed education programs engage communities in devising new works that speak to contemporary issues and empower participants to work for positive change in our community. CPT is home to community ensembles Teatro Público de Cleveland and Masrah Cleveland Al-Arabi,community arts festival. CPT's annual budget is approximately $2.5 million.

For applicants who are considering relocating to Cleveland: our city is an excellent community in which to live, with top-notch arts and culture, a vibrant theatre scene, beautiful public parks, a great lake, great cuisine, and affordable housing. The theatre is in the Gordon Square Arts District, a popular local destination for entertainment, dining, and visual art, just steps away from Lake Erie.